Creating a marketing for Streetwear Brand

WILDWOOD · 07-15-2012, 04:49 PM

I recently launched a streetwear company called Archetype

and am giving away a free sneakerbook, its about a hundred years of famous footwear designs (digital download) but only have about a hundred people on the list. Any suggestions to boost the opt in amount. Been running Facebook and Adwords with limited success.

Any advice would be great?

WILDWOOD · 07-15-2012, 04:51 PM

The site is archetype.is

Bluestarace · 07-15-2012, 04:59 PM

Run some PPC ads and maybe you could start an affiliate program so that you have affiliates promoting your website as well.

PayLaterPlace · 07-15-2012, 05:00 PM

What is your target market? Where are you located?

Randall Magwood · 07-15-2012, 05:27 PM

Swap Facebook with Microsoft Adcenter. Do you do any form of free marketing? On Youtube or anything like that? How long have you had the site.

WILDWOOD · 07-15-2012, 05:29 PM

The target market are mainly male youth that are part of "sneaker culture" and streetwear. Similar brands would be sold at Urban Outfitters and Karmaloop.

Bluestarace · 07-15-2012, 06:33 PM

Here is an idea...try to get in touch with YouTube personalities with a large fanbase and request them to promote your website. You would have to compensate them in some way though.
You could also have a special discount code just for their subscribers. I have seen this being done several times. Just an idea

PayLaterPlace · 07-15-2012, 06:43 PM

Quote:

Originally Posted by WILDWOOD

The target market are mainly male youth that are part of "sneaker culture" and streetwear. Similar brands would be sold at Urban Outfitters and Karmaloop.

Are you, is your target market in the US? Where are they? Why the .is domain?

Bluestarace · 07-15-2012, 06:53 PM

I think .is is for Iceland. I might be wrong.

WILDWOOD · 07-15-2012, 08:02 PM

yeah, its for iceland. I used it so I could spell phrases with the URL

MayfairNoble · 07-16-2012, 05:14 AM

Streetwear is all about the bloggers. If you can get your stuff on HighSnobiety, Hypbeast, etc then you'll sell out collections.
Don't worry about approaching the big dogs straight away though, there are enough smaller fashion bloggers with massive followings for you to pick and choose. Send them some free swag. The industry thrives on this kind of marketing.

07-15-2012, 04:49 PM	#1
WILDWOOD WILDWOOD Join Date: Jul 2012 Location: Los Angeles Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Creating a marketing for Streetwear Brand I recently launched a streetwear company called Archetype and am giving away a free sneakerbook, its about a hundred years of famous footwear designs (digital download) but only have about a hundred people on the list. Any suggestions to boost the opt in amount. Been running Facebook and Adwords with limited success. Any advice would be great?

07-15-2012, 04:51 PM	#2
WILDWOOD WILDWOOD Join Date: Jul 2012 Location: Los Angeles Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Creating a marketing for Streetwear Brand The site is archetype.is

07-15-2012, 04:59 PM	#3
Bluestarace HyperActive Warrior War Room Member Join Date: Nov 2011 Location: Texas Posts: 327 Thanks: 182 Thanked 90 Times in 72 Posts	Re: Creating a marketing for Streetwear Brand Run some PPC ads and maybe you could start an affiliate program so that you have affiliates promoting your website as well.
	Huge Discount: Woooow! She did an AMAZING WORK! Both pages are extremely well written and... Convincing! She definitely has a great writing style... Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.~ Walt Disney.

07-15-2012, 05:00 PM	#4
PayLaterPlace HyperActive Warrior Join Date: Jun 2012 Location: USA Posts: 201 Thanks: 20 Thanked 32 Times in 27 Posts	Re: Creating a marketing for Streetwear Brand What is your target market? Where are you located?

07-15-2012, 05:27 PM	#5
Randall Magwood Mr. Steal Your Girl War Room Member Join Date: Dec 2011 Location: Charleston, South Carolina ... in my lustful little room full of wine and women Posts: 6,590 Blog Entries: 83 Thanks: 622 Thanked 814 Times in 752 Posts Social Networking Contact Info	Re: Creating a marketing for Streetwear Brand Swap Facebook with Microsoft Adcenter. Do you do any form of free marketing? On Youtube or anything like that? How long have you had the site.
	Internet Marketing Internet Marketing Blog Internet Marketing Articles Internet Marketing Coaching

07-15-2012, 05:29 PM	#6
WILDWOOD WILDWOOD Join Date: Jul 2012 Location: Los Angeles Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Creating a marketing for Streetwear Brand The target market are mainly male youth that are part of "sneaker culture" and streetwear. Similar brands would be sold at Urban Outfitters and Karmaloop.

07-15-2012, 06:33 PM	#7
Bluestarace HyperActive Warrior War Room Member Join Date: Nov 2011 Location: Texas Posts: 327 Thanks: 182 Thanked 90 Times in 72 Posts	Re: Creating a marketing for Streetwear Brand Here is an idea...try to get in touch with YouTube personalities with a large fanbase and request them to promote your website. You would have to compensate them in some way though. You could also have a special discount code just for their subscribers. I have seen this being done several times. Just an idea
	Huge Discount: Woooow! She did an AMAZING WORK! Both pages are extremely well written and... Convincing! She definitely has a great writing style... Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.~ Walt Disney.

07-15-2012, 06:53 PM	#9
Bluestarace HyperActive Warrior War Room Member Join Date: Nov 2011 Location: Texas Posts: 327 Thanks: 182 Thanked 90 Times in 72 Posts	Re: Creating a marketing for Streetwear Brand I think .is is for Iceland. I might be wrong.
	Huge Discount: Woooow! She did an AMAZING WORK! Both pages are extremely well written and... Convincing! She definitely has a great writing style... Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.~ Walt Disney.

07-15-2012, 08:02 PM	#10
WILDWOOD WILDWOOD Join Date: Jul 2012 Location: Los Angeles Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Creating a marketing for Streetwear Brand yeah, its for iceland. I used it so I could spell phrases with the URL

07-16-2012, 05:14 AM	#11
MayfairNoble HyperActive Warrior War Room Member Join Date: Jan 2011 Location: London Posts: 106 Thanks: 0 Thanked 10 Times in 10 Posts Contact Info	Re: Creating a marketing for Streetwear Brand Streetwear is all about the bloggers. If you can get your stuff on HighSnobiety, Hypbeast, etc then you'll sell out collections. Don't worry about approaching the big dogs straight away though, there are enough smaller fashion bloggers with massive followings for you to pick and choose. Send them some free swag. The industry thrives on this kind of marketing.
	Mayfair Noble