IMPORTANT Internet Marketing Lesson from my NEW Barber :)

For over 9 years I have getting my haircut at the same local barber shop until recently one of my friends insisted that I try this new guy everyone is raving about.

As a creature of habit I was a bit reluctant but anyway went down next time I needed a trim.

As soon as I arrived I noticed a huge difference, this new barber personally greeted me in a way that my usual guy would not.
He was so incredibly friendly, not only that his team really took care of me, were attentive and got me a drink while I waited.

When it was my turn to get my cut the guy was amazing. Two gowns that fitted snug (normally I was used to a single loose fitting thing) made sure I did not get any hair on my clothing or down my back (hate that), plus he was a great conversationalist.

He finished by fading my hair line and giving me a quick spray of some after shave.

I came out of his shop looking and feeling great

SO WHAT?
Anyhoo you are probably wondering what any of this has to with internet marketing right?

After my visit to my now new barber I sat and thought what is it about this new guy that I like so much that means I am definitely going to go back there.

I mean my haircut was pretty much the same as my old barber and yet I was compelled to return to this new guy.

So this is what I concluded ....

THE TWO THINGS I LEARNED FROM MY BARBER

1) THE EXPERIENCE - What seperates my new barber from the old one is the experience. I seriously enjoyed going to his shop (not just because it is new) but because of all the care and attention paid to me. These guys really took care of me so much that I love going there enough to want to go back.

This is a great priniciple that can be applied to our internet marketing businesses. Are we giving our customers a great experience, are they enjoying the journey through our sites and offers so much that coming back again is a no brainer?

2) VALUE - There is no doubt in my mind that my new barber added incredible value to his offer. Detail such as the two gowns as opposed to one, the after shave, getting me a drink, engaging conversation all added value.

Remember I have already said that my haircut was not that much different to the first guy. However by including all these extra bits in his service my new barber is outperforming his competition.

Lesson here I guess is that small added details can seperate you from the competition. Anything you can do to add value to your products or service can mean a lot to your customers.

A bit of a long story ... but I hope you get the points I share

Play nice

BERNARD