Squeeze Page Advice!

that was a very nice squeeze page I think.
Test it with more traffic. that was nicely designed, especially the video thumbnail. =)

Wow thanks for the input guys! What are some examples of the traffic sellers you speak of? I get a decent enough commission that I am to try new things and possibly pay affiliates.

Thanks again!
Brad

The video is fine. I would include a headline above the video to keep people interested in what your video and offer is all about. Make the video more compelling too... since you're asking for more than a name and email address.

For a squeeze page you need everything above the fold. You're losing sooooo many optins by having the form below the fold where your visitor can't see it. See the links below to see what I mean.

Your video is excellent, leave that as-is but you have a lot more that needs changing if you want to improve your conversions

I'm still testing the links below as you should be, test, test, test

This one doesn't have a video, however, I could if I wanted to replace the the picture with a video

UTSQ1 | Profit Secrets Unleashed

Video squeeze page, very simple, a headine, a video and an optinbox

psusq | Profit Secrets Unleashed

One more thing, are you sending these leads directly to the mortgage company or are you building a list yourself. If you're just building a list for the mortgage provider you may want to look at changing your strategy.

Do a bit of research into Pre POP, this way you can build a list and re-market to them whilst getting paid for the lead at the same time, just a thought!

Yeah I get paid for the information on my squeeze page.

Thanks
Brad

Yeah, that is not too good. For every 100 people that visit your opt in page, you should get at least 5-15 opt ins. If not, then you need to test different headlines and see which one does the better job.

It is all about testing, testing, and testing till you see great opt in conversions.

I like it. Now you have to simply focus on driving traffic to it to test out the conversion and such. Great job by taking action

The squeeze page is pretty bad, but hey, I've seen worse. You should give yourself credit though for getting a real client, creating a campaign, buying ads, getting conversions, and asking for help. That's far more than most people reading this do, and the truth is, it's the way I've made a lot of my money over the years. Kind of like affiliate marketing, but without the hassle of a CPA or affiliate network. Direct clients can make you a lot of cash!

I would probably start split-testing different elements, like add a headline based on one of the benefits in the video (Money in 48 hours; If you have equity, we'll get you cash; Bad-credit Refi; that sort of thing). Test them all and more.

I'd also reformat the form and as suggested above, include some graphics, change (or delete) the video, use a different layout, move stuff above the fold, etc. If you just keep adding split-test elements to the mix, you'll quickly see what works and what doesn't. I bet you could easily double the conversion with a little effort.

FB may be a great place to advertise, I'm not really sure for that market. However, a 1% conversion can work based on the CPC and per-lead payout. There's a lot of geo-targeted Canada traffic available if you look around. As you improve your conversion with tweaks, you'll want to tap into that.

Good start.

Jonathan

its certainly a start but i would def change a few things

1. include a good headline with some power words
2. include your opt in box above the fold
3. include bullet points
4.include a better looking web form
5. make the video box smaller

these are things which i would straight away but as you make changes make sure you split test to see changes have a positive impact

paul

Just get a powerful headline right above the video to help it with better conversion...

Wow Shaun, really great answer, an eye opener for a lot of people here,

Shaun pretty much said the important stuff but I would also bring the optin form at the same level as the video to the right of the video and widen the page. Also you need a more eye catching optin with a bright orange "belcher" button (proven to help conversions). You are asking for too much info in the optin but if it's a CPA offer where you get paid for info there's not much you can do then. I would add some good sales copy that highlights what's in the video (after you change it a bit) for people that like to skim information. (give them a reason to optin without watching the video.

In the video, point out their pain, tell them why your the best at relieving that pain, then offer them a way to get relief.

Good stuff guys, was also searching for info like this.

Maybe make the video autoplay, so your visitors won't have to click the play button in order to watch the video.

Also, I would make the signup form visible right away without having to scroll down.

Brilliant advice already, but here's my thoughts.

You need to have a headline, and I would shrink the video so that you get the opt-in form to the right of the video. Perhaps using autoplay would help?

The biggest thing that would prevent me giving you my details would be that I don't know who you are, and what company you represent? Does the company who you're generating leads for allow you to use their logo?

Also are you sure that facebook is the right traffic source? Could you buy some banner advertising at popular canadian financial sites?

Lots of things here for you to test, so good luck.

See Shaun OReilly comment above. Further notes from a squeeze expert

I would never input my information into that page because it has to do with financing and is not secure, further, it does not have a professional look in terms of the form itself.

I would also host the video on Amazon's cloud, it will cost but it beats having people redirected to Utube because they clicked the video frame.

Not to be harsh on you, I just want you to save money because Facebook ads are ridiculously expensive. Get a headline.

Remember when asking for the information that you are you need trust. In order to establish that I would follow my above tips and Shaun's.

-Jason

A theme plays a big role in converting your traffic to real customers... Modify the presentation of your page & you can real do wonders via your page... It has a nice look at the moment & can be little bit modified in terms of layout of the video & optin...

This will really bring new results, that's for sure ...

Wow thanks everyone for the support! This is a real eye opener.

Right now I'm using infusionsoft and its basic sign up form tool for the squeeze page. I'm thinking the best option maybe to have a better one designed (So far I have been quoted a crazy amount of money to have a video squeeze page done).

So I have made a few changes.
-Added a headline (this will be split tested)
-I moved the form above the bullet points
-I removed the tweet button.
You can see it here at private.canada-mortgage-centre.ca

I have been using FB ads because I have contracts with specific areas in Canada and am working to expand to more so I need my traffic to come from specific areas until I have clients across the country.

I would be willing to pay someone a fair amount to have a professional squeeze page built if any one is interested.

Right now I currently can't use auto play or host outside of youtube because its not a function with infusionsofts web form builder. (I can have a full squeeze page built and hosted else where and integrate the form into infusionsoft though).

Thanks Again,
Brad

The big thing I would fix is the optin is bellow the fold.