List building & squeeze page advice

4 replies
Hi guys,

I have a couple of quick questions, if that's okay, regarding list building and squeeze pages.

1) Are squeeze pages that use heavy pushing (ie, red text, big headers etc) still as successful? Or are people beginning to become blind to them as they do with banner ads?

2) List building - I'm going with a squeeze page for now for list building. Are there any other methods worth looking in to for list building? I've spent a lot of time looking, but list building methods seem hard to find.

The reason I ask - I've spent a fair few years in the games industry. I know how tough it can be to get a break, so I figured I'd try to help out. I've not started advertising or pushing any of my sites yet, but one of my list building sites is at gamesinterviewquestions dot com (sorry, still can't post links) - I have a few others I'm going to go with, but that's the first.

It's what you'd expect to be standard; A free, 10 page book with some advice about interview questions (the kind that always seem to get used in the industry), and a few follow up emails using aweber.

Any advice or direction is very much appreciated.
Thanks guys.
#advice #building #list #page #squeeze
  • Profile picture of the author lotsofsnow
    I looked at your squeeze page.

    There is some room for improvement: If you make it shorter the conversion rate is going to be much better. Make it short and sweet and to the point.
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  • Profile picture of the author Wade32
    I would suspect that if you can rank it high on the search engine then a squeeze page would do fine. I have had some experience with squeeze pages and they really only work if you can get them ranked for your keywords. Social media traffic doesn't convert that well unless you have pre-sold them in some way. However, if you are not actually selling a product, but building a list by giving away a product then it probably would do fine.

    As far as using a squeeze page for building your list, you can do it, but I have had success with just placing a picture of my ebook on my site, telling a little bit about it, and offer it free.
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  • Profile picture of the author Robert H Cwik
    As for squeeze pages, there are now many formats around and it seems that video squeeze pages are still doing the job the best. The only way to find out what is working for you and what is not is split-testing, i.e. you create two squeeze pages, put them into tracker, show the tracker link to the public, and see which of the pages gets more clicks (I'm simplifying here not to write a lengthy post ). Then you take the winner, and you split-test it against its twin-brother with a slight change, e.g. the slogan in the heading (one thing at a time), and then again you see which one is performing better. This way you can craft your own well converting squeeze page.

    The only method to build a list is to get people subscribe to your autoresponder. A squeeze page is, at least in my opinion, the most effective way to do that, especially that you can present the benefits of signing up for your list. You can, and should, have a subscription form in your blog sidebar, too. Also a link to the sign-up page in your signature can work well if you post on related forums.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by extralink View Post

    1) Are squeeze pages that use heavy pushing (ie, red text, big headers etc) still as successful?
    Different people will have different answers and testing results for this.

    My perspective is that the only reliable and methodical split-tests I've seen involving significant numbers (done by former clients) all showed that heavy pushing (red text, big lettering etc.) converted significantly worse than more subdued alternatives. And video even worse than those. And video with autoplay the worst of the lot. For what it's worth. (Which is very little, I suspect, because it all probably depends on the traffic demographics).

    Originally Posted by extralink View Post

    2) List building - I'm going with a squeeze page for now for list building. Are there any other methods worth looking in to for list building? I've spent a lot of time looking, but list building methods seem hard to find.
    Yes, there are other methods.

    These I've split-tested myself.

    Every time I've tested, in different niches, squeeze pages have built bigger lists but I've made significantly less money from those bigger lists over the subsequent 6 month period than the other ones with which I've compared them and to which I've sent the same autoresponder series. So I don't use squeeze pages any more, myself.

    If you follow the links in this post (near the end, I think) they go to some other threads in which I've said more about this: http://www.warriorforum.com/main-int...ml#post6123982

    You're asking good questions, here.
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