Don't know how to get visitors to my new website

Thanks for the reply Azlan, I'm actually making a Facebook fan page now, 1 question how would I know if I'm adding people from a specific areas say like in London? rather than adding friends from US or some other region?

As you are targeting a very localized part of London as opposed to a global audience then you should be looking at local advertising.

1. Local mailshots
2. Speak with local driving schools and see if they would be interested in promoting your website with flyers etc..
3. Advertising on lamp posts, telephone boxes etc..
4. Advertise in local shops and supermarkets in the classifieds
5. Look at the classifieds in the free local papers

Hmmm I've never actually heard of that, I'm still quite new to all this stuff. I will look into it thanks

Think like a fish.

Where would you go if you wanted a driving lesson? Hmmmmmm?

Nice one, thanks

Excellent I will have to review the key words I have used. and change them appropriately.

Thanks, yes I think a blog is a great idea, I can add additional information that pupils will find beneficial, its not just for me to make a living through driving lessons. I want to teach my pupils the value of driving and make sure when they pass their test and leave me to drive independently, they will be able to drive in confidence and above all drive safely by themselves.
It takes a lot of time to nurture my students to drive well, I feel responsible for them, I want to know they will be able to drive safely by them selves and keep safe. Excellent idea about the blog, will need to add that! Thanks

@Karen Connell
Yeap I am in the process of adding the Google places thing. Its the map right? I'm having to wait for the post card to come through my door so I can activate the account. Excellent suggestion though, thank you.

@keebeng90 Thanks I will also look into that, money is a bit of an issue still, so any other free suggestions for gaining targeted traffic will be very welcome.

@IPexpress yes thanks for the suggestion I will add some longtail key words in my site and see how it goes

@Didoz Umm I don't really want to clutter the site up with ad-sense, I need the site to be as simple and as easy to use for my future students/ current students. Maybe do a blog like wordpressmania suggested and ad the Adwords there?

Thank you all for the great suggestions and advice. there's still lots to take in, hopefully it will all sink into my brain lol. any more ideas are greatly appreciated.

^ That's the one!

Many things you can do. Certainly mix the offline and the online by joining every or the main or as many as you can afford local business chamber (here in the U.S. called Chambers of Commerce). Facebook ads would be great, but if money's an issue, go with Twitter.
1) Sign up for Twitter - as yourSELF, not as your company.
2) User your own photo, and put your title (CEO or whatever of Automatic etc) in your bio. Put a link to your site in your bio - there's a place when you're editing your Twitter bio to put a link.
3) Check out this article to help you connect with local people. How to Use Twitter for Local Business
4) Find and Follow as many local news and media outlet people - reporters, etc. - as you can. You'll be amazed at the personal connections you can make, some of which can get you local press as they get to know you as an expert businessman. They may even turn to you for quotes about things - like "traffic during the Olympics"!
5) DON'T just tweet about driving. DO tweet a link to your 10 tips giveaway that Steve Crooks smartly suggested, and other driving-related stuff, but LESS frequently than you tweet personal stuff that interests you (Olympics, anyone? Have fun. Shouldn't there be an Olympic DRIVING sport? Even bumper-cars? That can be a tweet.)
6) But your tweets will fall on deaf ears unless you have Followers. Best way to get them? Follow people yourself. Many will follow you back. Then actually engage with them. (and see #3).
7) Use that passion about teaching people you conveyed in your posts. (Maybe even in your Twitter bio, a la "CEO passionate about teaching (kids?) long-lasting safe-driving habits!"
8) Start and hold a regularly-scheduled "tweet-chat" - I'd suggest something automobile related, but more sexy than driving school - like Le Mans racing or something. A tweet-chat is just a schedule time during which people of like-mind tweet using a hashtag (#), like #LeMans and share their ideas or opinions on a topic within the topic, like "who's your favorite LeMans driver of all time?" (I don't know anything about LeMans, just using that as an example.) There are tweet-chats about EVERYthing - and repeat steps 3 and 4 for the topic rather than the locale.

With a bit of effort put into Finding and Following people, then the "effort" of actually having conversations, you'll find a lot of visitors coming to your site from Twitter! Good luck!

Hi the minimum driving age in the UK is 17.