Traffic Strategy for College Counseling Website

Hi Everyone,

I've been reading all around this forum for months, a few friends and I started a niche fitness website and have slowly been building our list and generating some decent traffic. So first off, I'd like to thank you for all the valuable information you have assembled here.

Here's my current dilemma:

In an effort to generate some quick cash in the short term, I've setup a very basic personal website highlighting my college admission counseling services. I have various tier's of services that range of single essay editing to weekly sessions between now and January. I'm trying to keep the site simple, my credentials speak for themselves, and I'm not worried about the site's ability to convert well.

What I don't have is a way to generate targeted traffic. I've considered using adwords (would prefer not to spend the money if possible). I don't want to leverage my social media connections because, quite frankly I feel bad asking my friends for money in return for some essay proofreading. I've also considered some type of offline flyering campaign around my campus since so many prospective students come to tour it each day.

So can you all think of any other ways that I can drive targeted traffic to my site? (In this case, parents of high school seniors that would be interested in college counseling services.)