Dan Kennedy - The Ultimate Sales Letter EDITIONS?!

3 replies
Hey guys , I'm just going to purchase dan kennedys book " the ultimate sales letter" but came across Multiple editions (1-4)

I wondered if they all are the same and
If there's much difference

Also would be great fellow warriors views on the book and what else you would recommend as a GREAT - yea I said GREAT copywriting book for writing good copy...
#dan #editions #kennedy #letter #sales #ultimate
  • Profile picture of the author David Hooper
    It's a good book. Not sure which edition I have.

    I also like Ad Magic by Brian Keith Voiles.
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    • Profile picture of the author Nightengale
      Like all good nonfiction writers, he's just updated and revised the book over the years. The fourth edition is the latest revision.

      I think I have the original edition and the latest one. There's not much new to it, just some updated comments, possibly some extra anecdotes. I haven't looked at it in a while so I don't remember the exact differences, but they're minor. The content is nearly identical and the "system" IS identical. (Fundamentals don't need "updating" or "revising.")

      Hope that helps!

      Michelle
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      "You can't market here. This is a marketing discussion forum!"
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      • thanks guys for your input, and recommendations

        I picked up the 2nd edition from ebay the other day and realised when it arrived, and like ya say , 4 versions, so i wondered if i should start from the first 1, but if they all are more or less the same, i guess i'll just read this one
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