#1 Reason Why People Don't Make Money With Internet Marketing

12 years ago

Thank u..
I just learned something

Originally Posted by MikeMarin

For the longest time I struggled to make money online.

I bought course after course. Spent hours learning about seo, ppc, copywriting, marketing, offline consulting, blogging.

I was obsessive...

I feel in love with Internet Marketing... the dream of "internet marketing lifestyle".

You know...the idea of being free, not having a boss, waking up whenever I wanted, making tons of money.

After two years I could talk the talk. Perhaps you can the same. I knew all the lingo, all the gurus, I could talk about seo, ppc, the works.

I took action too, taught my self how to build website, how to write copy, create products, how to use aweber, etc. However the money I made with minimal. Actually it was pathetic compared to the amount of hours I was putting in.

Fast forward to today, things are quite different. I now make a full time living online and I realize the big mistake I made. It was a mistake that I had made since the moment I started leaning about this internet marketing stuff in 2007.

I fell in love with the wrong thing.

Let me explain.

It is something Jay Abraham said "most entrepreneurs fall in love with the wrong thing. They fall in love with their products and their business when they should be falling in love with their clients and customers."

When I shifted my focus off of IM and onto my clients and customers. Shifted my focus from learning about IM techniques to learning about the clients and customers I wanted to help.

My success skyrocketed.

Being around IM for 6 years now and working with some very successful people, this really is the SECRET to making money online.

It may sound to simple, but it's true.

Thanks

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Randall Magwood

12 years ago

I think the use of only ONE marketing strategy in your business is a primary reason that alot of new beginners fail. They may get a couple sales here and there, but in the long run, this isn't the proper way to run a business.

The people who never make money online are the people who give up instantly after they spent $2,000 on a PPC campaign, that didnt get them any sales from their $300 product. Lol... this is laughable to me.

[ 1 ] Thanks

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fnoperi1

12 years ago

I was thinking about the same thing, I'm still struggling, but I 'm learning how can I serve people, help their problems. I just got done with finishing writing my losing weight ebook that took me a week, and want to give away for free, when people opt in to my landing page.

Thanks

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Dann Vicker

12 years ago

That explains it. The real profit is made from identifying the target 2% that will buy into your premium coaching products and services. It's easier to build a relationship with 10 persons and sell 4 $1000 products than to sell 1000 $4 products.

Intriguing but true.

[ 3 ] Thanks
2 replies

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bless 12 years ago

For me it's been a BIG relief to ditch every other effort online, apart from driving traffic to my squeeze page for a residual income program.

I have wasted YEARS thanks to information overload, but that time is now over.

Building my list is the focus and the auto responder will take over from there...
- Thanks
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MikeMarin

12 years ago

Originally Posted by Dann Vicker

That explains it. The real profit is made from identifying the target 2% that will buy into your premium coaching products and services. It's easier to build a relationship with 10 persons and sell 4 $1000 products than to sell 1000 $4 products.

Intriguing but true.

Or it's easier to just sell junk products...like PLR...which add zero value to the world.

Which is also why it only sells for $4.

I'll quote what the greatest entrepreneur of our time said...

"Do you want to spend the rest of your lifetime or career merely selling stuff or would you rather spend every second, of every hour, of every day of the rest of your lives transforming lives and futures? - Steve Jobs"

[ 1 ] Thanks

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Daddy2

12 years ago

nice post...

...thanks...

Thanks

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Chris Cole

12 years ago

Originally Posted by MikeMarin

For the longest time I struggled to make money online.

I bought course after course. Spent hours learning about seo, ppc, copywriting, marketing, offline consulting, blogging.

I was obsessive...

This is the main point for me here. We all suffer from this and I am equally guilty of this. Spending way too much time learning and feeling that I need to know just a little more before I take action...

Thanks

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JayParker

12 years ago

I do agree with the OP, most of your income would come from understanding your customers and giving them what they want, Internet Marketing is just a means to an end, which is to generate satisfied customers that buys products a good price.

Thanks

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SeoDemon

12 years ago

very useful information here, we all did that same mistake

Thanks

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lollobrigida

12 years ago

I think there's people constantly considering new stuff and learning about new things... but they never feel confident enough to take action...so they jump to the next "learning curve".
And there's people who jump on stuff, taking action right away... without ever learning enough about it to make it work...so they jump to the next thing.

I believe one has to find a healthy mixture out of both approaches... stop the constant jumping

...and focus on bringing value to customers...

[ 1 ] Thanks
1 reply

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theory expert

Banned 12 years ago

Originally Posted by lollobrigida

I think there's people constantly considering new stuff and learning about new things... but they never feel confident enough to take action...so they jump to the next "learning curve".
And there's people who jump on stuff, taking action right away... without ever learning enough about it to make it work...so they jump to the next thing.

I believe one has to find a healthy mixture out of both approaches... stop the constant jumping

...and focus on bringing value to customers...

You hit the nail on the head.

Thanks

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keebeng90

12 years ago

Thanks for the sharing. =)

Thanks

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Tonylee93

12 years ago

Thats true, I must start focusing on the clients and the customers that will be buying from me! I think thats an important part that most people forget about, and I think that I learned from this little thread! Thank you!

Thanks

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Anthony W

12 years ago

Agreed. Most people are focused on making money instead of delivering real value.

Thanks
1 reply

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keebeng90 12 years ago

Originally Posted by Tony W

Agreed. Most people are focused on making money instead of delivering real value.

Agreed! Teach and you shall receive. I always believe that that should be the spirit of all marketers.
- Thanks
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bluedevil

12 years ago

Reading and learning are safe activities. Putting your money, reputation and work on the line are risks most people are not comfortable with.

Thanks

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think more

12 years ago

Thanks for the useful information

Thanks

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wordpressmania

12 years ago

Just fall in love with this quote......

It is something Jay Abraham said "most entrepreneurs fall in love with the wrong thing. They fall in love with their products and their business when they should be falling in love with their clients and customers.”

Thanks Man for sharing it

Thanks

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jendg

12 years ago

good info...most of us are probably doing more learning than taking action

Thanks

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Jen

www.jendg.com

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TomerN

12 years ago

I don't necessarily disagree with you but it depends on the model you are using. If you have clients than obviously thinking of your clients first is key. If you produce products and engage in list building it's also important to keep your customer in mind. But not every IM business model revolves around the client first. If it's a performance PPC affiliate marketing campaign than you still need to think about your customer but they're hardly your main focus.

Just my $0.02...

Thanks

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jborjaperez

12 years ago

Hey Mike,

I've been grasping this as well! As long as you get something into the consumer's hands, and take care of them, Profits will take care of themselves. (Working hard everyday as well)

Thanks for bringing up this idea.

-Jared

Thanks

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Teapen

12 years ago

Interesting perspective, I will take this with me as I journey on in my pursuit for an online career.

Thanks

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clever7

12 years ago

I agree that this is the first reason why most people fail. They don’t care about helping their customers, only about making money somehow.

However, the second reason why most people fail is the fact that they don’t know how to promote their products and beat the competition.

Everything you learned in the beginning helped you achieve the perfect result. If you didn't know how to market your products, you wouldn’t be able to sell anything, even if you would really solve all the problems of the world.

Thanks

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Justin Spencer

12 years ago

Hey there,

Nice post.

To go a bit deeper with it.

Sometimes, it resonates with more peeps if you alter the language of delivery.

The focus (or, focal point) is, 'on the clients', but the real focus should be on
understanding them as if you were the customer, as if you could state their problems without critically thinking about it.

As if your obsession to empathize and understand them knew no bounds.

When you have a precise point of focus on their language, slang, terminology, outlooks, psychology and a strategy to facilitate this evidence retrieval, then you invariably lower your chances of failure 10 fold.

It is hard to stay broke, when you understand a popular problem as if you had engineered it yourself for experimentation. Because solutions are even more conspicuous to customer.

-Justin

Thanks

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marcuslim

12 years ago

Eben Pagan always says to think of niches as needs, and products as solutions to those needs. Sell them the benefit not the feature.

Thanks
1 reply

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Marcus Lim
Silver Bullet Publishing

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ReveryMarketing 12 years ago

Originally Posted by marcuslim

Eben Pagan always says to think of niches as needs, and products as solutions to those needs. Sell them the benefit not the feature.

Eban Page is the man! The dude is focused...
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owenlee

12 years ago

One of the mistakes I made too...haha

Now focusing on how to help others people..is much more relax

Thanks

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abinjoy

Banned 12 years ago

[DELETED]

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Gary336 12 years ago

I must confess that I fell victim to the mentality of sales over value after buying some crappy IM products in my early days. I now recognise that providing more value than the customer expects to receive is the first step to a profitable business.
- Thanks
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wonderfullife

12 years ago

Thanks for sharing your experience for online business. Clients are important for our business. We need to make our products better to meet the clients' demands. We need to pay attention to what they need.

Thanks

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harvey9942

12 years ago

true words..
It's all about your customers. Treat your website like a normal store and you will earn a great income soon enough..

Thanks

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Super Money Maker

12 years ago

For me the No.1 reason of failure is not taking action if you keep buy product after product without applying them then I assume you won't make a dime.

Thanks

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Susan A

12 years ago

Bringing value to the world may be hard for IM beginner. I hope they can learn as fast as they can about how IM works. And then finally, they will give real value to the world.

Thanks

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Time to get up and move

12 years ago

It was the same with me if i Just had a $1 for every EBook or program on my hard drive WOW , But like someone said recently in the WAR ROOM , If you have 3 EBOOKS or IM money making programs you most likely have enough to take action.STOP BUYING and take action , Great POST learn your customer needs

Thanks

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YasirYar

12 years ago

Hey Mike,

I agree with you! This industry should be 'customer-centric' and not 'revenue-centric' so to speak.

Because customers are our lifeblood, we must at all times endeavor to keep them happy and satisfied so we keep their business, otherwise they will go out and shift to a competitor site or vendor. Customer satisfaction should always be guaranteed at all times.

Originally Posted by MikeMarin

For the longest time I struggled to make money online.

I bought course after course. Spent hours learning about seo, ppc, copywriting, marketing, offline consulting, blogging.

I was obsessive...

I feel in love with Internet Marketing... the dream of "internet marketing lifestyle".

You know...the idea of being free, not having a boss, waking up whenever I wanted, making tons of money.

After two years I could talk the talk. Perhaps you can the same. I knew all the lingo, all the gurus, I could talk about seo, ppc, the works.

I took action too, taught my self how to build website, how to write copy, create products, how to use aweber, etc. However the money I made with minimal. Actually it was pathetic compared to the amount of hours I was putting in.

Fast forward to today, things are quite different. I now make a full time living online and I realize the big mistake I made. It was a mistake that I had made since the moment I started leaning about this internet marketing stuff in 2007.

I fell in love with the wrong thing.

Let me explain.

It is something Jay Abraham said "most entrepreneurs fall in love with the wrong thing. They fall in love with their products and their business when they should be falling in love with their clients and customers.”

When I shifted my focus off of IM and onto my clients and customers. Shifted my focus from learning about IM techniques to learning about the clients and customers I wanted to help.

My success skyrocketed.

Being around IM for 6 years now and working with some very successful people, this really is the SECRET to making money online.

It may sound to simple, but it's true.

Thanks

Signature

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magiclouie

12 years ago

Mate, you are pretty spot-on with what you have written here. You hit the nail on the head buddy.

Now, we should be very careful to whom or to what we should be fall in-love with.

Lastly, your signatures caught my attention.

[ 1 ] Thanks

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pinakin

12 years ago

Treat your client like a king and he will give you his treasure

Pinakin

Thanks

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#1 Reason Why People Don't Make Money With Internet Marketing

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