Marketing a Webinar Series
Forum newbie here, and looking forward to contributing to the community.
So here is the online marketing dilemma I have run into. I manage the marketing for a website called Healthcare Business Connect. It's a site for professionals who do business with the healthcare industry. We offer a rotating webinar series called Networking Works in Healthcare, which is designed to teach professionals a healthcare networking strategy to gain more referrals and develop partnerships. Its a 5 program series and we offer the option to attend individually or pay a discounted price for the entire series.
So far, we've had no luck in getting any registrations. When we have free webinars, we get some traction but no luck with the paid. So far we've been marketing the series through relevant linkedin groups, social media, and a little bit of email. The problem from an email perspective has been getting information from people to put them on lists (we could buy lists, but then we run into the spam issue). I've put out a promo code as well but to no avail.
I'm looking for some suggestions on a strategy to more successfully market these online. Any advice would be greatly appreciated!
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