Designing A Website For a Client That Doesn't Know What They Want

13 replies
Im generally not in the business of building websites other then my own, but we ended up with a client that needs a website. Now this guy is clueless.... he just wants a website that is going to make him money.. thats all he's said.

Does anybody have any tips for dealing with these? I was thinking of showing him a wide array of different site designs and colors. Does anyone know where I could find a such in one place?
#client #designing #website
  • Profile picture of the author Gambino
    I'd tell him that the functionality and purpose of the site are his responsibility, you're just creating it.
    {{ DiscussionBoard.errors[6744474].message }}
  • Profile picture of the author hydride
    Originally Posted by anonymous99 View Post

    Im generally not in the business of building websites other then my own, but we ended up with a client that needs a website. Now this guy is clueless.... he just wants a website that is going to make him money.. thats all he's said.

    Does anybody have any tips for dealing with these? I was thinking of showing him a wide array of different site designs and colors. Does anyone know where I could find a such in one place?
    Drop him? He's not worth it, plus, it seems it's going to be a hassle for you. Point him to another vendor...warrior forum seems to have a lot. :p

    *wispering* Or send him over to me.

    Either way, if you're a bit frustrated at him, then I really suggest you stop because stress isn't worth it in this area, especially not you.
    {{ DiscussionBoard.errors[6744494].message }}
    • Profile picture of the author Joe Mobley
      You might want to buy him a site that is already making money. Have a look at this website investment project.

      Website Investment Project | The Online Income Lab Blog

      Trent talks about:

      What he bought.
      What he paid.
      A look at the traffic and revenue.
      How he boosted Adsense Income 35% in One Day.

      This is a good read.

      A couple of things to look out for. Make sure you get paid!

      "Some of the best financial decisions you will ever make are opportunities you walk away from."

      If he decides to buy a site, have him pay for it.

      You can make additional income by hosting, maintaining and growing the site's revenues.

      Good luck.

      Joe Mobley
      Signature

      .

      Follow Me on Twitter: @daVinciJoe
      {{ DiscussionBoard.errors[6744557].message }}
  • Profile picture of the author Arief Ramadhan
    Just tell him to give more details about the website and say you can't start to work with him if there is no information. You only responsible to create the website that they want or maybe you can charge more for consultation.

    I also have a client that clueless like him and just ended up with say sorry to him, I can't work with guy like this. Just suggest him to another vendor if you can't handle this guy, it's saving your time and you can deal with another clients.
    {{ DiscussionBoard.errors[6744500].message }}
  • Profile picture of the author apexlm
    Maybe come up with a questionaire for these kind of clients. Go down the list with various questions that lead you to what he wants. Does he have a business that you are building the site for or is this website going to be the start of his business? Some more details on this clueless client might help us answer better.
    Signature
    {{ DiscussionBoard.errors[6744558].message }}
    • Profile picture of the author Kay King
      You can't guarantee any site will make him money and need to be upfront about that. What you can provide is a site well designed and structured that will optimize his chances for success with the site.

      As for design - why not ask him to look at other sites in his general field and see what designs appeal to him. He may be totally unrealistic or maybe just can't explain what he has in his mind. That uses his time - not yours - and he can send you links of sites that appeal to him so you have an idea of what he expects from a site.

      There are always those who advise "drop him" whenever anyone posts about a client that is difficult or undecided or demanding. I've found it's the initially difficult clients that often pay well and are most loyal in the end.

      kay
      Signature
      Saving one dog will not change the world - but the world changes forever for that one dog
      ***
      Dear April: I don't want any trouble from you.
      January was long, February was iffy, March was a freaking dumpster fire.
      So sit down, be quiet, and don't touch anything.
      {{ DiscussionBoard.errors[6744606].message }}
  • Profile picture of the author sbucciarel
    Banned
    A client like that can be the client from hell and the never-ending project. I'd tell him to come back when he knew what he wanted.

    You can create a comprehensive questionnaire and go from his answers on that, but he just may not have any answers. If you proceed with this client, you need to write down and have him sign a contract with the complete scope of the project defined. What you will do, what you won't do. How many revisions, etc.
    {{ DiscussionBoard.errors[6744569].message }}
  • Profile picture of the author DannyFikes
    Don't let him make your rules for you. Let him know how you do business. If he can't be specific about what he wants from you (which means there's no way to tell if you've done it right, which means he'll never be satisfied), then don't do business with him. Simple as that.
    {{ DiscussionBoard.errors[6744828].message }}
  • Profile picture of the author vgvetter
    Have messed around part time with website design for at least 10 years. It started by trying to help a friend with a site for his business and spread to friends of friends and others. Authors, artists, electricians, plumbers, consultants, craftsmen, etc.

    All of these folks felt a website would be good for their business..that was there only interest.
    None cared about HTML, JPEG, or any other terminology that web developers find important.

    BUT, all of them knew what they liked, knew THEIR business better than a anyone else alive and knew a lot more about their business than they could put into words. This meant I may have to do some research to bring myself up to speed on the subject.

    My starting point with these folks was to ask them to:

    1. Take a look at least three competitive sites and tell me what they liked and didn't like about them. (This defined their personal taste for layouts, colors, navigation, and content.)

    2. Provide me with every scrap of information they ever used as marketing material. (This along with ideas scrapped from their competitors sites turned into site content.) Sometimes their business cards were a mess, and we did logo creation or redesign.

    3. Provide me a list of their relationships with trade associations, community work, BBB, C of C, current advertising channels, supplier affiliations, and memberships in social groups. (Each of these ultimately turned into a link from the sponsoring organization, and a BBB link carries lots of authority).

    4. Provide me with the terms they would use if they were looking for their services on the web. (These turned into the key words for which content was optimized).

    5. Asked them to describe in ten words or less what their business was all about. (This turned into their tag line and the focus of the site.)

    6. Provide any testimonials they had received from customers to be featured where appropriate.

    Today, we still use all the above plus: We may now get search response from topics on inner pages of site; participate in social networks to obtain greater visibility; use blogs to let interested customers be advised of the currant state of the business and specials via newsletter; conduct special offers for people coming to the business via the net; and track the site to prove it's worth to the owner.

    What we hope to have accomplished is what the man asked us to do..."make him money". If we have done our job right, this will happen... for him as well as ourselves.

    Let us know how things work out.
    {{ DiscussionBoard.errors[6744846].message }}
  • Profile picture of the author OldLodgeSkins
    Well... I've got one more or less like that... The client thinks he knows all and when I try to make him respect some basic steps he won't... I made my original graphics design proposal like a month ago, they said no after 10 days - and I mean the answer was "NO" literally, with no details. I still don't know why they don't like it! I tried to explain to them that they need to tell me what's wrong with it according to them - otherwise I could be doing 100 proposals and they'd all end up being rejected - I'm still waiting...

    Looks like we may both have good candidates for the "Clients from Hell" Clients From Hell

    Seb.
    Signature
    Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
    {{ DiscussionBoard.errors[6749625].message }}
    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by OldLodgeSkins View Post

      Well... I've got one more or less like that... The client thinks he knows all and when I try to make him respect some basic steps he won't... I made my original graphics design proposal like a month ago, they said no after 10 days - and I mean the answer was "NO" literally, with no details. I still don't know why they don't like it! I tried to explain to them that they need to tell me what's wrong with it according to them - otherwise I could be doing 100 proposals and they'd all end up being rejected - I'm still waiting...

      Looks like we may both have good candidates for the "Clients from Hell" Clients From Hell

      Seb.
      Which is exactly why I won't take clients who don't know what they want. They'll very quickly tell you what they don't want after you've spent hours or days on their project. Without any guidelines, it's impossible to please a client who won't communicate his needs and likes, etc.
      {{ DiscussionBoard.errors[6750046].message }}
      • Profile picture of the author lindamriana
        imo ask them if they have sample of site that you like
        i always do something like that

        hope helps!
        Linda
        {{ DiscussionBoard.errors[6750081].message }}

Trending Topics