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Choosing a domain for a niche!

by Byron2k12
20 replies
Does the name of the niche/micro-niche need to be in the name?

For example if the latest trends are Red Cups and Blue Candles. Then i have two choices, buy the domains e.g. NiceRedCups.com and NiceBlueCandels.com OR go and buy e.g. BestCheapItems.com and add niche pages to it, so i own one domain instead of two: BestCheapItems.com/RedCups and BestCheapItems.com/BlueCandles.

Is there a huge difference, because if one were to sell 10 different niches, would 10 different domains be needed or just pages on one domain you already own?

Any ideas? Thanks.
#choosing #domain #niche
  • Profile picture of the author fedor50
    yes make sure the keyword you are trying to rank for is in the domain cause it makes it a lot more easier to rank
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    • Profile picture of the author Byron2k12
      Originally Posted by fedor50 View Post

      yes make sure the keyword you are trying to rank for is in the domain cause it makes it a lot more easier to rank
      As far as i know domain name keywords aren't the most important thing though? But you would still have the keywords in the domain: BestCheapItems.com/RedCups ??

      What you think?
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      • Profile picture of the author TheArticlePros
        Originally Posted by Byron2k12 View Post

        As far as i know domain name keywords aren't the most important thing though? But you would still have the keywords in the domain: BestCheapItems.com/RedCups ??

        What you think?
        Ideally you'd have it in the domain AND the post title:

        Code:
        www.fuzzyzebras.com/FuzzyZebrasAreCool/
        -- j
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        http://www.jarycu.com

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        • Profile picture of the author Smokin Gunn
          Yeah I also like to use the keyword in most of my domains, does make them rank better.
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  • Profile picture of the author louie6925
    For ranking purposes yes, its important, but if you're not relying on SE traffic and getting traffic through other sources, then a generic domain name is best!

    Personally I hate SEO for that exact reason! People end up with ugly domain/website names just to spend months trying to get ranked by google who will likely slap your site after all your efforts anyway!
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  • Profile picture of the author eReke
    Yes. It's always smart to have one or more of the niches key word in the domain
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    • Profile picture of the author Byron2k12
      Okay but if Guy 1 has a domain BestItems.com/Cups and Guy 2 has a domain BestCups.com, Guy 1 can have like 10 niches on that domain and isn't the keyword "cups" in both of those domains so why own a separate domain for each??
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  • Profile picture of the author rohan731
    It would depend on your budget. It would be more costing if you brought two domains rather than 1. Personally, I would choose 1 domain as it's a lot easier for SEO, cheaper in fact for SEO and cheaper overall. It also directs your customer to one page rather than giving an option for two. It depends on the content and what your budget is. It's all up to you.
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  • Profile picture of the author tylercartys
    Keyword in domain is one of the biggest determining factors to get a website ranked. The more niche specific that the keywords in the domain are, the better the site will rank for those keywords. I would suggest building multiple websites on keyword rich domains. "Establish yourself as an authority and be rewarded with rankings". A keyword rich domain is considered to be more of an authority over a keyword in sub domain and will rank far better than a keyword in sub domain in the long term.
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  • Profile picture of the author fedor50
    Having the keyword that you're trying to rank for in the domain name makes it a lot more easier to rank and also looks a lot more professional as well. Try to get an exact match domain name if you're able to
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  • Profile picture of the author Brad Stephens
    I wouldn't put the niche in the domain name, however I would definitely try to put your main keyword you are trying to rank for in your domain name... It definitely speeds up the ranking process..
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  • Profile picture of the author tcindustries
    It does help a lot, google favour this approach and everyone knows they must be obeyed at all times
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  • Profile picture of the author Stuart Campbell
    From personal experience, searching for something on google, getting the results and going to a website, just then to have to navigate through the website again for the item and then go to that page to finally find it makes it annoying.

    On the other hand if I were to search for "best red cups", your site shows up in results and takes me to "bestredcups.com/red-cups" and what I'm looking for is right there infront of me, chances are I'm going to stick around on your site.
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  • Profile picture of the author John Romaine
    You're overthinking it. Google's latest algorithm update should be considered a wake up call.

    Forget about buying a keyword stuffed domain. Yes it can help, but no, it's not going to make any difference in terms of search engine placement. Those days are done.

    Go with the brand. Build the brand, publish good quality content and don't stress too much over keywords (especially in your domain)

    Put less thought into your actual domain, and more towards your site and url structure.

    For eg...

    www.yourbrand.com/cups/blue-cups.html
    www.yourbrand.com/cups/red-cups.html

    If you follow this strategy, both your onsite and offsite optimization will be much easier. And guess what? You wont end up with half a dozen stupid domain names and thin sites all over the place.
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    • Profile picture of the author Byron2k12
      Originally Posted by John Romaine View Post

      You're overthinking it. Google's latest algorithm update should be considered a wake up call.

      Forget about buying a keyword stuffed domain. Yes it can help, but no, it's not going to make any difference in terms of search engine placement. Those days are done.

      Go with the brand. Build the brand, publish good quality content and don't stress too much over keywords (especially in your domain)

      Put less thought into your actual domain, and more towards your site and url structure.

      For eg...

      "links"

      If you follow this strategy, both your onsite and offsite optimization will be much easier. And guess what? You wont end up with half a dozen stupid domain names and thin sites all over the place.

      Exactly!!
      It would be unfair if google paid too much attention to keyword stuffed domains because most may be gone already, and it wouldn't be fair to rank someone lower just because they couldn't get a keyword abundant domain name!!
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  • Profile picture of the author sriram rajan
    dude, forget so much about the naming, make sure it conveys your intent properly enough and work on traffic generation ,sales funnels and link building with social media , plan it as business and you should do good .. and doamin name is all but one part of the SEO game, as long as you nal other parts it is ok to go easy on your domain name if there is no way out, of course if you can do both the better.
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  • Profile picture of the author FrankMiller
    If thinking of a good name is holding you back, don't worry about it! Just decide on something and get to work!
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    • Profile picture of the author noelj07
      Originally Posted by FrankMiller View Post

      If thinking of a good name is holding you back, don't worry about it! Just decide on something and get to work!
      I agree. One way to think about it is to come up with a company name and purchase the domain associated with it. Write killer sales content and then purchase exact match keywords to build links from (on another hosting account).
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  • Profile picture of the author Randall Magwood
    Your thinking and theory is correct, but i wouldn't stress out on the domain name. If you're just doing it for Google... be careful. Your site could be on page 1 one day and on page 4 another... within the same week. Search engine traffic is good, just dont make it your only method of getting traffic. The MAIN thing you should be focused on is getting your site up, driving traffic, and getting sales.
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  • Profile picture of the author MariamN
    It's better to have the main keyword of the niche on your domain name. Then if you wishnyou can add it to a sub domain name as well. For SEO it is better to choose a domain name with keyword.
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