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03-13-2009, 09:28 AM
| #1 |
| Advanced Warrior War Room Member  Join Date: Nov 2008 Location: Jamaica
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|  No One Goes On The Internet To Be Sold To
Hey Warriors, I was just thinking to myself and decided to share my thoughts. Here is it **No One Goes On The Internet To Be Sold To** I think if you can understand that statement then your sales will sky rocket. Here is how: By providing valuable information for free. Let look at a scenario. If I had let say back pain and wanted to get rid of it. I would go on the internet and search for information on how to get rid of back pain. If I landed on a sale page with someone trying to sell me an ebook about getting rid of back pain then the first thing I would do is click the back button. However if I landed on an article that gives me the 101 about back pain and some tips I could use to get rid of my back pain then I would be a lot more interested in getting more information from that source and would eventually buy something from them if they were selling. So can you see the difference? The person who gave me the free info would get my $$$ The moral of this is: Provide Value And The $$$ Will Come! Have a Blessed Day Everyone |
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03-13-2009, 09:31 AM
| #2 |
| Gleb War Room Member  Join Date: Dec 2008 Location: Ottawa, Canada
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| Re: No One Goes On The Internet To Be Sold To
Hey, stop sharing the real secrets!  The more one-page salesletters and promo pitches are on internet - the easier is to make money for the wise ones Gleb |
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03-13-2009, 09:42 AM
| #3 |
| Battle Scarred Warrior War Room Member  Join Date: Feb 2009
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| Re: No One Goes On The Internet To Be Sold To
lol... yesacpow just revealed the biggest IM secret of all. This philosophy has earned me several million $. |
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03-13-2009, 10:29 AM
| #4 |
| Gleb War Room Member Join Date: Dec 2008 Location: Ottawa, Canada
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| Re: No One Goes On The Internet To Be Sold To
Not millions for me yet but it does keeps my site on the first page of Google above of about 55 millions of competitor's pages. Gleb |
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03-13-2009, 11:30 AM
| #5 |
| SEO Expert & Author War Room Member  Join Date: Feb 2007 Location: Vancouver, WA USA
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| Re: No One Goes On The Internet To Be Sold To
Agreed. David Meerman Scott wrote an excellent book "the new rules of marketing and PR" that makes this point quite clear. Becoming what he calls a "thought leader" and providing useful content is the key. Especially here in the U.S., short term thinking has ruled for too long. It's time to take a stand over time with your niche and be an expert, not a fly-by-nighter - that's my 2 cents on it, not Meerman Scott's. Interestingly, at least to me, I posted a thread yesterday on a similar topic about the possible inherent responsibilities that affiliate marketers should/could take on when promoting products they've never bought, never tried, in a field they're not an expert in. I got maybe 2 replies, but mostly heard the sound of crickets. I think that's telling. Why? Because WORK is a four letter word to many, and it takes work to be an expert, or even passably knowledgeable. But back to your point: being a thought leader and providing useful content does NOT mean one cannot sell, in fact, it's likely quite the opposite - but step one is the very real fact that no one goes to the internet looking for sales pitches.............. except me when I go out looking for dynamite sales copy to emulate!! ;-) Best, David Portney |
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03-13-2009, 11:45 AM
| #6 |
| Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too
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| Re: No One Goes On The Internet To Be Sold To
You're right... People don't go online thinking.. ahh.. I'm gonna look for one big pitch and sales fest and just sit there until I buy something.... BUT, and you are missing an extremely important clarification in your statements.. People DO come online in the millions, and more each and every day to BUY stuff, not to be sold TO but to sell themselves on making a purchase... to buy solutions, fixes and answers to their problems.... Acne suffering teens don't need free information on foods that can help to soften their skin, then need a solution to their ever increasing spotty face problems... People struggling with weight issues don't want a 96 page free report that tells them about recipes or the value of certain detox fads... they want a solution right now. Of course people don't come online to be sold to.. and there are times when moving the free line can prove to be a very lucrative practice, it is something I've done for years. But what you need to remember is the fact that some situations, some consumers (a lot of the time) just require a solution placed in their lap so they can buy it right away. I see your point, as I said above.. you are right in some circumstances.. but it's not as cut and dry like that, in my opinion... Peace Jay |
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Bare Murkage.........
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03-13-2009, 11:55 AM
| #7 |
| Unplugged War Room Member  Join Date: Jul 2008 Location: London, UK.
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| Re: No One Goes On The Internet To Be Sold To
Jay You make some great points! Millions of people come onto the net with the intention of buying - the trick for an Internet Marketer is to be the sales assistant. Frank |
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03-13-2009, 11:59 AM
| #8 |
| HyperActive Warrior  Join Date: Jan 2009 Location: South Florida
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| Re: No One Goes On The Internet To Be Sold To
The majority of people do not come online to be sold something and while your method can work, it takes wayyyy more effort than I'm willing to put in. I prefer to grab the minority that are sitting at their computer with credit card number in hand. A little SEO knowledge can make the lazy IM'r lots of cash. |
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03-13-2009, 12:30 PM
| #9 |
| Committed to Your Success  Join Date: Mar 2009
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| Re: No One Goes On The Internet To Be Sold To
Jay, awesome points. A lot of people come up with products that they believe provide "solutions" -- but that's how you can tell they've never actually had that problem. Do your research, get to know your market, see what's really out there -- and then give them what they're crying out for... not just what you think they need. It takes some research and digging, but in the end, you won't be "selling" anyone on anything. You'll provide them with a road map to the thing they were looking for all along. |
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The official account of the Internet Marketing Center. Stop by InternetMarketing.com to connect -- we'd love to meet you.
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03-13-2009, 12:36 PM
| #10 |
| Lee Dobbins War Room Member  Join Date: Jan 2006 Location: , , .
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| Re: No One Goes On The Internet To Be Sold To
Sure, no one comes on the internet to be sold to. But like the 3 posts above me have indicated, many do come here seeking a solution. For years I have made content sites that tried to provide helpful solution for these folks. Giving them free tips and being so nice that I figured they would like me so much they would buy stuff from me. I made money, but not as much as I think I could have made had I focused on leading them to the solution that they were seeking. In fact, I have recently tried just that - instead of merely writing informative and useful content I have been focusing more on preselling the solution my visitors are seeking (still in an informative and useful way, I might add) . It's proving to be much more profitable. But, I think it greatly depends on your long term goals and what you really want to do with your business. If you are trying to become an authority on your subject and have a ton of backend products waiting in the pipeline, then you might take a different tactic than if you simply want to be an affiliate selling many different products as a one-shot sale. Than again, I could be just rambling - just came back from having a root canal and am a little loopy on valium still Lee |
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03-13-2009, 12:48 PM
| #11 | |
| Advanced Warrior War Room Member  Join Date: Nov 2008
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| Re: No One Goes On The Internet To Be Sold To Quote:
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03-13-2009, 01:20 PM
| #12 | |
| Advanced Warrior War Room Member Join Date: Nov 2008 Location: Jamaica
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| Re: No One Goes On The Internet To Be Sold To
Your point is well taken Mr Jay. But still person need quality information before they go punching in their credit card numbers. Say you go on google looking for a cure to get rid of acne spots using your example. You searched and a minisite was the first result selling and ebook to cure acne. Would you just go and buy it same time? Or would you further research to see if the product can really deliver? That's how quality info would come in. I bet you though if you had landed on a page providing quality info on acne and giving you a review of quality products that can cure acne then that would more likely get you in a buying mood rather then when you landed directly on the minisite sales page. Correct me if I am Wrong Quote:
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03-13-2009, 02:30 PM
| #13 | |
| HyperActive Warrior War Room Member  Join Date: Jun 2008 Location: NYC - USA
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| Re: No One Goes On The Internet To Be Sold To Quote:
I had this exact scenario except I wasn;t looking for a cure for back pain, but some other ailment. I went searching for a solution, found a salesletter for an e-book. I liked what it promised and I bought it. I didn't click the back button at all. And about the part of of eventually buying something... If the article cured my back pain, I wouldn't have the problem anymore and would not be searching for a solution so I would most likely end up buying nothing because I already have the solution, my problem was solved so I am no longer searching for the information on how to solve the problem. With my way of thinking...the type of customer you want to look for is me...someone who is a buyer. Someone who takes out their credit card and purchases, not someone who is so taken aback that someone would actually ask for payment for a solution. With the way you are proposing, you solve problems, give a boatload of content and hope and pray that the prospect will eventually like you enough to finally take out their credit card and purchase something. Why waste your time giving a bunch of great content to people who will never buy but are looking for free content only? | |
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03-13-2009, 03:26 PM
| #14 | |
| Advanced Warrior War Room Member Join Date: Nov 2008 Location: Jamaica
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| Re: No One Goes On The Internet To Be Sold To
Your point well taken. Quote:
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03-13-2009, 03:31 PM
| #15 | |
| Active Warrior War Room Member  Join Date: Feb 2009 Location: Wilmington, NC
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| Re: No One Goes On The Internet To Be Sold To Quote:
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03-13-2009, 04:11 PM
| #16 |
| Mr. Cueball War Room Member  Join Date: Sep 2006 Location: , , .
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| Re: No One Goes On The Internet To Be Sold To
I don't watch television to be sold nor read magazines, listen to radio or drive my car but is seems to happen. It works regardless. If I have major back pain than I would be ready to take care of it right now even if it meant purchasing a book. |
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03-13-2009, 04:53 PM
| #17 |
| Software Developer War Room Member  Join Date: Feb 2007 Location: Ohio , USA.
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| Re: No One Goes On The Internet To Be Sold To
This may be crude, but it is true: When I have serious back pain, I'd give my left nutt to get rid of it!! |
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-Jason
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03-13-2009, 04:56 PM
| #18 | |
| Mr. Cueball War Room Member Join Date: Sep 2006 Location: , , .
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| Re: No One Goes On The Internet To Be Sold To Quote:
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03-13-2009, 07:24 PM
| #19 |
| HyperActive Warrior War Room Member Join Date: Jun 2008 Location: NYC - USA
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| Re: No One Goes On The Internet To Be Sold To
I think people in the "how to make money online" field forget that many people come online specifically to buy things. Remember that most people spend time online on other websites, not your own. Some of these other most popular ones are sites like amazon, ebay, buy.com and other places where buyers come to spend money or research which item they will spend money on. |
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03-13-2009, 07:55 PM
| #20 | |
| I'm slightly deranged War Room Member  Join Date: Dec 2007 Location: Where it's all bigger ;)
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| Re: No One Goes On The Internet To Be Sold To Quote:
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03-13-2009, 08:02 PM
| #21 |
| Active Warrior  | Re: No One Goes On The Internet To Be Sold To
I think a well written landing page that tells the customer how your going to solve his back pain is just as affective. If you have testimonials and you tease them with information and tell them how much better they will feel then he will want your cure. Now you can certainly write articles that you give information but they all lead to your sales page if you want to make money online. |
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03-13-2009, 08:23 PM
| #22 |
| HyperActive Warrior War Room Member Join Date: Jul 2008 Location: , , USA.
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| Re: No One Goes On The Internet To Be Sold To
It sounds like we are talking about the different between the hard sell versus the slow play. Here, the hard sell would be pushing the product up front early and often and the slow play would be to offer free content, build the relationship and then promote your products. It is my understanding that the really big marketers will do the hard sell because their lists are so big, they can afford to turn off some people and it doesn't matter. Kind of a churn and burn philosophy. However, I have heard of other marketers who do very well with smaller lists with the slow play who are able to make a lot of recurring sales b/c of a greater trust with the customer. Plus, most customers don't normally buy right away. The slow play helps at gradually convincing customers to purchase from you. The only problem I see with the slow play is that you delay getting sales from those who are chomping at the bit to buy straight-away and it does take some extra time before you push your product. For example, promoting a product every 3rd email as opposed to pushing something every email like in the hard sell. You could lose customers along the way when distractions or other events intercede. I find this area one of the most interesting of IM. As a casual viewer, I get turned off by the immediate sales push, but I also follow IM so my antennae is a little higher than most regular people. I do suspect more and more people will gravitate towards this line of thinking in the near future. However, I do believe in the philosophy of "Always Be Closing" or asking for the sale. It seems it would be in error not to ask for a sale in some way from the beginning. By pushing back asking for the sale, you also risk the customer will ignore your follow-up emails and never even see the later sale. For example, I have a dozen of opt in emails that I never look at or move to my spam folder. It seems there should be some type of good compromise here where you can still ask for the sale, but make it a minor part of the success confirmation page or sale a very low dollar item so that you can better gauge your potential buying audience. Best, JDSalinger |
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03-13-2009, 08:41 PM
| #23 |
| Graphic designer warrior War Room Member  Join Date: Jan 2009 Location: Australia
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| Re: No One Goes On The Internet To Be Sold To
I guess its two school of thought. You can either provide quality information... and I do stress Quality! Then hope that the viewer will appreciate this and in turn you will ear their trust. This is the crucial step before you can make a sale. Once someone has invested a level of trust in you, there is a high chance that they will buy things you suggest, whether it is your product or affiliate... On the other hand, a GOOD solid cold sale, can be just as effective. With regards to the back ache scenario, I realize most people would just want to get rid of the pain and be more willing to simply pay for a good solution right of the bat. However, you can still work this... For example, you could offer immediate solutions for the pain.. suggest thing they can do right now, at home, to alleviate the pain (back ache is not my field, so i wouldnt know, but Im sure there's solid home remedies that are available and a visitor would welcome the suggestion). From this point onward, you'd earn their trust, and you could suggest more long term solutions at a cost... just my opinion |
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03-13-2009, 08:52 PM
| #24 |
| Active Warrior Join Date: Mar 2009
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| Re: No One Goes On The Internet To Be Sold To
This is a very sound strategy. Another means to gain the interest of your readers is to teach them something they did not know previously. This will give you credibility in their eyes and place you in the position of being an expert.
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03-13-2009, 09:02 PM
| #25 | |
| Advanced Warrior War Room Member Join Date: Nov 2008 Location: Jamaica
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| Re: No One Goes On The Internet To Be Sold To
I totally understand your points. I didn't even think about the back ache scenario i just pull it off the top of my head lol. But the point that I want to stress would be the QUALITY of the content proir to the sales copy. This could be in the form of a review page or a standard presell. Quote:
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03-13-2009, 11:04 PM
| #26 |
| Senior Warrior Member War Room Member Join Date: Apr 2007 Location: , , .
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| Re: No One Goes On The Internet To Be Sold To
I disagree with the op Saying: The moral of this is: Provide Value And The $$$ Will Come! is much like saying: eyeballs = profit In other words, it is a well-meaning idea, disguised as a truism. The way to more sales is not to stop selling (or delay it). It is quite possible to have zillions of eyeballs and have it equal no profits. It is also quite possible to provide endless truckloads of value, and have no profits result. Imo, the profit motive is perfectly understood by the seller as well as the buyer. The arrangement works just as well online as it does at the supermarket. It's called capitalism -- and it's not a dirty word. Even for the consumer/buyer. Perhaps the only reason you call it the free line is, you're afraid to call it the PAY line? No matter how or where you move the line to, isn't it also, by definition, the PAY line? -- TW |
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