How much should I charge for a product that can become saturated?

12 replies
Basically I am creating a product (video course) and it should be very helpful to all I.M.ers but I don't want the market to become too saturated but I still want to make money by selling the product, what is the best method? Should I charge a high price and limit the copies sold? That is the only option I can think of.
#charge #product #saturated
  • Profile picture of the author Alexa Smith
    Banned
    I don't know if this will help you to answer your questions at all, but for what it's worth, I very strongly suspect that "saturation" is nearly always much more of a perceived problem than a real problem. Partly because most people who buy "things like what I think you're talking about" do very little with them anyway, however good they really are.
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    • Profile picture of the author marketinguk
      Originally Posted by Alexa Smith View Post

      I don't know if this will help you to answer your questions at all, but for what it's worth, I very strongly suspect that "saturation" is nearly always much more of a perceived problem than a real problem. Partly because most people who buy "things like what I think you're talking about" do very little with them anyway, however good they really are.
      I totally agree wtih Alexa on this. There are many threads in this forum about saturation especially in WSO's where prospects/potential buyer's always seem to ask "will this method become saturated?"

      However, I agree that very few buyer's will ever take meaningful action percentage wise so I think it's less of an issue then you may be fearing. I personally wouldn't worry too much about limiting it or putting a high pricing point on it, unless you value your product that highly which is a totally different question/point in my eyes from what you're asking.

      Joel
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  • Profile picture of the author TomBuck
    Haha I do value my product highly, if it works of course, still in testing phase. Okay thanks for the info.
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    • Profile picture of the author marketinguk
      Originally Posted by TomBuck View Post

      Haha I do value my product highly, if it works of course, still in testing phase. Okay thanks for the info.
      I'm sure it is Tom, however, like I mentioned above this isn't what you asked in your thread entitled "Re: How much should I charge for a product that can become saturated?" If you want to start up another thread on the point of true value then you can or to save you time you can go to a thread I started recently on a similar topic lol. http://www.warriorforum.com/main-int...heap-here.html

      Joel
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  • Profile picture of the author Rod Cortez
    Originally Posted by TomBuck View Post

    Basically I am creating a product (video course) and it should be very helpful to all I.M.ers but I don't want the market to become too saturated but I still want to make money by selling the product, what is the best method? Should I charge a high price and limit the copies sold? That is the only option I can think of.
    Please clarify. What kind of saturation are you referring to? Is your concern of the "market" or niche itself becoming saturated with your product? Or is your concern more one of the a methodology or technique becoming saturated?

    IF you're referring to the market of IMers, then I wouldn't be concerned about it at all. Saturation is mostly a myth when it comes to most markets.

    IF you're referring to a technique or specific method, that gets a little tricky because at a bare minimum, 80% of the people buying it aren't going to implement it the way they are supposed (years of experience talking here), if at all. Utlimately, you can run a "test" or "limited" pre-launch of some kind and see what kind response and conversions you get.

    Generally speaking, though, I have find both kinds of "saturation" to be mostly a non-issue.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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  • Profile picture of the author TomBuck
    The methods explained in the product I am creating are very effective but I am worried that if too many people know about them then they become less effective.
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    • Profile picture of the author Lance K
      Originally Posted by TomBuck View Post

      The methods explained in the product I am creating are very effective but I am worried that if too many people know about them then they become less effective.
      Well if these methods are the same ones that "butter your bread", you have a couple of choices as I see it...

      1) Don't sell them.

      2) Sell as many copies as you can for as much money as you can.

      Depends on how much effect selling them will have on your own sales using the methods and the likelihood of people finding out your methods on their own. Truth is...the people who are going to be able to kill it with your methods will probably figure them out anyway. And most of the ones who pay for the secrets aren't going to do much with them...they just want to know the secrets/methods.

      I'd go with option 2 unless you're absolutely killing it with these methods and they aren't methods that are time sensitive (i.e. will lose effectiveness over time anyway).
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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  • 99% of the people who are afried of saturating a product don't implement the product they just purchased.
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  • Profile picture of the author Jordan Kovats
    Besides a chemistry experiment....I have never ever seen anything else outside a lab saturate in my life. Except my kids' diapers.
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  • Profile picture of the author TomBuck
    Yeah that is thing, and I don't want to be one of those people would is like see how I did XXXXXX in a few days and then you pay loads for the product that is just rubbish. Happens so often now, Those really are the only 2 options. Okay cheers Lance.
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  • Profile picture of the author Bill Hugall
    Put a limit on them and charge premium prices. You will need to give a few away for some good reviews. I would chase down some big hitting warriors. Let me warn you it must work well if you go this route. Only sell 300 copies. Of those 300 only about 20 people will actually do the work so no real saturation problems.

    That goes for all products. We are in a business with dreamers. Many of us work take action and make things happen. I have found for the most part that people like to buy and leave out most of what they are told to do. Then move on to the next one. So in my eyes there is very little chance for saturation. Sell it and make some money. Then find a new deal and sell that too.
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  • Profile picture of the author andreabolder
    Pricing is always the hardest question to answer when creating an info product and I've gone back and forth sometimes for weeks before settling on a price.

    Of course we all want to sell our products for as much as we can so we can maximize out profits so while I am by no means a “pricing expert” here are some tips that I use to determine price:

    01. Know what your competition is charging

    Knowing the prices of your competition is important because it gives you an idea of what people are paying for material that is similar to yours, and it also provides you with a good start point. You can check out other digital products as well as physical copies at places like Amazon, ebay and google places (if you have an ebook).

    02. Don’t price your product too low...or too high

    Price your products for what is fair and relevant to the value being offered. Never judge what others are willing to pay. You should be pricing your products in terms of great content and the value being offered. With that said you may want to consider a lower introductory price to get more people to pay attention.

    Often times price can be a perception. The higher the price the better the value or quality. But if you are charging premium rates, be darn sure that your information product delivers on what you say it will. A good rule of thumb is to take a close look at the knowledge contained in your product and think about what you would consider valuable if you were buying the product yourself.

    03. Finding the perfect price

    ultimately it is your job to find a price that fits. The good thing about selling a info-product online is that you can change the price any time you want. You can simply go into your clickbank account (or your shopping cart of choice) and update your price. You ‘ll have to update your price on the website and sales pages as well but that can be done fairly quickly.

    The truth of the matter is that you may need to experiment with the price to find that sweet spot. If you feel your product is worth more, don't be afraid to charge more. If you want to see what happens if you lower the price, change the price and see what happens.

    You have the power to do what you want. Try some different price points and find what works for both you and your customers. At the end of the day you have to believe in your products and the value the offer.
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