First up I'm not disputing the power of a good testimonial, I'm specifically talking about IM products here.
I just finished reading the sales copy for one of the big new IM launches but when I got to the testimonials I just had to laugh. They really mean nothing to me anymore, its such rubbish. They may as well just say
'Hi Guru, Im your friend and of course Im going to say this product rocks because you are going to put my URL on the bottom of this testimonial... Dave www.superprofitswithnowork.com'
Give us some testimonials from REAL people using your strategies with REAL niche affiliate websites. That would get me well on my way to forking out dollars for your product.
Am I being overly cynical here? Am I the only one that feels like the testimonials are losing any value in this niche?