Just PPC... Nothing else... What do you think?

[marios521]

Hi.

I can aim some good keywords in my market and I have average cost per click $0.03-0.07 maximum.

I have an idea...
To create a series of products (seven or more small e-books) with a price of $8.00 to $10.00 , or something like that.
I am thinking about using only PPC ads.
No SEO. No email lists. Nothing!
Just a main website with seven landing pages. One per product.
Then I will study and work a lot on a PPC strategy.

What do you think?
Good or bad idea?

[Tony Dean]

Good idea.
Go for it.

[cashcow]

Sounds like a good idea to me.

But I think you should also try to build a list. Would all the ebooks be on a related topic - like if a person buys one, might they also be interested in the others?

If so then why not create an email series, offering the books but also offer them as a bundle at a discounted price? Obviously you could entice the signup with a freebie and then setup an auto responder series to automatically email them good content that has a presell for the other books.


Lee

[webpeon]

Great Idea - Bad approach

Great idea to specialize in a certain aspect of lead generation and sales, bad approach to ignore anything else that has proven to work...

[PayLaterPlace]

Never hurts to build SEO while you're running PPC. If PPC is successful, SEO will provide long term free traffic.

[obin94]

I think that if you solely do PPC then you are leavin money on the table. You don't have to make every visitor enter their email before seeing your product page. But when someone buys your product why not create an email list of buyers and promote your other products?

Also once you are making money with your PPC ads then why not do some SEO as well? Free traffic that can last you a long while can't hurt.

Your main focus can be PPC but not doing anything else is just not smart.

Robin Danielsen

[fedor50]

Originally Posted by marios521

Hi.

I can aim some good keywords in my market and I have average cost per click $0.03-0.07 maximum.

I have an idea...
To create a series of products (seven or more small e-books) with a price of $5.00, or something like that.
I am thinking about using only PPC ads.
No SEO. No email lists. Nothing!
Just a main website with seven landing pages. One per product.
Then I will study and work a lot on a PPC strategy.

What do you think?
Good or bad idea?

Good idea. Now make sure to try it out and test it otherwise it will be nothing more than a good idea

[Randall Magwood]

Bad idea. $5? What is your backend strategy. How much money can you afford to lose each time you acquire a customer? Do you have a plan to backend sell them on higher ticket items... or will it just be more $5 products? You really do have to consider this.

Do you honestly think you will get 5-10 cents per click from Adwords or Microsoft Adcenter? I dont think so. How much are you willing to lose each day to sell these products via PPC? Honestly, I think you should up this price.

[sriram rajan]

If it's your first shot then it makes total sense you stick to your PPC stuff , as you learn and fine tune it and then you can add other options or make it go PPC big time... what u r doign is on target man.. whatz the point trying to master everything, at least do 1 thing for a week ro 2 and then reassess and you will do goodl

[Black Hat Cat]

Originally Posted by marios521

Hi.

I can aim some good keywords in my market and I have average cost per click $0.03-0.07 maximum.

I have an idea...
To create a series of products (seven or more small e-books) with a price of $5.00, or something like that.
I am thinking about using only PPC ads.
No SEO. No email lists. Nothing!
Just a main website with seven landing pages. One per product.
Then I will study and work a lot on a PPC strategy.

What do you think?
Good or bad idea?

It is a bad idea that is most likely destined for failure. Why the interest in chasing pennies? At best, you might break even on the front end, but will most likely lose money. And if you can't be bothered with creating an email list of buyers, you have no chance to make it up on the back end.

Promoting $5 products via ppc is a tough way to make a profit. Good luck....because you're going to need it.

[ahillyer]

I think if you can get them for that cheap, there might be a reason for it. In other words, are these keywords non-effective (non purchasing keywords) so nobody is buying them? Is there not enough traffic for them. With that said, I agree with some of the others...if you have a landing page, why not capture the e-mail list and build it up. Then setup an autoresponder series so you can at least up your conversions and/or upsell. Focusing on SEO can happen after you get up and going and get some revenue in but as others said, I wouldn't ignore it completely. Best of luck!

[hbnmrinfo]

If you can get the clicks for that price and get a 1% conversion rate it sounds like a reasonable idea. Essentially you would break even on customer acquisition and later make money by up-selling. But the big if, is if you can get the clicks for those prices.

[natethegreat7037]

I wouldn't pay too much mind to anyone telling you not to do it. Just because there is always experience and bumps in any form of making money. I would dive right in!

Have an amount in mind that you're willing to spend, as well as an intended way to profit once you have your campaign set up.

After the money is gone, you can then look at the results and see how you fared:
-did you make more than you spent?
-did you spend enough to be on first page?
-how are similar competitors running their campaigns?
-how were conversions?
-etc.

Then you begin to test and tweak. Next thing you know, you get better and better.

It always annoys me when some people say 'stay away from such and such' when it comes to making money. Experience and failure is how we learn. Without a learning experience, you'll never get anywhere. Nothing is a success right off the bat.

Good luck my friend!

[Daddy2]

Ppc is a great way to get traffic quick...I would focus on finding ad sources other than google...there are other out there that are cheaper per click and have good campaign results

[leadsuccess]

I use to pay $40-$60 for a click in some of my campaigns per keyword, but my reward was great, so I followed it. Huge thing to remember as long as you are making money and can improve that revenue stream then it's always a good idea.

[JerrickYeoh]

That not a good idea. With the PPC, you might just reach the same numbers of traffic every month . You need to maintain your current traffic and reader and keep on generate new one to make your profit and revenue grow.
You need to think big when you start target while don't lose out lot of opportunities that might help you to earn more and save more.

[marios521]

Originally Posted by Randall Magwood

Bad idea. $5? What is your backend strategy. How much money can you afford to lose each time you acquire a customer? Do you have a plan to backend sell them on higher ticket items... or will it just be more $5 products? You really do have to consider this.

Do you honestly think you will get 5-10 cents per click from Adwords or Microsoft Adcenter? I dont think so. How much are you willing to lose each day to sell these products via PPC? Honestly, I think you should up this price.

I have made a mistake! The price will be $9 or $10. (Payment in euros... Wrong currency conversion).

As for the 5-10 cents... It is tested. I can do it. Maybe sometimes I can hit lower.
Is my idea better now?

Do you think I need a big bankroll?

[marios521]

Originally Posted by obin94

...when someone buys your product why not create an email list of buyers and promote your other products?

How can I subscribe him after the sale?

[marios521]

Originally Posted by Black Hat Cat

Promoting $5 products via ppc is a tough way to make a profit.

So... I think I have to start thinking of another price for my products. Right?

[marios521]

Originally Posted by hbnmrinfo

If you can get the clicks for that price and get a 1% conversion rate it sounds like a reasonable idea. Essentially you would break even on customer acquisition and later make money by up-selling. But the big if, is if you can get the clicks for those prices.

Yes I can do it. It is tested.

[nulen]

lovely idea, but how can you make 7 landing pages in one website?

[marios521]

Originally Posted by nulen

lovely idea, but how can you make 7 landing pages in one website?

I am thinking of:
A home page
A directory with articles
7 basic pages. Each one for 1 product.

Isn't it a landing page?
There are just in the same domain.