Why Every Internet Marketer Should Be Under 25
Why Every Social Media Manager Should Be Under 25 - NextGen Journal - NextGen Journal
The thesis was that twenty-somethings are uniquely qualified to manage a company's social media marketing efforts because they "grew up using social media."
The article set off a firestorm of commentary. I think you will find there are hundreds of links to it.
This is an example of linkbait, an SEO concept we don't talk about that often here.
In this case, the ingredients for effective linkbait are:
1. Persona. The author is said to be a recent college graduate with a degree in English and Creative Writing. Her only work experience is with USA Today.
2. Youthful arrogance mated with incompetence. Here's a sample of her impenetrable prose:
The specificity of the ways in which the method should be used is usually beyond them, however. The typically tired commercial statements or aggressively slang-imitating phrases companies tend to use on their sites do not match the witty, honest, energetic atmosphere these social media outlets offer.
Huh?
3. Disrespect. Adopt a F-U stance and ignore every subsequent comment as if to reply would be beneath you.
...We spent our adolescence growing up with social media. We were around long enough to see how life worked without it but had it thrown upon us at an age where the ways to make the best/correct use of it came most naturally to us. No one else will ever be able to have as clear an understanding of these services, no matter how much they may think they do.
The article practically begs for a response of "Good luck getting a job, Missy, with that attitude." Even when you know it's linkbait, it's hard not to get a little riled up.
Nobody is going to remember this woman in 3 months, assuming it's an actual person and not an online persona. But the links will endure.
Writers: Learn to create this stuff and make some money.
fLufF
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- Tiff
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