Witness the power of the list! ..NO, NOT *THAT* LIST! - I'm NOT talking about opt-ins

ChrisByrns · 03-09-2009, 05:54 PM

This one's about how to structure your sales page.. again. if you've read my free report (link here) you might already know what i'm talking about.
I still see sales- or squeeze-pages out there, looking basically like this:

------------------------------------------------

HEADLINE GOES HERE

blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl

BUY NOW!

------------------------------------------------

They are way too cluttered and personally, i immediately hit the back button when i land on one of those.

Instead, try structuring your page with a headline, sub-heading, some additional text and a LIST THAT SHORTLY EXPLAINS ALL THE ADVANTAGES OF YOUR PRODUCT..
Something like:

------------------------------------------------

HEADLINE GOES HERE

sub-heading goes over here

here you have a short paragraph,
explaining some stuff.. and then:

my product does this
my product does that
my product does this
my product does that

BUY NOW

------------------------------------------------

you can also use basic CSS in order to add a little bit more whitespace between your list's items - this adds a LOT to the readability:

(add this to the HEAD section of your site)

Code:

<style type="text/css">
ul li {padding:0 0 20px}
</style>

CHEERZ!
Chris.

ChrisByrns · 03-09-2009, 10:46 PM

oh, and don't have more than 5 list items..

03-09-2009, 05:54 PM	#1
ChrisByrns In Your Head Join Date: Aug 2008 Posts: 437 Thanks: 4 Thanked 287 Times in 47 Posts	*Witness the power of the list! ..NO, NOT THAT* LIST! - I'm NOT talking about opt-ins This one's about how to structure your sales page.. again. if you've read my free report (link here) you might already know what i'm talking about. I still see sales- or squeeze-pages out there, looking basically like this: ------------------------------------------------ HEADLINE GOES HERE blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl blahblahblahblahbl BUY NOW! ------------------------------------------------ They are way too cluttered and personally, i immediately hit the back button when i land on one of those. Instead, try structuring your page with a headline, sub-heading, some additional text and a LIST THAT SHORTLY EXPLAINS ALL THE ADVANTAGES OF YOUR PRODUCT.. Something like: ------------------------------------------------ HEADLINE GOES HERE sub-heading goes over here here you have a short paragraph, explaining some stuff.. and then: my product does this my product does that my product does this my product does that BUY NOW** ------------------------------------------------ you can also use basic CSS in order to add a little bit more whitespace between your list's items - this adds a LOT to the readability: (add this to the HEAD section of your site) Code: <style type="text/css"> ul li {padding:0 0 20px} </style> CHEERZ! Chris.
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03-09-2009, 10:46 PM	#2
ChrisByrns In Your Head Join Date: Aug 2008 Posts: 437 Thanks: 4 Thanked 287 Times in 47 Posts	*Re: Witness the power of the list! ..NO, NOT THAT* LIST! - I'm NOT talking about opt-ins** oh, and don't have more than 5 list items..
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