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If they reject Upsell 1, do you STILL offer upsell 2 ?

by davidkings
22 replies
I know many marketers have 2 upsells in their funnel, but am just asking a structural funnel question.

Offering 2 upsells, and asking that if they reject upsell 1, do you still offer them upsell 2?

MAIN PRODUCT [Yes] -> UpS1 -> [YES] -> UpS2 -> [YES] -> DOWNLOAD page

MAIN PRODUCT [Yes] -> UpS1 -> [YES] -> UpS2 -> [NO] -> DwnSell


Now when they say NO to the upsell 1, reject it.....what do you offer? usually? the download page? - or you Still offer upsell 2?

MAIN PRODUCT [Yes] -> UpS1 -> [NO] -> DOWNLOAD page

'or'


MAIN PRODUCT [Yes] -> UpS1 -> [NO] -> UpS2 -> [YES] -> DOWNLOAD page

MAIN PRODUCT[Yes] -> UpS1 -> [NO] ->UpS2-> [NO] -> DwnSell


(Upsell 2 is Expensiver than Upsell 1)

and Upsell 1, Upsell 2, and Main products are completely different products from each other (but they are related).

So in other words, if they reject Upsell 1, do you think that 'they havn't purchsed upsell 1, so there is a chance they Wont even purchase upsell 2 (as it is expensiver)
so i wont include that in the funnel,

or do you include it in the funnel, as it can' t do any harm, and the worse that will happen is that they will say no...?

What do you do?
Do you include the sell of Upsell 2, even if they have said NO/rejected upsell 1?


as I said, I know many marketers have 2 upsells in their funnel, but am just asking a structural funnel question.

I know people might not like this, but even if conversions are low/ 2% of people purchase item 2, then do people do this type of funnel?
#offer #reject #upsell
  • Profile picture of the author TotalWebsiteControl
    Put yourself in your buyers shoes for a second. If YOU saw a upsell and clicked decline. Then see another one right after. I would question the actual value of the product then. You want to give your customer value, not upsale them to death
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  • Profile picture of the author WillR
    As a customer, I call this...

    UPSELL HELL

    It's no wonder people are getting so tired of this. Just give me the damn product I paid for.
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  • Profile picture of the author paul nicholls
    if a customer buys a upsell then it`s fine to offer another upsell but of course you have to draw the line somewhere as to how many

    however....

    if they don`t buy the first upsell then offering them another upsell is just stupid

    if you offer a oto of $7 then an upsell of $17 then the 2nd upsell of $37 then that is fine as long as they buy the first 2 products

    but if they buy the oto for $7 then buy the upsell for $17 but then don`t buy the 2nd upsell of $37 (you could then) offer another product but at a lower price of say $15 (as the downsell)

    if they don`t buy then you can`t justify offering them another higher product, that is crazy

    paul
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    • Profile picture of the author riggsjerry
      but if they buy the oto for $7 then buy the upsell for $17 but then don`t buy the 2nd upsell of $37 (you could then) offer another product but at a lower price of say $15
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      • Profile picture of the author davidkings
        Originally Posted by riggsjerry View Post

        but if they buy the oto for $7 then buy the upsell for $17 but then don`t buy the 2nd upsell of $37 (you could then) offer another product but at a lower price of say $15
        Is this something you do yourself? speaking from experience ?
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  • Profile picture of the author Miguelito203
    Originally Posted by davidkings View Post

    I know many marketers have 2 upsells in their funnel, but am just asking a structural funnel question.

    Offering 2 upsells, and asking that if they reject upsell 1, do you still offer them upsell 2?

    MAIN PRODUCT     [Yes] -> UpS1 -> [YES] -> UpS2 -> [YES] -> DOWNLOAD page

    MAIN PRODUCT [Yes] -> UpS1 -> [YES] -> UpS2 -> [NO] -> DwnSell


    Now when they say NO to the upsell 1, reject it.....what do you offer? usually? the download page? - or you Still offer upsell 2?

    MAIN PRODUCT [Yes] -> UpS1 -> [NO] -> DOWNLOAD page

    'or'


    MAIN PRODUCT [Yes] -> UpS1 -> [NO] -> UpS2 -> [YES] -> DOWNLOAD page

    MAIN PRODUCT[Yes] -> UpS1 -> [NO] ->UpS2-> [NO] -> DwnSell


    (Upsell 2 is Expensiver than Upsell 1)

    and Upsell 1, Upsell 2, and Main products are completely different products from each other (but they are     related).

    So in other words, if they reject Upsell 1, do you think that 'they havn't purchsed upsell 1, so there is a chance they Wont even purchase upsell 2 (as it is expensiver)
    so i wont include that in the funnel,

    or do you include it in the funnel, as it can' t do any harm, and the worse that will happen is that they will say no...?

    What do you do?
    Do you include the sell of Upsell 2, even if they have said NO/rejected upsell 1?


    as I said, I know many marketers have 2 upsells in their funnel, but am just asking a structural funnel question.

    I know people might not like this, but even if conversions are low/ 2% of people purchase item 2, then do people do this type of funnel?
    I'm in the IM niche and cannot stand up-sells. I feel like the main product should teach you all you need to know. With that said, they offer a number of up-sells in our niche. Once you start declining stuff, then, you will typically see a page where they offer the same product at like half the price and then throw in something extra. Like I said though, I can't stand up-sells.

    Joey
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  • Profile picture of the author onSubie
    I think it really depends on the 'upsells'.

    For example, if Upsell #1 is "Look over my shoulder video" and Upsell #2 is software to automate the process, I would skip #1 (if the info is clear, I'm not an idiot and don't need to watch screen capture of you filling out forms) but I would want #2- a good tool that saves time is worth paying for.

    If I said "No" to the videos and never saw the software offer, I would be disappointed.

    But if the upsells are unrelated products that are more like "additional product sales" than Upsells (enhancements to the main product) then I would get annoyed at a continuing string of offers.

    Mahlon
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    • Profile picture of the author Tommy Afrialdi
      Originally Posted by onSubie View Post

      I think it really depends on the 'upsells'.

      For example, if Upsell #1 is "Look over my shoulder video" and Upsell #2 is software to automate the process, I would skip #1 (if the info is clear, I'm not an idiot and don't need to watch screen capture of you filling out forms) but I would want #2- a good tool that saves time is worth paying for.

      If I said "No" to the videos and never saw the software offer, I would be disappointed.

      But if the upsells are unrelated products that are more like "additional product sales" than Upsells (enhancements to the main product) then I would get annoyed at a continuing string of offers.

      Mahlon
      yeah, it is good
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  • Profile picture of the author Gerald Arno
    Banned
    Some people have crazy ideas of upsells, like promoting an upsell product that costs 10 times of what the actual purchased product costs.

    For coaching and services you should almost always asked for repeat business or you're leaving money on the table. Most of the income I generate through coaching/mentoring comes from repeated business proposals. Don't be too shy to ask for recommendations either because you'll be surprised of what can happen if someone suggest a potential client to you!
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    • Profile picture of the author davidkings
      Originally Posted by GeraldGigerl View Post


      For coaching and services you should almost always asked for repeat business or you're leaving money on the table.
      the question is whether to put offers of Upsell 1 and 2 there, or the feeling of lets not do that or it might hinder my buyers, from future products via my email series.
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  • Profile picture of the author xxxJamesxxx
    It's called a "Down sell". A lot of people refuse the initial offer for many reasons, one of them could be because they couldn't probably afford it.

    James Scholes
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  • Profile picture of the author contentwriting360
    Banned
    Hi davidkings,

    I once worked in a call center under a sales account. In the scenario you illustrated above, you said that Upsell2 is more expensive than Upsell1. That's the opposite of what we were doing. Upsell1 is always more expensive than Upsell2. We upsell Upsell1. If the potential buyer didn't bite the offer, we downsell to Upsell2, and so on, and so forth. I'm talking about different products in every stage. I'm not sure if you're referring to the exactly same product in your question/example though.
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    • Profile picture of the author M Thompson
      I bought a $197 product on friday and had to sit through 5 upsells /downsells /OTO's before i got to my product.. totally unacceptable.

      Why not just add offers to the download page?
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      • Profile picture of the author Gerald Arno
        Banned
        Originally Posted by M Thompson View Post

        I bought a $197 product on friday and had to sit through 5 upsells /downsells /OTO's before i got to my product.. totally unacceptable.

        Why not just add offers to the download page?
        There are some people in this industry that will make you lose your shirt, provided you trust them and buy from them. Some greedy monkeys are always waiting until you entirely trust them so you will consistently buy from them. But it's not being said that most marketers are like that.

        Online marketing is all about making money and some individuals fully exploit this and exploit it successfully. Your best bet is to go with someone who is not going to make you broke but is interested in building your success online.
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        • Profile picture of the author MissTerraK
          Personally, if I encounter numerous upsells and downsells, I don't think of the seller as greedy, but rather as desperate.

          Once I perceive you to be desperate, I mark you off as someone I'll never purchase from again simply because desperation is an indicator of not especially focusing on giving value to the client/customer, but as seeing them as someone you'd like to bilk.

          That's really not an effective method to build a base of repeat customers.

          Terra
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  • Profile picture of the author Ryan Even
    Very timely question as I just did a blog post about upsells and OTOs last week...

    After buying a product and being stuck in "Upsell Hell" I decided to create the post with 4 Rules For Using Upsells In Your Marketing (without upsetting your new customers):

    4 Rules For Using Upsells In Your Marketing | Internet Marketing Blog | Ryan Even
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  • Profile picture of the author hyonglin
    It really depends on how the buyer perceive the value of upsell 1 and upsell 2.
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  • Profile picture of the author bwh1
    That's exactly the overkill most hate in OTO's and upsells etc.

    Personally I think 1 OTO and then 1 Upsell for who purchases, OR 1 downsell for who skip the upsell is the max that a normal human can take before he explodes.

    In such a marketing funnel (the one you asking for) I usually go till to download page and then unsubscribe from the marketers list and forget him.

    If you have a GREAT product and the people will recon this while they use your main product, plus the OTO, then you have it really easy to sell to them other stuff over your funnel.

    Why kill them before they even tasted from your fountain?

    Proof first that you are a great marketer and then offer what you like to sell.

    G.
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    • Profile picture of the author davidkings
      Originally Posted by bwh1 View Post

      then you have it really easy to sell to them other stuff over your funnel.
      Do you mean, sell other stuff, through the email series?


      Originally Posted by bwh1 View Post

      Why kill them before they even tasted from your fountain?
      again here, do you mean, sell other stuff, through the email series?
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      • Profile picture of the author bwh1
        Originally Posted by davidkings View Post

        Do you mean, sell other stuff, through the email series?
        Exactly.

        Your own material and/or Affiliate offers or CPA etc. depending on your niche (if there are good offers available) and how hot they are.

        Go for recurring offers if possible, OK.

        You do this over your email marketing as you have now a buyers list over your WSO + OTO sales.


        again here, do you mean, sell other stuff, through the email series?
        What I meant is that it happens often that I purchase a WSO from a Warrior for the first time, then, before I even opened the product I just purchased, he wanna make me buy 2 more of his products.

        I usually skip all those OTO's and upsell's and go and see the WSO material first.

        Now I have an idea about the quality of his material, so future offers, over email or in WF are an easy purchase decision if I can use the WSO.

        Just don't send out a sales email each day, or people will jump off your list very fast.

        Content-content-content-offer-content-content-offer-content-content-content-content-offer- etc...

        Make sense?

        G.
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  • Profile picture of the author Cpawhiz
    I offer Oto's which are always upsells of the previous product. If they buy off the first oto they get the second oto. If they do not buy the first oto they do not see the second oto.
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  • Profile picture of the author shane_k
    It comes down to the fact that you have to split test to see if they will work for you or not.

    Most people here might be tired of them, but it might work for the niche that you are selling in.

    I personally am tired of having to go through OTO's, but I find that I only encounter them when I am buying internet marketing products. I rarely encounter them when buying other stuff in other niches.

    And even though I am tired of them, I do have them in my own system. Why? Because my split testing results show that they work for my niche.

    So your best bet is to split test and see what your numbers, for your customers and your niche tell you works or doesn't work.

    Shane_K
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