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Solo Ad Results...How did I do?

by gelderinc
22 replies
I am a newbie to internet marketing and I have just placed my first solo ad:
These are my results
Paid $210 for 500 unique clicks
Received 572 unique clicks
182 clicked to subscribe
67 confirmed subscription
19 have unsubscribed
leaving me with 48 suscribers
I have since disabled my confirm subscription link on Aweber.

Are the results I have had good or bad and am I right or wrong to disable my confirm subscription link on Aweber.

Looking forward to your reply's..
Andy..
#resultshow #solo
  • Profile picture of the author paul nicholls
    hey andy

    when you say 182 have subscribed do you mean they have opted in?

    if i spend $210 on a solo ad i aim to make my investment back if not more

    also if im paying for 500 clicks then i expect to get at least 150 - 250 subscribers (around 40 - 55% opt in rate)

    out of those 182 you have obviously lost over 100 people because you are using double opt in (by the sounds of it)

    i would change to single opt in too because that way you can include a OTO into your campaign which will make you back a lot of your investment and build your buyers lists

    paul
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    • Profile picture of the author Rayeoh
      Good advice Paul. Thanks a lot.
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  • Profile picture of the author gelderinc
    Thanks for the fast reply Paul..
    Yes 182 opt in's
    I'm glad I have disabled the subscription conformation then.
    Lesson learnt
    Andy..
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  • Profile picture of the author Andrey Adison
    Like Paul mentioned you should be aiming to get 150 - 200 subscribers from a 500 click solo ad.

    I wouldn't say you are wrong for changing to single opt-in as I recently done the same thing for that same reason (had a 100 click solo ad and 49 people opted in but only 25 double confirmed..it hurt me to see that lol)
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  • Profile picture of the author intergen
    Yeah double opt-in is a not something I do. The deficits far outweigh the benefits when building a list.

    Another way to look at it is you just paid $4.37 per subscriber. I would say that is not cost-effective unless you can sell at least one of them a product that will pay for the solo ad.
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  • Profile picture of the author obin94
    You should defiantly be giving them an oto after they subscribe to try and regain your investment before even mailing your subscribers.
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  • Profile picture of the author gelderinc
    Thanks for all your messages and advise..I thought paying over $4 for each lead was a bit steep but I guess this like any business is a learning curve from the start. The key is to recognise the lessons and move on in a positive direction. Thanks again..
    What's an oto??
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    • Profile picture of the author paul nicholls
      Originally Posted by gelderinc View Post

      What's an oto??
      one time offer

      this is the offer that people will see after clicking the submit button on your squeeze page

      i always recommend using oto`s they work like gangbusters if you set them up properly :-)

      paul
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  • Profile picture of the author Andrey Doichev
    What Paul said. I aim for a 40% - 50% opt-in rate. At the end of the campaign I want to reached my BEP and made my money back. As stated, you can do this with otos and exit pop. All in all if you pay 1$-1.3$ per lead and make 0.70+ cents back - it was a good campaign in my book.
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  • Profile picture of the author Cool Hand Luke
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    • Profile picture of the author paul nicholls
      Originally Posted by Cool Hand Luke View Post

      It's interesting to see so many people say they don't use double opt-ins in our industry... Is single opt-in working well for you guys?
      yeah luke, i use single all the time now

      double, you just end up losing too many subscribers from my testing

      paul
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      • Profile picture of the author RedClickSeo
        Originally Posted by paul nicholls View Post

        hey andy

        when you say 182 have subscribed do you mean they have opted in?

        if i spend $210 on a solo ad i aim to make my investment back if not more

        also if im paying for 500 clicks then i expect to get at least 150 - 250 subscribers (around 40 - 55% opt in rate)

        out of those 182 you have obviously lost over 100 people because you are using double opt in (by the sounds of it)

        i would change to single opt in too because that way you can include a OTO into your campaign which will make you back a lot of your investment and build your buyers lists

        paul
        You seriously get a 40 to 55% opt in rate in a solo mailing... That's ridiculous. How much do you split test your pages before sending the big money traffic to them?

        ps. if you're the person i'm thinking of, i used to be in your SMS downline when i thought network marketing worked.

        Originally Posted by intergen View Post

        Yeah double opt-in is a not something I do. The deficits far outweigh the benefits when building a list.

        Another way to look at it is you just paid $4.37 per subscriber. I would say that is not cost-effective unless you can sell at least one of them a product that will pay for the solo ad.
        What is going on here?

        4.37$ per subscriber isn't bad at all. With someone on my list i usually average around 1.25% per month per subscriber. I would have this paid off in 4 months, and would have months of re-ocurring income. Not to mention the money you make on the initial offer which usually subsidizes the price of the mailing.

        This is a business, remember that. Spending a little extra to make a lot more is what it's all about.

        -Red
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        • Profile picture of the author Black Hat Cat
          Banned
          Originally Posted by RedClickSeo View Post

          4.37$ per subscriber isn't bad at all. With someone on my list i usually average around 1.25% per month per subscriber. I would have this paid off in 4 months, and would have months of re-ocurring income. Not to mention the money you make on the initial offer which usually subsidizes the price of the mailing.

          This is a business, remember that. Spending a little extra to make a lot more is what it's all about.

          -Red
          Then maybe you should build a really crappy opt in page, which will increase your cost per subscriber. Hey, this is a business after all. Spending a little extra is what it's all about, right?
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        • Profile picture of the author Marc Sa
          Originally Posted by RedClickSeo View Post

          4.37$ per subscriber isn't bad at all.
          $4.37 per lead for a solo isn't a good rate for me, especially considering that some marketers are selling double optin leads for less.

          By the way Andy, your unsubscribe rate is really high. You should check what's wrong and fix it.

          I also strongly recommend you to setup a funnel with oto's (one time offers) to monetize your future solo's.
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      • Profile picture of the author Bill Hugall
        Paul seems to have it down in his first post. You need to at the very least recover your investment. I would say your min is 30% Also I am not sure where you purchased you ad, Safe swaps is what I use. The reason being is that you can buy clicks on smaller lists and do a few of them and actually get more clicks than going to one big bulk provider. Good first step though.

        We need to fail in order to succeed. Good on ya!
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  • Profile picture of the author Evocess
    It is a big help for me reading all your posts above. I want to learn internet marketing in the near future. Before that happens I want to be ready and knowledgeable with internet marketing.
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  • Profile picture of the author scottsihm
    for email marketing, single opt-in is better than double opt-in, in this way you will get more subscribers to your list
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  • Profile picture of the author Kal Sallam
    Another thing no one has mentioned so far is,
    Your high un-sub rate 19 un-subs from
    A total of 69 subs is extremely high! That's almost
    30% of your new list hit the unsubscribe button.

    Im almost very sure it has to do with your offer.
    What are you offering your traffic to sign up?

    Remember when your buying traffic, you have
    Got to make sure your stuff converts
    And that your offer is a killer offer that
    That people would gladly pay for.
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  • Profile picture of the author Barry Huddleston
    I started using single opt-ins and will be using a oto offer as well. Is there a link at the bottom of the page that will say something like: "no thanks just send me to my free offer." and then make the link go to the free offer. Is that the way a OTO is set up?

    I was wondering if a series of e-mails leading up to a paid offer would be more effective then a oto? If you could send the subscribers awesome value and then lead them to an offer that they feel they must have in order to proceed with their business.

    Or perhaps an oto after subscribing and the same offer in a series of follow ups.

    What are your thoughts?
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    Get a free plugin that makes a Slim opt-in form for your posts.Increase Your Opt-Ins. Increases my opt in rate significantly.

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  • Profile picture of the author paul nicholls
    i did`t notice at first andy but yeah your unsubscribe rate is very high

    you do have to be very careful when it comes to some solo ads because some solo sellers use bots and actually pay to have people fill out your squeeze page

    there is a service that provides this

    so just bare in mind things like these do happen, the solo ad world is very cut throat

    saying that there are many top quality solo`s that send you great traffic that buys, you just have to fine them

    paul
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    • Profile picture of the author Jackson Tan
      Originally Posted by paul nicholls View Post

      i did`t notice at first andy but yeah your unsubscribe rate is very high

      you do have to be very careful when it comes to some solo ads because some solo sellers use bots and actually pay to have people fill out your squeeze page

      there is a service that provides this

      so just bare in mind things like these do happen, the solo ad world is very cut throat

      saying that there are many top quality solo`s that send you great traffic that buys, you just have to fine them

      paul
      Hi Paul, is there any way to check out if the solos sellers are using bots??

      Many thanks in advance
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