In your most proffessional opinion......

I reckon you cant go past Arial or Times New Roman. They are both easy on the eye and acceptable.

Outside of obvious exceptions, like using Comic Sans on a legal doc, the font doesn't matter as much as spelling words (like "professional") correctly.

When you look at the font, does it invoke the meaning of what you're trying to express? If not, change it until it does. Look at other documents, books, and reports that have a similar message and see what their author used.

-- j

Favorite font for being uber proffessional [sic]?

Arial or Times New Roman. Sometimes you can
rock that pre-formatted text when you don't
have much to say, but want your work to take
up the whole page!

BP

Right...so this is an interesting discussion that we've bounced around amongst our typesetting friends. Here's the bottom line:

Print Publications

- Headings and subheadings need to be in a sans serif font to stand out. Good fonts include Univers or Frutiger (expensive) or Helvetica (a bit common, but a beautiful font).
- Body text needs to be a serif font to form an invisible line that the eye follows. Good fonts include Garamond, Century Schoolbook, Palatino, and Times New Roman.

Online Reading

- The opposite is true for pure online type. Good serif fonts for headings include Georgia.
- For body text, one of the best fonts to use is Verdana. It looks great on both Linux and Windows based systems, as well as OS X. Mobile devices even render it well. Arial is also ok, but tends to be a little too simple for my liking. Arial also looks ugly on Linux and other *nix systems. Also, NEVER use Calibri, it's a Windows only font.

Dual Purpose (Print+Online)

- If you can't separate publications, use sans serif fonts for headings and subheadings. About the best one for this is Calibri (unfortunately).
- Your body text should be a serif font - two of the best multi-purpose fonts are Cambria and Constantia. In fact, Constantia is one of the top multi-role fonts, but bear in mind that it is a Windows only font.

I use arial or times new roman and stick to 12 to 13 font size. This is for my business information. I may use sales copy that is different than this.

I like Verdana because it's easy to read.

Test after test has shown Arial to be the most read copy with the highest conversions, with Times New Roman for headlines and sub-headlines. Impact when you want a small phrase to stand out.

Wes Blaylock

I personally prefer ARIAL and ARIAL BLACK. You can't go wrong with these.