Marketing a Webinar Series

2 replies
Hey Warriors,

Forum newbie here, and looking forward to contributing to the community.

So here is the online marketing dilemma I have run into. I manage the marketing for a website called Healthcare Business Connect. It's a site for professionals who do business with the healthcare industry. We offer a rotating webinar series called Networking Works in Healthcare, which is designed to teach professionals a healthcare networking strategy to gain more referrals and develop partnerships. Its a 5 program series and we offer the option to attend individually or pay a discounted price for the entire series.

So far, we've had no luck in getting any registrations. When we have free webinars, we get some traction but no luck with the paid. So far we've been marketing the series through relevant linkedin groups, social media, and a little bit of email. The problem from an email perspective has been getting information from people to put them on lists (we could buy lists, but then we run into the spam issue). I've put out a promo code as well but to no avail.

I'm looking for some suggestions on a strategy to more successfully market these online. Any advice would be greatly appreciated!
#marketing #series #webinar
  • Profile picture of the author intergen
    I have created a full content strategy around webinars - live and on-demand.

    The key to get to the paid ones included several strategies:

    1. Build a strong base first with free super high-value solid webinars. But you need to be sure you are using a webinar product that automagically captures their name & email addresses - I used GoToMeeting & GoToWebinar.

    2. The biggest and best strategy we used was to find a strong partner in the vertical that we were catering the webinars to. We had an extremely good presenter and we pitched her expertise and the value of the webianrs to a company that had been in the industry for 20+ years and had a list of over 500,000. Our own webinars never really took off to the extend theirs did. Every time we did a free joint venture webinar with them we had upwards of 1000 participants. We maxed out the webinar system. In exchange for the great free content and expert presenter at no cost we would ask for the list of those who attended. So we used their GoToWebinar set up and received the list. But this was after we had done about 5 of these webinars.

    3. We added all of the webinars to our website for on-demand viewing. They received thousands of views and we could have folks opt-in for others coming up. Now we had the list, the people who had seen the high value webinars can now be marketed to for a paid webinar. A much lower amount will attend but those that do love it.
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    • Profile picture of the author jsparky623
      Thanks for the great advice. Partnering with someone in our vertical is an avenue I've wanted to explore and will definitely be doing so sooner rather than later.
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