Why Doesn't my Site do Better?
sydneypahire dot com
I hire out sound equipment. I'm #1 in Google for "PA Hire Sydney" which is the most popular term. The Google Keyword too say that terms gets 440 local searches per month.
I've put a ton of work into the site. It think it does all the right things:
-It's got a story
-It's customer focused
-It's got a good guarantee
-There's an offer & clear call to action
-It's benefit driven
-It's different to the competition
-It's got awesome testimonials (which I know from Analytics people are reading)
-The pricing is competitive
I get about 400 unique visitors each month. Of that about 200 are local & therefore potential customers. I get about 2 new customers a month so my conversion is around 1%.
It's OK. I have a fair bit of work but I just thought it should be more. Sydney is a city of 4 million people. It just doesn't seem like a lot.
They say that the #1 site in Google gets 40% of the traffic. For the search term "PA Hire Sydney" I get 20 clicks per month. Theoretically I should be getting 40% x 440 = 176.
Love to hear peoples thoughts.
Lee.
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