Long or Short Squeeze Pages

You know, I have had a bit of success with both -- however, the the squeeze pages were not promoting the same product, or the same niche, so I cannot discuss a true "split test" sample.

Nonetheless, the longer squeeze pages I have used (ie., designed as a sales page, as you mentioned) have done fairly well in the self-help niche. This is possibly my own belabored musings, but I think people who are looking for information concerning their happiness, illness, relationships, etc. need a bit more enticing than other niches.

The short squeeze page (ie., a headline & some benefits) have done quite well for me in the gambling niche (not the self-help gambling addiction niche, mind you. HA!) We can probably all guess why this was the case ... gamblers are often impulse and do not need much of a 'push' to make a rational (or the opposite) decision.

In the end, I would argue that it depends on your niche. And, even that, I would suggest doing a split test of your options. I did not, as mentioned, and I am afraid that I could have possibly seen different results for various niches.

From what I have seen short pages works if it has a video with allot of information.

I guess the only way to have it short bu packed with info is video...

I don't know about others, but I don't really read long sales copy or opt in page.

I notice that right now more gurus are using videos and I think this is better plus a short info.

Just my 2 cents

Chetz Togom

Come on people. This is ABC marketing.

Forget what you think works. Forget what you saw some guru doing. Forget what you read in some freebie ebook that went on about the benefits of the three bullet squeeze or something other b/s like that.

Test it.

Your niche, your traffic, your product, your squeeze page will perform differently and behave in different ways to every other niche/traffic source/product/squeeze and the only way to know what works for YOU is to test it.

Test it.

Nobody on this forum can give you a reliable answer; nobody knows how it will work out for you.

Create a long squeeze pag; create a short squeeze page - send traffic to them both and then see what has the higher conversion rate.

Very far from rocket science, yet the majority of people are just to lazy to do it.

The difference between a 30% opt-in and a 40% could be the difference between $3000 a month and $4000.

If we look at each subscriber as worth $1 per month and you sent 10'000 visitors to the site and had a 30% opt-in rate - you would potentially be making a $3000 a month income - while if you made a few minor tweaks and had a 40% opt-in then you would be making $4000.

An extra K a month from at the very most, a days work.