31 {{ upvoteCount | shortNum }}
31 {{ upvoteCount | shortNum }}

What price to charge?

by researchpro
28 replies
Hi,
I'm hoping that some marketers will give me their experienced opinion as to pricing my product which I intend on putting on clickbank very soon for affiliates to market for me if they choose to.
It's a Trading strategy training video which will last about 3 or 4 hours. I can show you the sales page so far if you care to see it.
The value of the Strategy system, due to it's simplicity and effectiveness I feel is worth over $500 dollars. It's a manual type of strategy based on 3 easy principles which I can teach anyone. Truly it is legit, I'm not a marketer I'm a trader and algo coder. The video does prove that very well I think, but the problem I see is that click bank doesn't show any other trading training products near that price range. Which makes me think that my product will be percieved as way overpriced. Though the value to make money by using the strategy is genuine, the price limitations of the market place make me think I should seek advice on this offering price and payout. So I'm hoping to get some feedback on pricing ideas and also on affiliate payout % ideas. I want the product to be a success for me and for others but I don't want to treat something of such value as if it doesn't have value.
Thanks for your help
John
#charge #price #video
  • Profile picture of the author Affportal
    Do a pre-launch, offer it for $47 until you get some testimonials that your system works. You need some social proof before pricing it at $497.
    Signature

    AffPortal Niche Research & Campaign Development Tools - CLICK HERE >>

    {{ DiscussionBoard.errors[6764993].message }}
    • Profile picture of the author researchpro
      Oh, I see. Is a pre launch a limited type offer that only allows a limited amount of people to order it? What percentage pay out do you recomend for a product of legitimate value ?
      Signature
      Easy Email Clicks
      Double Your Sales In 30 Days - Challenge
      Double the impact of your email offers - Easy and Free to Do.
      This Crash Course shows you how.
      Johnkrone.com
      {{ DiscussionBoard.errors[6765010].message }}
  • Profile picture of the author researchpro
    Maybe I could do a prelaunch for a cheap price like that under the condition that they must provide me with a feed back report after seeing it? Or is that a bad Idea?
    Signature
    Easy Email Clicks
    Double Your Sales In 30 Days - Challenge
    Double the impact of your email offers - Easy and Free to Do.
    This Crash Course shows you how.
    Johnkrone.com
    {{ DiscussionBoard.errors[6765020].message }}
    • Profile picture of the author Affportal
      Originally Posted by researchpro View Post

      Maybe I could do a prelaunch for a cheap price like that under the condition that they must provide me with a feed back report after seeing it? Or is that a bad Idea?
      It would be tough to enforce after the sale. Whenever I launch a product I contact my first customers directly and develop a relationship with them. After you have that repoir with them, usually they are happy to do it for you.

      Keep in mind that that is only the first thing you will sell them on. You are focusing on lifetime customer value. My mentor calls this your backend money matrix.
      Signature

      AffPortal Niche Research & Campaign Development Tools - CLICK HERE >>

      {{ DiscussionBoard.errors[6765094].message }}
  • Profile picture of the author BillyParadise
    If you comfortable offering an outlandish guarantee, you can charge quite a bit. For example - "buy my system for $495 and I guarantee you will make 100 times your investment - an EXTRA $49,500 in trading profits in the next year or your money back!"

    So your shit has to actually be good
    {{ DiscussionBoard.errors[6765027].message }}
    • Profile picture of the author researchpro
      Wow that's another good idea. I did notice other products often carry a money back guarantee of some sort, but wasnt' sure how that worked when affiliates get a percentage of it with the sale.
      Signature
      Easy Email Clicks
      Double Your Sales In 30 Days - Challenge
      Double the impact of your email offers - Easy and Free to Do.
      This Crash Course shows you how.
      Johnkrone.com
      {{ DiscussionBoard.errors[6765046].message }}
      • Profile picture of the author TeamBringIt
        Originally Posted by researchpro View Post

        Wow that's another good idea. I did notice other products often carry a money back guarantee of some sort, but wasnt' sure how that worked when affiliates get a percentage of it with the sale.
        Every product, on CB can pretty much be refunded in a heartbeat, whether the product is solid or not...They send an email for refund...it's there in less than 1-3 days...
        {{ DiscussionBoard.errors[6765070].message }}
    • Profile picture of the author researchpro
      wow 65-75% is a huge cut. The problem with competition comparison is hard because in the Trading market, very few have legit systems anyone can grasp in a few hours. This system I have acutually works, and is easy to use. So the true value of my system I feel wouldn't compare to many systems or training. That's my dilema.
      Signature
      Easy Email Clicks
      Double Your Sales In 30 Days - Challenge
      Double the impact of your email offers - Easy and Free to Do.
      This Crash Course shows you how.
      Johnkrone.com
      {{ DiscussionBoard.errors[6765076].message }}
      • Profile picture of the author TeamBringIt
        Originally Posted by researchpro View Post

        wow 65-75% is a huge cut. The problem with competition comparison is hard because in the Trading market, very few have legit systems anyone can grasp in a few hours. This system I have acutually works, and is easy to use. So the true value of my system I feel wouldn't compare to many systems or training. That's my dilema.
        Gotta remember that affiliates are running a business here too. They are your life -line for traffic and profits. Giving them a nice commission means that you can have a flock of them promoting you night-n-day! If your product is that good and it works that good, then you will get even more affiliates promoting you.

        Think of the guy that runs the site truthaboutabs, he gives 70% + commissions on his product. You would earn much less or maybe nothing without affiliates promoting you, unless you dive into seo and paid traffic...
        {{ DiscussionBoard.errors[6765126].message }}
  • Profile picture of the author TeamBringIt
    Originally Posted by researchpro View Post

    Hi,
    I'm hoping that some marketers will give me their experienced opinion as to pricing my product which I intend on putting on clickbank very soon for affiliates to market for me if they choose to.
    It's a Trading strategy training video which will last about 3 or 4 hours. I can show you the sales page so far if you care to see it.
    The value of the Strategy system, due to it's simplicity and effectiveness I feel is worth over $500 dollars. It's a manual type of strategy based on 3 easy principles which I can teach anyone. Truly it is legit, I'm not a marketer I'm a trader and algo coder. The video does prove that very well I think, but the problem I see is that click bank doesn't show any other trading training products near that price range. Which makes me think that my product will be percieved as way overpriced. Though the value to make money by using the strategy is genuine, the price limitations of the market place make me think I should seek advice on this offering price and payout. So I'm hoping to get some feedback on pricing ideas and also on affiliate payout % ideas. I want the product to be a success for me and for others but I don't want to treat something of such value as if it doesn't have value.
    Thanks for your help
    John
    Checkout what your competition is charging. If you want to grab affiliates, make sure that site/sales page converts pretty well. Also, give them 65-75% commission. I could be wrong, but I never seen a straight-off-the bat pricing of $500 for a product on CB......
    {{ DiscussionBoard.errors[6765037].message }}
  • Profile picture of the author johnben1444
    Find out what others in your class/category (experience, reputation, place you intend to sell it e.t.c) are giving it out for, from there you can come up with an acceptable pricing offer.
    Signature
    Grow your social media account, Spotify Streams, YT Views & IG Followers & More
    Software & Mobile APP Developer
    Buy Spotify, Facebook Bot & IG M/S Method
    {{ DiscussionBoard.errors[6765053].message }}
  • Profile picture of the author NewAge29
    Coming from the stock business (Series 7, 63, 24 licensed), I'd be careful offering advice and guaranteeing a return when it comes to making trades. If anything, I'd give them a "satisfaction guarantee". I'm sure there are others offering a "Make 100 times your money" promise but do you want to be in a cell with them? Didn't think so.

    Honestly, if your system actually works, it's hard to put a price on it. To the right guy, it's worth MILLIONS.

    However, with 9 years experience in a firm on the Street, I've never seen a "trading system" that works with much consistency. I'm not saying your product is bad, I'm just saying that I've yet to see one that actually does what it says.
    Signature
    {{ DiscussionBoard.errors[6765078].message }}
    • Profile picture of the author researchpro
      NewAge99 , I agree very few systems work consistantly, I'm on board with you on that, and it takes a lot of years to realize how hard this market is profit from, even though everyone says they can do it. Satisfaction guarantee makes me feel good to, my past customers were always given that option
      Signature
      Easy Email Clicks
      Double Your Sales In 30 Days - Challenge
      Double the impact of your email offers - Easy and Free to Do.
      This Crash Course shows you how.
      Johnkrone.com
      {{ DiscussionBoard.errors[6765121].message }}
      • Profile picture of the author NewAge29
        Originally Posted by researchpro View Post

        NewAge99 , I agree very few systems work consistantly, I'm on board with you on that, and it takes a lot of years to realize how hard this market is profit from, even though everyone says they can do it. Satisfaction guarantee makes me feel good to, my past customers were always given that option
        I'd also be aware that CB has price limits. You most likely won't get approved for anything above $47 unless you know someone. Even then, $97 will be your limit in most cases.
        Signature
        {{ DiscussionBoard.errors[6765139].message }}
        • Profile picture of the author researchpro
          Originally Posted by NewAge29 View Post

          I'd also be aware that CB has price limits. You most likely won't get approved for anything above $47 unless you know someone. Even then, $97 will be your limit in most cases.
          Oh, I didn't know that. I wonder if they let you charge a higher price if you break it down to 4 payments or 10 payments? Is that a possibility?
          Signature
          Easy Email Clicks
          Double Your Sales In 30 Days - Challenge
          Double the impact of your email offers - Easy and Free to Do.
          This Crash Course shows you how.
          Johnkrone.com
          {{ DiscussionBoard.errors[6765150].message }}
          • Profile picture of the author TeamBringIt
            Originally Posted by researchpro View Post

            Oh, I didn't know that. I wonder if they let you charge a higher price if you break it down to 4 payments or 10 payments? Is that a possibility?
            This is done via membership sites that bill monthly. You basically include new content every month and the customer gets billed. You could possibly have a $97 product billed monthly for 4-5 months. Doing it this way also protects you from the folks that refund quickly.
            {{ DiscussionBoard.errors[6765196].message }}
            • Profile picture of the author researchpro
              Originally Posted by TeamBringIt View Post

              This is done via membership sites that bill monthly. You basically include new content every month and the customer gets billed. You could possibly have a $97 product billed monthly for 4-5 months. Doing it this way also protects you from the folks that refund quickly.
              Hmm. I wonder if I could have a sort of multi payment offer like: Pay $97 now and 4 more payments of $97 dollars, with a complete customer satisfaction guarantee that, if for any reason, including that the strategy didn't pay for those payments itself, that a full refund will be given.?
              In the event of a refund how does the customer get the affilates cut refunded to them? Does CB just take it from their account the same as mine?
              Thanks
              Signature
              Easy Email Clicks
              Double Your Sales In 30 Days - Challenge
              Double the impact of your email offers - Easy and Free to Do.
              This Crash Course shows you how.
              Johnkrone.com
              {{ DiscussionBoard.errors[6765261].message }}
          • Profile picture of the author NewAge29
            Originally Posted by researchpro View Post

            Oh, I didn't know that. I wonder if they let you charge a higher price if you break it down to 4 payments or 10 payments? Is that a possibility?
            You may be able to get approved for recurring but if you have no history it will be hard.
            Signature
            {{ DiscussionBoard.errors[6765297].message }}
  • Profile picture of the author extremewebsitetraffic
    Check out first similar products how much they offer and what others get aside from the product itself. Better check those that have high volume of purchases or people witnessing its effectiveness. You can learn from their on how much you would place for your own at start then price it up slowly when you already ahve the credibility
    {{ DiscussionBoard.errors[6765104].message }}
  • Profile picture of the author researchpro
    Boy this was enlightening with a lot of good input. What about this? The video training will cost $97 per month for 5 months, but the first month will be FREE, with a customer satisfaction guarantee, and 4 complimentary videos 1 each month (in order to keep them interested and involved with the training so they won't cancel during that 4 months). good idea or bad?
    Signature
    Easy Email Clicks
    Double Your Sales In 30 Days - Challenge
    Double the impact of your email offers - Easy and Free to Do.
    This Crash Course shows you how.
    Johnkrone.com
    {{ DiscussionBoard.errors[6765504].message }}
    • Profile picture of the author NewAge29
      Originally Posted by researchpro View Post

      Boy this was enlightening with a lot of good input. What about this? The video training will cost $97 per month for 5 months, but the first month will be FREE, with a customer satisfaction guarantee, and 4 complimentary videos 1 each month (in order to keep them interested and involved with the training so they won't cancel during that 4 months). good idea or bad?
      I'd be careful planning this out right now. Like I said, Clickbank has to approve your pricing. It's hard enough to get recurring. It's going to be really hard to get $97 per month with no history.

      I'd talk to them and see what you could get approved for.
      Signature
      {{ DiscussionBoard.errors[6765875].message }}
  • Profile picture of the author SHAB1412
    as per my knowledge, clickbank charges 7.5% per sales + $1 on total price. then it splits the remaining prices between the seller and the affiliate.
    {{ DiscussionBoard.errors[6765864].message }}
  • Profile picture of the author researchpro
    Okay, thanks, I've got a ticket in to CB explaining what I value the product at and asking for their pricing policies, limitations and options so that I can plan my offer. Thanks so much for everyone's help, I'll post back what they tell me and my offer plan.
    John
    Signature
    Easy Email Clicks
    Double Your Sales In 30 Days - Challenge
    Double the impact of your email offers - Easy and Free to Do.
    This Crash Course shows you how.
    Johnkrone.com
    {{ DiscussionBoard.errors[6765891].message }}
  • Profile picture of the author ThorstenWesterberg
    As other members have correctly pointed out, start with a low price which is close to the rest of the similar products on CB, give out to affiliates a good commission, gather as many reviews/testimonials as possible and then IF it is really that good and you see that the market can take it, go for the real price you are looking at getting.
    {{ DiscussionBoard.errors[6765990].message }}
    • Profile picture of the author researchpro
      Originally Posted by ThorstenWesterberg View Post

      As other members have correctly pointed out, start with a low price which is close to the rest of the similar products on CB, give out to affiliates a good commission, gather as many reviews/testimonials as possible and then IF it is really that good and you see that the market can take it, go for the real price you are looking at getting.
      Yea, that sounds like what I may have to do if CB limits my pricing. Getting feed back should be no problem, and I've decided (after this discussion in here) to give a 100% satisfaction guarantee also guaranteeing that if the buyer doesn't feel the product will pay for itself, then they will get a full refund. This is a real skill set I'll be delivering and am confident that they will fully agree with me after watching the video.
      Having real value, thinking long term relationship and actually trying to help people make money seems like where my focus needs to be for this product to get wide acceptance and marketed effectively.
      Signature
      Easy Email Clicks
      Double Your Sales In 30 Days - Challenge
      Double the impact of your email offers - Easy and Free to Do.
      This Crash Course shows you how.
      Johnkrone.com
      {{ DiscussionBoard.errors[6766221].message }}
  • Profile picture of the author seobro
    Hi, I am a trader and wonder on this one. Will this method work with tradestation or other similar programs. I have used tradestation many years. There is a way to input rules to trade on automatic, but for me it is not easy.

    These are good questions to ask yourself when you are selling a product or a service. Also, can you get a step by step guide on how to implement this strategy in multiple markets or is it only good for a small niche that is very narrow.
    Signature
    http://www.seobro.com
    {{ DiscussionBoard.errors[6766040].message }}
    • Profile picture of the author researchpro
      Originally Posted by seobro View Post

      Hi, I am a trader and wonder on this one. Will this method work with tradestation or other similar programs. I have used tradestation many years. There is a way to input rules to trade on automatic, but for me it is not easy.

      These are good questions to ask yourself when you are selling a product or a service. Also, can you get a step by step guide on how to implement this strategy in multiple markets or is it only good for a small niche that is very narrow.
      Good questions, I'm glad you asked because it tells me the types of questions that traders will be wondering when the come across it. This 3 step system a person uses by applying the 3 principles I teach in the video, but no coding or special program is required except for your own trading platform that has charts on it. It actually works on most markets and most time frames and I demonstrate that on the video. It's intended for anyone to easily learn, within a few hours then be able to apply the principles on their own from then on. It's simplicity is what makes it so usable and teachable. There is no step by step guide except for video training. Do you think a step by step guide is important to a product training video such as that?
      Signature
      Easy Email Clicks
      Double Your Sales In 30 Days - Challenge
      Double the impact of your email offers - Easy and Free to Do.
      This Crash Course shows you how.
      Johnkrone.com
      {{ DiscussionBoard.errors[6766195].message }}
  • Profile picture of the author researchpro
    Can anyone give me some feedback for using paydotcom rather than clickbank for initial launch, in order to eliminate price limits and get testimonials?
    thanks
    John
    Signature
    Easy Email Clicks
    Double Your Sales In 30 Days - Challenge
    Double the impact of your email offers - Easy and Free to Do.
    This Crash Course shows you how.
    Johnkrone.com
    {{ DiscussionBoard.errors[6769414].message }}

Trending Topics