Have you considered the gaming niche?

12 years ago

Originally Posted by Neromancer

Most IM'ers are so fixated on internet marketing and how to make money niche, that they overlook some of the BEST niches out there.

I want to suggest to someone struggling to find a good niche that you strongly consider the gaming niche - more specifically large niches like "World Of Warcraft".

Why?

1. Super loyal highly enthusiastic fans - there are over 12 MILLION fans that happily give Blizzard (the creator of World Of Warcraft, Starcraft, Diablo etc) 12 dollars or more a month, spend literally 20+ hours a WEEK playing this game and will do almost anything to succeed in the game. That includes buying guides, merchandise, in game gold, and a host of other digital and related products.

2. Highly interactive audience - Gamers are constantly online looking for ways to improve their gameplay. They spend additional hours scouring help sites - and are ready to spend money for tips, tricks & strategies.

3. In game commerce - exchanging real money for digital currency - It's true! Unbelievable as it may seem, I have seen players spend HUNDREDS of dollars on "epic" gear and equipment - just so they can outplay other players and show off. If you position yourself to help them succeed, you can make lots of real $$

4. Low Competition Few IM'ers know about exploiting this niche but the competition is beginning to grow. I believe the market is so big that this niche is evergreen. If you already like a game like World Of Warcraft you already understand how to exploit the gamer psychology and could easily create good content and sell it to this hungry group.

From a marketing standpoint there can be little doubt that the gaming niche is food for thought. Let me know what you think.

Your points are all valid, but not exactly new. There are thousands of affiliate offers for gaming.

The problems I see with gaming is that your core group are young people who don't have a lot of money. Sure they might shell out their monthly fees and buy the latest game, but actually getting them to spend $20 on a course to make them better is difficult at best.

Additionally being young and usually tech-savvy they are more blind towards banners.

I'm not saying its a bad niche...hell some people make a lot of money from it, but in my experience you need some great, unique selling points (and a lot of traffic) to do well in it. Like be the first to write a guide on a topic or being the first website after a game has been announced.

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Alexa Smith Banned 12 years ago

Originally Posted by Chrisbroholm

There are thousands of affiliate offers for gaming.

Originally Posted by Chrisbroholm

Additionally being young and usually tech-savvy they are more blind towards banners.

Indeed ... these are both among my own reasons for never having tried this niche. Together with my suspicion that some are so young they don't have credit-cards or PayPal accounts, and a proportion of the traffic in the niche therefore comprises free information seekers (and there seems to be a lot of that about).

Originally Posted by Chrisbroholm

Like be the first to write a guide on a topic or being the first website after a game has been announced.

Exactly so. This sort of approach can make all the difference (but for myself, would require extended visits to night school just to understand the topic's vocabulary ).
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- RogueOne 12 years ago
  
  Originally Posted by Alexa Smith
  
  (but for myself, would require extended visits to night school just to understand the topic's vocabulary ).
  
  You'd be amazed how fast you pick it up. Having never played an online video game I still know if you're a newb or a noob.
  
  I've made thousands off of MMORPGs and barely had a clue what they were when I started.
  
  The key is to get in first. When Tycoon gold addon came along for WOW I had a video up in an hour after I received notice that the site was live. Two hours after that I had made four sales and banked $88 in commissions. I've sold nearly 300 of just the Tycoon alone in the last 18 months.
  
  When Second Life was new, I made nearly $200 promoting a free sign-up paying $0.75 each.
  
  There is massive money to be made in games.
  
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Neromancer 12 years ago

You are missing all of the adult gamers - there are over MILLIONS of adults (with CC's ) paying each month to play these games and compared to IM this market is hardly scratched the surface. Hey to each their own. I am just trying to offer options for folks. I do agree with you when it comes to having something unique - but there is market share for lots of players imo.
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bizoppmaster

12 years ago

The gaming vertical is massive. Sign up at WolfStormMedia dot com. They have a super high payout on Wizard101. Simple download conversion. Easy to rock on PPV and Social!

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cjreynolds 12 years ago

Well, i'm afraid I'm in your camp, Alexa.. I must be the only computer-literate male in America that doesn't play video games. They look cool, but by the time I could get to the point where the game was interesting (ie: I don't get killed in the first 10 seconds) I would have logged hundreds of hours of game time - I know some folks can justify that kind of time-suck, but not for me.

Sounds like a great niche for those who spend lots of time gaming, but like you said, I'd have to take a college class to learn the lingo! :rolleyes:
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lovboa

Banned 12 years ago

The gaming niche does look really lucrative with high potential.
However, there are 2 issues that have prevented me from entering it:

1. A lot of the searches are on gameplay and strategy. Unless you are an avid player of the games yourself, you will not know where to begin or what topics to delve into that would attract players to read your articles.

2. Small sites don't work. Most sites do have a loyal following. But you must provide high value and take the time to build an awesome authority site.

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TheSalesBooster

12 years ago

The gaming niche your referring to has a ton of competition. You'd have to create or pay someone to create a high quality product for those kind of games. Maybe even unique software to get anyone to bite. It's a tougher sell for those kinds of games.

Now the real money making gaming niche is the games on facebook or web browser games. The casual stuff is easy to get someone interested in trying it.

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dahlgren_m

12 years ago

I'm not exactly sure why some people are so negative to the gaming market....

1. A gamer's core demographics are 18-24, even 25++ in several of the mmo's where the gaming guide industry is.

2. Some video game launches sell millions of copies the first 24 hours. If done right, as an affiliate you can get a piece of that pie.

General Gaming terms on Google Search are ridiculously competitive, but try other traffic sources:

Forums
Facebook
Youtube (Huge gaming market)
Media Buys
PPV

Yes. You probably have to spend a bit more time creating content in the gaming niche, gamers
are easily bored by written stuff (except for the most passionate ones), but it applies to gaming
as to any market. If your delivering good content, you will gain a following.

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robinduwal

Banned 12 years ago

[DELETED]

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WFnewbie 12 years ago

I really love COD zombies and most of the popular Nintendo games (Zelda and Mario). I was thinking of doing a gaming channel on youtube but the competition is fierce. Any advice?
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obin94

12 years ago

You're right the gaming inch is huge and highly profitably I've been doing pretty well as an amazon affiliate with new video games.

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garyv

12 years ago

I love the gaming niche for obvious reasons. But there's a whole economy out there of people exchanging real money for "game" money or gold. Just do a google search for "swtor gold" or "wow gold". Not only are people spending a monthly fee to play these games, but they are also spending money on in-game merchandise and money.

Right now there are 10 million subscriptions to the game WOW alone. That's 10 million people paying $15 per month. That's $150 million per month. - And that's for just one game.

And there's so many different ways to hit this niche - not just the "how do I play it" guides.

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Rose Anderson

12 years ago

My daughter, who's 20, still spends a lot of money on video games and gaming systems. Plus, she buys accessories (which I didn't know existed). For instance, she wanted a Portal cookie jar for her birthday. She actually had a long list of Portal stuff such as stuffed animals. Who knew? I'm not sure the best ways to make money with this niche -- but I do know a lot of money is spent.

Rose

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cjreynolds

12 years ago

Originally Posted by Rose Anderson

My daughter, who's 20, still spends a lot of money on video games and gaming systems. Plus, she buys accessories (which I didn't know existed). For instance, she wanted a Portal cookie jar for her birthday. She actually had a long list of Portal stuff such as stuffed animals. Who knew? I'm not sure the best ways to make money with this niche -- but I do know a lot of money is spent.

Rose

This is the part I find mind-boggling...

I wonder of there's money to be made from Second Life and those sort of sites? They do virtual commerce at those also.

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LetsGoViral

12 years ago

Low competition? Really? I'm in a MMO niche and it seems pretty competitive to me. The REAL MONEY is in MAKING GAMES.

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AmandaT

12 years ago

There is a lot of competition depending on what you do. If you focus on a specific game or type of games you can do very well!

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RyanGillam

12 years ago

I am in the gaming niche

Run websites for all major formats. Don't make a lot of money in it to be honest however I am not trying to.

Perhaps the biggest benefit for me is that I have around 10-20 FREE games coming through my door every week. Perfect for entertainment purposes. I can then kick back, play them etc. All for the price of writing a 1000 word review on the game within a couple of weeks.

I would never monetize my gaming websites, they aren't for making money. They are for 'entertainment' purposes only.

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Have you considered the gaming niche?

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