Veteran Marketers Opinions On Campaign Strategy?
I am having a REALLY hard time figuring out how to go about my strategy here. Currently I have a site that reviews an affiliate program. On this site i have just my main page that is the sales page and the bottom they can go and buy the product. On the left hand side i have about 3 or 4 simple links. One is for a little more in depth information on the product, one for a few tips and a contact me link with FAQ.
Ok here is my problem.
I have found HUNDREDS of keywords I can write articles for and rank for. BUT I dont know if I should post these articles on this site or build a blog that contains all these articles and funnels them into this main site.
The reason im not sure if i should host it on my main site is i dont want anything to distract them from buying. I want the main focus when they get there is to BUY. I dont want them off getting distracted reading an article with me reviewing a competitior and they leave the page.
If i build the blog how should i funnel them into my site? Maybe at the bottom of every article on the blog i post up my OTHER site with a resource box saying go here?
OR
If i put the articles on my main sales page how would i structure that? Could someone please give me some detailed advice or suggestions?
Thanks!
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