It's Crazy How Much You Get Out Of ~$7 Products Nowadays...

5 replies
There are so many WSOs out there in the $7-17 range where you get...
  • Sales copy
  • An autoresponder series
  • A lengthy eBook
  • "Thank you" and "affiliate" pages
  • Affiliate banners
  • A squeeze page
You get the idea: "done-for-you" products (yeah, yeah... even if they are PLR/MRR), a huge number of articles, an in-depth service, a perfected business model explained in tens of thousands of words, etc.

All for pennies on the dollar. Sometimes they're even cheaper... $4, maybe $5.

Sure if prices are raised with all of the competition out there the products won't sell as well. Many people are on tight budgets... especially for when it comes to info products.

If these massive products are so cheap, less-massive products... what should they be sold for? Consider a PLR pack consisting of 10 articles that regularly sells in the $7-10 range.

Does this mean as time goes on products will become cheaper? Will virtually all products eventually become free and the OTO will be the only way for people to make money?

What are your thoughts?
#crazy #nowadays #products
  • Profile picture of the author Thomas W
    Prices are based on supply and Demand. By the way I have seen $7 products about 6 years ago.

    I think it actually was called the $7 dollar script
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  • Profile picture of the author drmani
    Originally Posted by Ross Cohen View Post

    Does this mean as time goes on products will become cheaper? Will virtually all products eventually become free and the OTO will be the only way for people to make money?

    What are your thoughts?
    Seth Godin wrote about this many years ago, and "Free Prize Inside" is a nice
    book about it.

    WE ARE ALL RUNNING OUT OF TIME

    Two hundred years ago natural resources and raw materials were scarce. People needed land to grow food, metal to turn into pots, and silicates and other natural elements to make windows for houses. Tycoons who cornered the market in these and other resources made a fortune. By making a market in a scarce resource, you can make a profit.

    With the birth of the Industrial Revolution, and the growth of our consumer economy, the resource scarcity shifted from raw materials to finished goods. Factories were at capacity. The great industrialists, like Carnegie and Ford, earned their millions by providing what the economy demanded. Marketers could call the shots, because other options were scarce.

    Once factories caught up with demand, marketers developed brands that consumers would desire and pay a premium to own. People were willing to walk a mile for a Camel, and they'd rather fight than switch their brand of cigarette. When brands were new and impressive, owning the right brand was vital.

    But in today's free market there are plenty of factories, plenty of brands, and way too many choices. With just a little effort and a little savings we can get almost anything we want. You can find a TV set in every house in this country. People throw away their broken microwave ovens instead of having them repaired.

    This surplus situation, or abundance of goods, is especially clear when it comes to information and services. Making another copy of a software program or printing another CD costs almost nothing. Bookstores compete to offer 50,000, 100,000, or even 1 million different books -- each for less than $25. There's a huge surplus of intellectual property and services out there.

    Imagine a tropical island populated by people with simple needs and plenty of resources. You won't find a bustling economy there. That's because you need two things in order to have an economy: people who want things, and a scarcity of things they want. Without scarcity, there's no basis for an economy.

    When there's an abundance of any commodity, the value of that commodity plummets. If a commodity can be produced at will and costs little or nothing to create, it's not likely to be scarce, either. That's the situation with information and services today. They're abundant and cheap. Information on the Web, for example, is plentiful and free.
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  • Profile picture of the author hyonglin
    They are just trying to sell cheap and make up with more sales.
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  • Profile picture of the author Mike Hill
    It's all about the backend sales. The cheap cost front end with a ton of value has a broader reach to allow a lot more people to qualify (get in) at that price point. The backend is where the real money is made and that doesn't include the OTO, upsells, downsells or upgrades either. Most notable backends are:

    1) Done for you offers
    2) Monthly services
    3) Monthly memberships
    4) 1 on 1 coaching
    5) Other products (Natural progression)
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  • Profile picture of the author Mike Hill
    It's all about the backend sales. The cheap cost front end with a ton of value has a broader reach to allow a lot more people to qualify (get in) at that price point. The backend is where the real money is made and that doesn't include the OTO, upsells, downsells or upgrades either. Most notable backends are:

    1) Done for you offers
    2) Monthly services
    3) Monthly memberships
    4) 1 on 1 coaching
    5) Other products (Natural progression)


    EDIT: I see the forum is up to it's old tricks. Like, these 500 internal server errors are starting to happen quite frequently nowadays.
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