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Battlefield 3 Ad Campaign on Facebook gets 440% ROI

by Marian Berghes
2 replies
Well this was interesting:
EA's Battlefield 3 ad campaign on Facebook shows 440 percent return on investment | Joystiq

Thoughts?
#440% #bf3 #campaign #facebook #roi
  • Profile picture of the author RicJed
    It's really difficult to determine an exact ROI on something like that. With a release with that much hype or all EA knows the driving force behind those sales could have come from anywhere. Still an interesting piece with all that said.
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  • Profile picture of the author The Real Deal
    Sandberg (Facebook COO - Note by TRD) didn't elaborate on how EA extrapolated that figure.
    Yea, wonder why? :rolleyes:

    An independent study performed on 60 different Facebook advertising campaigns showed that 70 percent of campaigns analyzed saw a 300 percent return on investment at minimum, according to Sandberg, while 49 percent of campaigns enjoyed 500 percent returns.
    Hmm, independent study? :rolleyes:

    I wonder if the release of this could have anything to do with the, (expected) 40% drop in the share price (not to mention their $157 million loss in the last quarter!) that Facebook have seen since the IPO?
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