Witness the power of the list! ..NO, NOT *THAT* LIST! - I'm NOT talking about opt-ins
I still see sales- or squeeze-pages out there, looking basically like this:
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HEADLINE GOES HERE
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
blahblahblahblahbl
BUY NOW!
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They are way too cluttered and personally, i immediately hit the back button when i land on one of those.
Instead, try structuring your page with a headline, sub-heading, some additional text and a LIST THAT SHORTLY EXPLAINS ALL THE ADVANTAGES OF YOUR PRODUCT..
Something like:
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HEADLINE GOES HERE
sub-heading goes over here
here you have a short paragraph,
explaining some stuff.. and then:
- my product does this
- my product does that
- my product does this
- my product does that
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you can also use basic CSS in order to add a little bit more whitespace between your list's items - this adds a LOT to the readability:
(add this to the HEAD section of your site)
<style type="text/css"> ul li {padding:0 0 20px} </style>
Chris.
-
ChrisByrns -
Thanks
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