Videos - autoplay or no autoplay? Test results...
From time to time, I've seen it debated here on the WF whether or not you should set videos on your sales page to "autoplay" when the visitor hits the page.
Well, I decided to do a little split test in a non-IM/non-webmaster niche.
I recently did an extensive A/B split test and here are my results. Version A and Version B were identical except that in version B, the video autoplayed.
Version A (no autoplay): 93 sales
Version B (autoplay): 100 sales
Pretty interesting, but I'm not saying here that you should always set your videos to autoplay. I'm not on all my sites. Rather, I'm saying that you should always split test! (Even though I'm the worst person about it!)
Hope this is useful to someone.
Keith
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