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Marketing ideas for genealogical research business

by suhm
6 replies
Hey warriors,

I want to start a genealogical research business, but i need some ideas on how to find my clients. I'm not residing in the US, so my main focus will be to help americans finding their danish ancestors (since i'm a dane ).

I think my main audience would be older americans people, who have this history about their grandfather from denmark. But, how do i find these people? I was also thinking about offline marketing, but it's quite confusing when you are not living in america... Also, i don't know if i should market myself on genealogical websites, since the competition is very high there, and i don't even know if my target audience visit these websites.

I hope you guys have some good ideas

- Suhm
#business #genealogical #genealogical research #ideas #marketing #research
  • Profile picture of the author wordpressmania
    Try Facebook Ads... Facebook ads can be very targeted among others. PM me if you need more information regarding Facebook ads...

    Thanks
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  • Profile picture of the author suhm
    Hey wordpressmania,

    Thanks for your suggestion! I might give FB ads a try...
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  • Profile picture of the author HeySal
    Get a good interviewer/biography writer and do live biographies along with statistical info. The biographies would give generations to come a look at ancestors from their own point of view - personal stuff that a future family member can cherish having. Then you get someone in line that can retouch old photos - put together a book - three ring binder is sufficient and will let people add more stuff they will ask you to research or more interviews later. Laminate the pages - and sell it as a pkg.

    Target markets:
    Mormons: they are extremely interested in family heritage.
    Senior centers: Grandparents - will want to leave something of themselves to their progeny.
    Homemaking magazines or sites: Soccer mom territory. Soccer moms are big on "projects".
    School PTA meetings. For the kids, of course.
    Town museums and city halls (bound books to be sold at fairs etc) Make community projects where you gather colorful info about and from families who figured prominently in the community's history.

    Just a few ideas for you. I used to write living biographies.
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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  • Profile picture of the author suhm
    Hey HeySal,

    Thanks a lot for your great ideas! Being places in person is hard for me, since my clients will be living across the atlantic...
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  • Profile picture of the author Robert Mc
    Hi Suhm,
    The one way to promote your business when actually there is no existence at the place, is placing ads. Internet Ads will definitely helps you a lot. Join social sites and share your things. Participate in the discussions with your niche in reputed forums or discussion centers.
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  • Profile picture of the author suhm
    Hi Robert,

    I think you are right!
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