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Squeeze Page then Sales Page or Sales Page With Opt-In Pop-Over?

by pjs
3 replies
When selling an info product, I've always favored the pop-over on the sales page as opposed to the squeeze page with the sales page redirect..

Has anyone actually tested the results of either? (I admit, I haven't done proper testing here)

What are your preferences?
#optin #page #popover #sales #squeeze
  • Profile picture of the author Ron Douglas
    If your primary goal is to get sales, nothing beats sending people to the sales page.

    When you send visitors to the squeeze page first, you can expect to build your list faster, but a large percentage of your visitors won't see the sales page. Even if your squeeze page has a 60% conversion, 40% may never make it to see your offer.

    The other thing to consider is, your product adds credibility to the opt-in process. It's easier to give the impression that you're an expert if you actually have a product on the subject.

    Plus, by exposing people to your product, they're aware of your offer and have considered buying it. You can then make them an even better deal in your emails with some type of urgency - limited quantity, deadline for a sale, etc. This will get lots of people who were on the fence to "act now" or miss out.

    Right now I'm testing adding an option to the squeeze page which will let people click through to the sales page without having to opt-in. Sort of like "subscribe to get this free offer or click here to continue."
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    • Profile picture of the author Daniel Molano
      Originally Posted by Ron Douglas View Post

      If your primary goal is to get sales, nothing beats sending people to the sales page.

      When you send visitors to the squeeze page first, you can expect to build your list faster, but a large percentage of your visitors won't see the sales page. Even if your squeeze page has a 60% conversion, 40% may never make it to see your offer.

      The other thing to consider is, your product adds credibility to the opt-in process. It's easier to give the impression that you're an expert if you actually have a product on the subject.

      Plus, by exposing people to your product, they're aware of your offer and have considered buying it. You can then make them an even better deal in your emails with some type of urgency - limited quantity, deadline for a sale, etc. This will get lots of people who were on the fence to "act now" or miss out.

      Right now I'm testing adding an option to the squeeze page which will let people click through to the sales page without having to opt-in. Sort of like "subscribe to get this free offer or click here to continue."
      Try this, make it so that when they opt-in they are immediately re-directed to the sales page. Also, place a link below the opt-in form with something like "I Already Subscribed! No, Thanks!" that links to the sales page.

      And by the way, you can always give your affiliates the option of linking to the sales page or to the squeeze page, I know there are many link cloaking scripts that allow this (Like HopGuard).

      I might try dropping the whole squeeze page also and add an exit pop-up and a few opt-in forms in the sales letter for testing, but in the end a list is probably better for long term business building.
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      • Profile picture of the author pjs
        Yea, building the list is important but I always like to jump right into the "meat and potatoes" and try to capture their email as well with the pop-over. Though, those pop-overs are ignored more and more.. I might try the opt-in with the option to click through..

        Hey Ron, let me know how the testing goes..
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