"It's a problem of scale"

It's been a while since I've wrote a post, perhaps on this lazy sunday would be a good day.

Once you've made your first dollar (or first sale) online, you find that making money is pretty easy, actually. (At least, this was my experience)

Now, there is a difference between "making some money" and "making life changing amounts of money".

One is actually pretty easy, the other is a VASTLY different story.

The problem most people face deals with scale. Meaning, they can make a little bit of money but they can't scale it up and make a LOT more.

This has to do with an inability to automate effectively. (I'm not talking about bots that spam either, I'm talking about effective automation, involving outsourcing, software, and systems all working together, that doesn't violate TOS and makes people happy to be a part of it)

If you want to automate effectively, you need to consider these things.

1. Your business plan/model needs to be capable of supporting automation. Basically, it needs to be profitable enough to support investment into a system that runs it on autopilot.

Just a quick and dirty example - if your earnings are too low, say 5 bucks an hour or less, then you probably can't afford to automate it - you would need to increase the profit the system makes without increasing the time it takes to make that money.

Note that this is overly simplistic, as there are a LOT of variables involved. My point being that if business plan isn't profitable enough, you need to work on getting it more profitable. How you would do that is a HUGE topic, perhaps reserved for another day.


2. You need to have systems setup that are repeatable (same steps over and over again), dependable (the steps always give similar results), and effective (the results end with profit, saved time, etc.)

All three of these things are important. Each system in your business needs to be able to be repeated, and every repeat gives dependable and effective results.


For example - develop a system that almost always finds profitable niches before you even begin writing ebooks, setting up sites, or whatever it is you do. And no matter what, when you "run that system", it works.

Now, once you have these things, you can easily scale it.

Take my research example - once you have the 5 steps (or whatever) that always give you potentially profitable niche results, you record these steps as training material and hire someone to do the research for you.

You then work in the costs of research into your budget for your campaign.

(So, for example, say you hire a researcher at 4 dollars an hour on odesk. It takes them 15 minutes using your system to find a niche - that comes out to 1 dollar of expense in your budget. You would also have things like content creation, site set up, adverting and traffic, etc. etc.)

This is getting rather long, and I have a LOT more to share - if you guys are interested. If so, let me know and I'll keep on going. You can also ask questions and I'll help with some answers, if possible.

Rob