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Is marketing susceptible to coincidence?

by ahojvole
5 replies
If you watch closely 9GAG for change in trends you figure out that majority of posts went viral coincidently.

I am refferring to 9GAG because you can see results much quicker in terms of changes in trends.

How often happens that a post on 9GAG which might be funny, interesting, worth sharing gets a mere 10 likes while some other user copies that exact same post and gets tenths of thousands of likes.

I strongly believe that marketing is susceptible to coincidence. By coincidence I mean that at the right moment the right people saw the thing you are trying to market, enough of those people were at that moment in the mood to share your thing and by some miracle a chain reaction started.

What do you think?

P.S. I did not want to imply that marketing is something easy and that its only about miracles, I am only saying that marketing partially relies on coincidences
#coincidence #marketing #susceptible
  • Profile picture of the author Spencer Jones
    Originally Posted by ahojvole View Post

    If you watch closely 9GAG for change in trends you figure out that majority of posts went viral coincidently.

    I am refferring to 9GAG because you can see results much quicker in terms of changes in trends.

    How often happens that a post on 9GAG which might be funny, interesting, worth sharing gets a mere 10 likes while some other user copies that exact same post and gets tenths of thousands of likes.

    I strongly believe that marketing is susceptible to coincidence. By coincidence I mean that at the right moment the right people saw the thing you are trying to market, enough of those people were at that moment in the mood to share your thing and by some miracle a chain reaction started.

    What do you think?

    P.S. I did not want to imply that marketing is something easy and that its only about miracles, I am only saying that marketing partially relies on coincidences
    most of the internet marketing today are done according to pure assumptions, that's why the high failure percentage. But there are ways to do it in ways to get predictable results.

    Dr.Spencer Jones
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  • Profile picture of the author HelpingYouBeAnExpert
    Going viral has a huge luck factor you can't control.
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    • Profile picture of the author goindeep
      Originally Posted by HelpingYouBeAnExpert View Post

      Going viral has a huge luck factor you can't control.
      Totally disagree with you for my reasons above.

      It is not a "HUGE" luck factor.

      I once saw a show on an Australian Current Affairs program where they showed how a popular Australian TV chef made a video go viral on you tube.

      The video was of him screaming at the camera man and swearing at him for messing something up, it was supposed to be one of those 'the camera was left on' type scenarios.

      The point of the show was that he had professionals making the video for him. Managers, social media marketers and press release people. It was totally calculated and strategic.

      I'm not a gambling man (although I dont mind the odd punt) so I like to do as many things right as possible. Tools, strategies, plans, investment. If you want to put your business, marketing and sales down to luck -then I say Good Luck!

      -Andrei
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  • Profile picture of the author goindeep
    I believe that the "coincidence" anomaly may be the 1%.

    But for the 99% this is not the case. For the 99% if you do most of the things right, you will get results. The only time this is not the case is when you bring law into it.

    I could give a dozen reasons why but the main one that trumps them all is that Marketing is unique. Maybe not everything, but even if only 0.000001% of the marketing is unique, that is enough of a difference to make a massive difference in sales.

    If you dropped a gram of honey in one spot next to an ants nest and you droped another gram of honey on the other side of the ants nest, ten to one the ants will eventually eat from both grams of honey.

    But if you did something adversely different like dropped the gram of honey 100 meters away where there were no ants, and then by sheer coincidence a few scout ants are in the same area looking for food from that same colony then and only then can you say that it was coincidence.
    ---
    It's the same with sales and marketing.

    As I suggest most marketing is unique this means that the "real" reason for what you are making reference to is that someone has done something differently, maybe only a little bit, or maybe vastly different.

    As an outsider you can only reverse engineer what they are doing to an extent but there will always be a certain amount of their marketing that you can not know. It may be that small amount that is elusive to you that is acually working for them and making that point of difference or vice verse if their offer is doing poorly.

    Be it the winning posts you make reference to have links pointing to them to popularize them, have paid posters making replies, the OP is a well respected member of that community or whatever other unique feature.

    There can never and will never be two identical subjects in marketing. It is impossible.

    The point is, in Marketing you must do as many things as you can to sell your stuff. Dont worry about the rest.

    Think like a fish. That's all.

    -Andrei
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  • Profile picture of the author jamesrich1
    L.U.C.K.
    Leveraging
    Under
    Correct
    Knowledge

    I do not believe in luck or coincidences. People create their own luck.
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