Making Big Media Buys...

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I'm not a big media buyer. However, I certainly wouldn't mind trying to take a stab at it. My question to all is this:
What do you personally base your mediabuys on? At what point does one know it's time to step it up and buy with the big boys? Where would you start as a beginner or someone with a small amount of experience? I've spent a couple grand on adbuys in total but nothing major. Any insight from the big guys or even anyone with adbuy experience and success would great. I've noticed that it's fairly easy to make a $20 or $50 adbuy back out but the scaling doesn't mean the same results apply. Any recommended literature that really digs deep would be wonderful as well.

Thanks for the help and I hope everyone has a great day today!
#big #buys #making #media #muying

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