*edited* How do I sell advertising on my website?

[Playoff1]

What type of advertising gets you the best bang for your buck? Is it better to seek out individual business's and ask them to pay a monthly charge or is better to do PPC?

[MichaelHiles]

Originally Posted by Playoff1

What type of advertising gets you the best bang for your buck? Is it better to seek out individual business's and ask them to pay a monthly charge or is better to do PPC?

In my experience, both have their place.

PPC is good because it quantifies the actual value to the advertiser. They pay when something happens.

The problem with this model on an exclusive basis is that... does Coca-Cola only pay for their Superbowl ad if their sales go up?

No, they're paying the network regardless.

Branding has value as well. Lots of value. PPC essentially gives this value away for free.

[Playoff1]

What is the basics behind PPC? is it a penny per click on your page and the some amount extra if the viewer clicks on the ad? Or are simply paid for when a viewer clicks on the ad?

[JohnMcCabe]

Originally Posted by Playoff1

What is the basics behind PPC? is it a penny per click on your page and the some amount extra if the viewer clicks on the ad? Or are simply paid for when a viewer clicks on the ad?

With PPC (like Adwords), you get paid when someone clicks the ad - period. If the ad shows on your page, and no one clicks it, you don't make any money. If you get enough clicks, the rewards can be higher.

Before they went public, Google worried about advertisers that deliberately got low click-through rates. If your ad didn't get at least 1/2 of 1% CTR (1 click out of every 200 views), they disabled your ad. This discouraged using PPC ads for free branding.

With CPM advertising, you get paid every time you show an ad. It doesn't matter how many clicks the advertiser gets, they pay the same rate. At your penny-a-page rate, the would equal a $10.00 CPM. Per-exposure ad rates are usually expressed as the cost per thousand impressions. While other models may pay more, CPM is more reliable income, as it depends on you delivering impressions. Not on your visitor taking an action.

This is a pure guess, but I'll wager that if you test both you will probably settle on some mixture of both. Depending on your content and your viewers, you may even find you can profit from CPA (cost per action) and even straight commission advertising.

The only way to know for sure is to try different combinations until you find the one that works best.

Does this help?

[Razer Rage]

IMHO, viral marketing is the best form of advertising, paid or otherwise.

[AlanS2323]

Originally Posted by Playoff1

What type of advertising gets you the best bang for your buck? Is it better to seek out individual business's and ask them to pay a monthly charge or is better to do PPC?

Depends who your customer is. If your customers are unsophisticated, you can definitely squeeze more money out with weekly, monthly or yearly billing. However, that may turn off more sophisticated customers. CPC is very precise and creates an efficient market.

[mysteryleaves]

l use places like Twitter to build followers l get 50% of my traffic from their l have got 8000 followers which helps my user is biz2day.Other way is l use Solo adverts to contact email address which seems to works ok for me :-)

[Sam Rodrigo]

Originally Posted by Razer Rage

IMHO, viral marketing is the best form of advertising, paid or otherwise.

I agree. It's advertising that takes a "life of it's own" --some times that 'life' can last very long.

Remember the Apple Mac Launch? 25 years later they still talk about it.

Or for the web, how about WILL IT BLEND? Will It Blend? | Presented By Blendtec has done a great job.

Sam

[dsmpublishing]

Even though ppc is very good you should use a variety to get the best results

[Playoff1]

Originally Posted by JohnMcCabe

With PPC (like Adwords), you get paid when someone clicks the ad - period. If the ad shows on your page, and no one clicks it, you don't make any money. If you get enough clicks, the rewards can be higher.

Before they went public, Google worried about advertisers that deliberately got low click-through rates. If your ad didn't get at least 1/2 of 1% CTR (1 click out of every 200 views), they disabled your ad. This discouraged using PPC ads for free branding.

With CPM advertising, you get paid every time you show an ad. It doesn't matter how many clicks the advertiser gets, they pay the same rate. At your penny-a-page rate, the would equal a $10.00 CPM. Per-exposure ad rates are usually expressed as the cost per thousand impressions. While other models may pay more, CPM is more reliable income, as it depends on you delivering impressions. Not on your visitor taking an action.

This is a pure guess, but I'll wager that if you test both you will probably settle on some mixture of both. Depending on your content and your viewers, you may even find you can profit from CPA (cost per action) and even straight commission advertising.

The only way to know for sure is to try different combinations until you find the one that works best.

Does this help?

This helps a lot.

How does the company that adversities on your website know if they are receiving their purchased Impressions? Also are these unique visits or simply hits on a certain page?

What is the going rate per 1000 impressions?

[JohnMcCabe]

Originally Posted by Playoff1

This helps a lot.

How does the company that adversities on your website know if they are receiving their purchased Impressions? Also are these unique visits or simply hits on a certain page?

What is the going rate per 1000 impressions?

Typically, the publishing site has a tracking mechanism in place to report impressions as part of their ad serving software. The advertiser can log into their account and see how many impressions and clicks they have received.

Since much of CPM advertsing is aimed at branding, CPM rates are based on raw impressions.

The going rate per 1,000 impressions will vary widely depending on a number of factors.

> Location on the page, with ads on the first screen (or 'above the fold') being more valuable.

> Location on the website, with different rates for ads on targeted pages only vs. 'run of site' ads (ads which may come up on any page, usually in rotation with other ads).

> Quality of the traffic

> Difficulty in attracting the traffic. CPM rates on sites catering to niche groups are generally, although not always, higher than rates on sites aimed at general audiences.

> Volume of impressions.

In the good old days, it wasn't uncommon for small publishers to command $60-$70 CPM. Nowadays, rates run more toward the $2-$10 CPM range.

In my last answer, I forgot to mention another advertising model. That's cost per unit of time. In essence, you would be renting spots on your pages for a set amount per month, quarter, year or whatever. This is much easier to administer than a CPM or PPC model.

[bhevs]

The best free advertising online.

A while back I wrote an article titled, The Top 10 Free Websites to Advertise. This laid out the 10 best websites where it was completely free to advertise on them. They included:

1. Craigslist.com
2. Blogger.com
3. MySpace.com
4. Reference.com
5. EzineArticles.com
6. GoArticles.com
7. Backpage.com
8. Dmoz.org
9. Yahoo Answers
10. FAQfarm.com

Each of these sites are unique in their own way but effective in providing an outlet to advertise your business free. This is perfect for those who need to advertise on a budget, their products and services. Small business for the most part doesnt lend itself to have big advertising budgets, so finding a place to "get your name out there" without paying for it is important.

To advertise on a budget effectively you must have a web presence, and preferably a website. If you don't your small business is only treading water before it goes under. A website is the door that can open your small business to a phenomenal growth track because of the power of search engine optimization (SEO). There is a reason why Google® and Yahoo® have been some of the fastest growing companies of all time, its because search engines work. I personally use Google so much a day I lose track of how many times, and this goes for a majority of its users. For more information about SEO and how powerful a high ranking can be in Google read, How Important is a High Google Ranking to Your Small Business

Now that we have the understanding that SEO is the number one way to get free advertising by a very wide margin lets focus on one of the other ways to work at making free advertising more effective for your small business.

Social networking as a whole are becoming as popular as search engines such as Google and Yahoo. In fact Google bought Youtube® and started their own Myspace® type website called Orkut® and Yahoo attempted to buy Facebook®. Social networking is such a bonanza that doesnt even know their own limits of how large they will grow. Where does your small business fit in? Since they are free there is no money investment to make, but you will have to invest your time, especially in the beginning. You will need to take time to learn the site, set up your profile, and make friends. Remember, you are looking for ways to make the time you spend using this website as an advertising tool as fruitful as possible. Of course set up your profile with the focus of your business objectives and reaching your goals, and always abide within the rules set by the websites. Your investment of time is your efforts to build your network, because it will take trial and error to learn what is best for your business in social networking. Taking the time to build your network is the number one emphasis when it comes to social networking for your small business.

There are other emphasis which I will list below in no particular order:

* Try an individual profile as a representative of your business before you try a group profile for your business to give an idea of the time it will require to build a network
* Dont sign up for too many social networks, you risk diluting your message and emphasis.
* Share the networking responsibility with other employees or business owners once you have a business profile
* Dont be distracted easily, remained focus on what your business objective and building your network to reach your goals. If needed, set goals for building your network.
* Dont be afraid to get a little personable, people do enjoy talking to other people when networking, not just a profile on a website.
* Dont be random when searching for friends for your network. Its a waste of time, choose your friends carefully, and then extend invitations to their friends and their friends and so on.
* Alter your preferences on your profile to reduce spam and unsolicited offers. This will save you time as well.

Remember social networks can be people who are very passionate in one way or another about their cause so you need to be the same way concerning your small business on social networks. If you are its a very easy way to advertise and grow your small business on a budget.

[learnfromthebest]

youtube, it works, not much work included, it's free

[JohnMcCabe]

You guys are offering some good stuff, but I think you are missing the point. From my reading, the OP is looking at advertising from the viewpoint of the publisher, selling advertising, rather than the advertiser...

[Samuel Lee]

Thanks for your post reply bhevs, typically I've been paying for my advertising sources, but that gives me some great ideas on free sources as well! Craig's list and EZA are really great free sources, can't say I've heard of faqfarm, but investigating right now! Many thanks!

[ezine ads]

Originally Posted by Playoff1

What type of advertising gets you the best bang for your buck?

Only you are the only one who can respond to your question.

Are you confused by my reply? Read this article: Ezine Advertising Blog Archive The Best Advertising Method

[Playoff1]

Originally Posted by JohnMcCabe

You guys are offering some good stuff, but I think you are missing the point. From my reading, the OP is looking at advertising from the viewpoint of the publisher, selling advertising, rather than the advertiser...

That's correct. I'm looking to sell advertising space on my website.... once I get viewership built up. I just don't know what direction to take. PPC, CPM.... ror,nbc,cbs,sbc,lol.... it's just all so confusing.

[rickymat]

Originally Posted by Playoff1

What is the basics behind PPC? is it a penny per click on your page and the some amount extra if the viewer clicks on the ad? Or are simply paid for when a viewer clicks on the ad?

Hi,
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

I hope you got your answer.

Best wishes

[Razer Rage]

Originally Posted by Sam Rodrigo

I agree. It's advertising that takes a "life of it's own" --some times that 'life' can last very long.

Remember the Apple Mac Launch? 25 years later they still talk about it.

Or for the web, how about WILL IT BLEND? Will It Blend? | Presented By Blendtec has done a great job.

Sam

And don't forget hotmail.

[amber01]

I am liking what i read here

[ideasuniversity]

this post is confusing. Is he asking a question as an advertiser or as a publisher?

[JohnMcCabe]

Originally Posted by ideasuniversity

this post is confusing. Is he asking a question as an advertiser or as a publisher?

He's asking as a publisher who wants to sell advertising.

I'm guessing that a lot of the posters never read beyond the headline...

[Razer Rage]

Originally Posted by JohnMcCabe

He's asking as a publisher who wants to sell advertising.

I'm guessing that a lot of the posters never read beyond the headline...

One would still be confused, even if they read his post. It isn't worded too well.

[ToddGee]

We get the best results from contacting individual blog owners and asking them to post a review about us. It's typically only $20-$30 and we end up getting a lot of visitors to our site.

I guess it's because it makes it look more like a person recommendation instead of an advertisement.

Todd

[asianlunatic]

Without trying to sound like a cock, i just want to say this.. Whatever that you do online(marketing wise) has a positive result, but the result might not be significant, or immediate enough.

Many people dont realise this, and go catching up on the the new marketing stuffs.

Trust me when i say, i have tested the "old" method and the "new" ones too, and i notice that that if i do it consistently enough, i get results.

The best bet is ALWAYS make sure that you have 2 methods in your arsenal, one should be a paid traffic system (best is adwords) and the next one should be a free one, which you can choose whichver one you want to follow. Currently, the best free method that has everyone talking about is Web 2.0 domination

Hope this helps

[JohnMcCabe]

Originally Posted by Razer Rage

One would still be confused, even if they read his post. It isn't worded too well.

It's been clarified a couple of times already, yet posters are still offering advice on how to advertise, not how to get advertisers.

Well-meaning people are seeing a headline, and rather than read the thread, simply jump in with their advice.

[Playoff1]

I apologize for not being more clear in my original post. Basically, I have a website (www.wedemandaplayoff.com) In a few months, after I get everything positioned and all the pieces of the website completed I am going to start driving traffic to my website and expect that by Dec. of this year I will be getting a hugh number of hits per day.

What I am asking is "What is the best method to go about selling advertising space on my website?"

[Playoff1]

I gather from reading everyone's responses that a mixture of CPM and PPC is the right way to go.