Thoughts On This Followup Sequence

[Alex Taylor]

What's your opnion on giving someone 3, 4 or 5 free videos when they opt-in to your list, and having each one of the videos redirect to a sales page that ties into the subject matter of the free video?

Say it was the wight loss market.

Video one might be how to lose love handles, and you'd close the video with a "pitch" for them to read the next page, and redirect them to a sales page that starts out on love handles (before going into your standard copy).

Then you'd do the same for videos 2 and 3.

Or would it be better to just give pure content for 3 videos, then go for the sale? I don't like the thought of losing 3 chances to get them to my sales page...

All thoughts welcome!

[David Chamberlain]

I think it's a good idea but you don't want to overload new leads with too much. Maybe spread the videos over a couple of weeks. Or even 1 a day.

Thanks

Dave

[PVReymond]

It could be a great strategy but you have to test it, only testing you know if it works or not

[Alex Taylor]

Originally Posted by dave_667

I think it's a good idea but you don't want to overload new leads with too much. Maybe spread the videos over a couple of weeks. Or even 1 a day

That's kind of what I meant. One video as soon as they sign up, and then one every couple of days for a week or so.

Is it a good approach to repeatedly send someone back to the sales page so many times?

[jasonl70]

you can split test this and see for yourself.
I've been surprised in the past by what worked and what didn't. example: on one of my lists, my followup with the most unsubs was the one with NO product mentions and no links whatsoever - just a ton of pure actionable content.