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Any Warriors in the Golf Niche?

by Trent Brownrigg
11 replies
Need some feedback from those of you who are either in the golf niche or know a lot about it...

I've got a new client that has developed a brand new, never-before-seen nanotechnology based golf ball spray that decreases wind resistance and ground friction to allow the ball to fly/roll farther on drives. It will also increase the useful life of a golf ball.

It is a physical product that apparently works very well, although I'm not much of a golfer so it doesn't do me any good to try testing it myself.

They have hired my company to market it for them online. That's great and all. We certainly have the expertise and ability to do it. However, I don't have any direct experience in the golf niche and neither does my business partner or any of our team.

So basically I just want to know how difficult it might be to launch this effectively and get golfers talking about it based on your experiences within the golf niche? And any suggestions you might have for doing so?

We have also added a 2-tier affiliate program for it but haven't done much with it yet and aren't sure if we even should. Would people want to promote something like this or are there just too many golf products out there already? Don't want to waste any significant time on that part if it's not worth it.
#golf #niche #warriors
  • Profile picture of the author madelyndon
    Originally Posted by Trent Brownrigg View Post

    Need some feedback from those of you who are either in the golf niche or know a lot about it...

    I've got a new client that has developed a brand new, never-before-seen nanotechnology based golf ball spray that decreases wind resistance and ground friction to allow the ball to fly/roll farther on drives. It will also increase the useful life of a golf ball.

    It is a physical product that apparently works very well, although I'm not much of a golfer so it doesn't do me any good to try testing it myself.

    They have hired my company to market it for them online. That's great and all. We certainly have the expertise and ability to do it. However, I don't have any direct experience in the golf niche and neither does my business partner or any of our team.

    So basically I just want to know how difficult it might be to launch this effectively and get golfers talking about it based on your experiences within the golf niche? And any suggestions you might have for doing so?

    We have also added a 2-tier affiliate program for it but haven't done much with it yet and aren't sure if we even should. Would people want to promote something like this or are there just too many golf products out there already? Don't want to waste any significant time on that part if it's not worth it.
    hmm my husband golfs and that doesn't sound right. I guess you would check the rules of golf, but it sounds similar to a golfer greasing the face of your clubhead - you can't do that. Sounds like cheating to me but maybe not. I would look into it...
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    • Profile picture of the author Chuck Evans
      nanotechnology based golf ball spray that decreases wind resistance and ground friction to allow the ball to fly/roll farther on drives.
      Illegal under the rules of golf. Foreign Material (Rule 5-2) Untitled
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      Learn How To Play Your Best Golf

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      • Profile picture of the author agmccall
        Originally Posted by Chuck Evans View Post

        Illegal under the rules of golf. Foreign Material (Rule 5-2) Untitled
        He is correct. It is a product that golfers will not buy. Even if it is legal to make and sell.

        al
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        • Profile picture of the author Trent Brownrigg
          Wow, that's a lot worse than I expected! Lol

          One thing I should probably note... They aren't necessarily going after pro golfers. Just regular people that like to golf and could use some fast and easy help with their drives. Does that make any difference?

          What about getting it USGA certified... Would that even be an option? If so, would it change whether or not people would buy it?
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          • Profile picture of the author Chuck Evans
            Originally Posted by Trent Brownrigg View Post

            Wow, that's a lot worse than I expected! Lol

            One thing I should probably note... They aren't necessarily going after pro golfers. Just regular people that like to golf and could use some fast and easy help with their drives. Does that make any difference?

            What about getting it USGA certified... Would that even be an option? If so, would it change whether or not people would buy it?
            The rules of golf apply to every golfer - not just professionals. The USGA will NOT approve ANY substance applied to a golf ball or a clubface.

            Putting vaseline on the face of a Driver was an old hustlers trick - it took the curve out of the golf ball!
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            • Profile picture of the author Trent Brownrigg
              Ok, fair enough, thanks for the advice! Sounds like it might not be as great as I thought it sounded when first hearing about it. Damn!

              One more question though...

              It does (supposedly) help increase the useful life of a golf ball and keep the ball cleaner. It was originally designed as a golf ball "conditioner" to do exactly that. Would the USGA consider it in that regard, or does it not matter?
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            • Profile picture of the author madelyndon
              Originally Posted by Chuck Evans View Post

              The rules of golf apply to every golfer - not just professionals. The USGA will NOT approve ANY substance applied to a golf ball or a clubface.

              Putting vaseline on the face of a Driver was an old hustlers trick - it took the curve out of the golf ball!
              This should answer your last question. I don't believe it has anything to do with the intent of the substance, it is the fact that no substance should be applied to the golf ball period.
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              "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

              A man asked Buddha "I want happiness" Buddha said " First remove "I" that's ego, then remove "want" that's desire. See now you are left with only happiness "
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          • Profile picture of the author madelyndon
            Originally Posted by Trent Brownrigg View Post

            Wow, that's a lot worse than I expected! Lol

            One thing I should probably note... They aren't necessarily going after pro golfers. Just regular people that like to golf and could use some fast and easy help with their drives. Does that make any difference?

            What about getting it USGA certified... Would that even be an option? If so, would it change whether or not people would buy it?
            I don't think it is a good idea. Maybe a "as seen on tv" kind of thing but even then, I don't know a golfer that would really want to cheat the game like that. Most golfers I know, are pretty serious about it. If one of my husband's friends tried that and he found out about it, he would be pissed!!
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            "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

            A man asked Buddha "I want happiness" Buddha said " First remove "I" that's ego, then remove "want" that's desire. See now you are left with only happiness "
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  • Profile picture of the author madelyndon
    One thought is maybe approaching manufacturers of golf balls and seeing if there is a way to incorporate the product, or the idea of the product, in the actually production of the golf ball itself. Then you would be selling straight to them, instead of the golfers. That way, it isn't a "substance" on the ball but part of the shell of the ball. You would have to check into all that, because maybe it still doesn't matter but it is just a thought. Good luck!
    Signature
    "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

    A man asked Buddha "I want happiness" Buddha said " First remove "I" that's ego, then remove "want" that's desire. See now you are left with only happiness "
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    • Profile picture of the author Chuck Evans
      Originally Posted by madelyndon View Post

      One thought is maybe approaching manufacturers of golf balls and seeing if there is a way to incorporate the product, or the idea of the product, in the actually production of the golf ball itself. Then you would be selling straight to them, instead of the golfers. That way, it isn't a "substance" on the ball but part of the shell of the ball. You would have to check into all that, because maybe it still doesn't matter but it is just a thought. Good luck!
      That wouldn't work either. Golf equipment is governed by the ruling bodies, the USGA here and the R&A in Europe.

      To be on the conforming list, whether it is a golf ball or a club, the item must be submitted to the respective organization where it is thoroughly tested by their research departments. Design, list of materials, etc accompany the product for this submission.

      Each time you submit the product to the USGA there is a $2500.00 charge. If it gets on the conforming list and then you change ONE thing, it has to be re-submitted again.

      USGA: Getting Equipment Tested

      USGA: Test Protocols for Equipment

      http://www.usga.org/equipment/faq/Equipment-FAQ/#19
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      Learn How To Play Your Best Golf

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  • Profile picture of the author Trent Brownrigg
    Ok thanks again. I'll go do some thinking.
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