Witness the power of the list! ..NO, NOT *THAT* LIST! - I'm NOT talking about opt-ins

[ChrisByrns]

This one's about how to structure your sales page.. again. if you've read my free report (link here) you might already know what i'm talking about.
I still see sales- or squeeze-pages out there, looking basically like this:

------------------------------------------------

HEADLINE GOES HERE

blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl

BUY NOW!

------------------------------------------------


They are way too cluttered and personally, i immediately hit the back button when i land on one of those.


Instead, try structuring your page with a headline, sub-heading, some additional text and a LIST THAT SHORTLY EXPLAINS ALL THE ADVANTAGES OF YOUR PRODUCT..
Something like:

------------------------------------------------

HEADLINE GOES HERE

sub-heading goes over here

here you have a short paragraph,
explaining some stuff.. and then:

• my product does this
• my product does that
• my product does this
• my product does that

BUY NOW

------------------------------------------------

you can also use basic CSS in order to add a little bit more whitespace between your list's items - this adds a LOT to the readability:

(add this to the HEAD section of your site)

<style type="text/css">
ul li {padding:0 0 20px}
</style>

CHEERZ!
Chris.

[ChrisByrns]

oh, and don't have more than 5 list items..