I just wrote an ebook, whats the next step?

[HaveFaith]

Hey guys,
sorry I haven't posted here in a long while lol, but I had to take care of some other projects in my life. Now I'm ready to join you and prosper in the world of IM.

I've finished writing an ebook on a solid niche (relationships in Korea) and want to market it. Im currently in the process of proof reading and making it a PDF.

What would be a good next step?

- Give a draft version to a pool of potential buyers
I have a pool of potential buyers as I've built a community of potential buyers (or am part of one rather), but I want them to read the sample draft so I can get the feedback I need to fix the book.

- Get sales page going
In this situation, do I need to get a WebPage and set it up? I have no clue as to how to write a sales page or buy a webpage lol. Do I just buy a domain name and work from there? what have you done?

- Have some affiliates involved
Do I get some affiliate marketers involved? I might put it on as a WSO for sure.

What else can one do? Thanks a lot in advance fellow Warriors!

HaveFaith

[seree]

Hi,

I believe you should build up a draft sales page first.

Try to selling your USP, benefits in there.

Cheers!
Seree W.

[Nizzura]

Hi HaveFaith,

It is easier if you have your own list for the niche. With that list of yours,
you can do your research and eventually presell to them even before you
have completed the ebook.

After that, ask few of them to review the product for you. Then make
improvement on your product based on their feedback.

It is easier this way because you can interact with your subscriber and they
actually will tell you what they want in your product.

My 2 cents,

Nizzura

[HaveFaith]

Nizurra, Seree,
thank you very much for your input. I reckon I'll look around for a succesful Sales page and model it.

I've started preselling already, and my issue is wondering if I should give the book out as an open draft for everyone to have access to, or to only send it to a select group of people. What would you do?

HaveFaith

[seree]

If I were you, I will send out the last version you want to release.

And I will send it to a selected group of peoples. I love to participate into the niche forums and select a group of peoples that have high respect in the forums. Then send ebook for their review and invite them to be my affiliates.

However, don't think too much, just select an approach you like and TAKE ACTION!

Seree W.

[shrinagesh]

Hi,

Did you consider clickbank.com for selling your e-book?

[Tristan Bull]

If you have some people to go over you book I would send it to them and get their feedback.

You can also get some testimonials from them too.

Perhaps the first thing you could do is offer it as a WSO here in the forum.

Then I would start working on the sales page.

Focus on how your product will benefit your customers and what types of problems it will solve.

You need to hit peoples desires and wants when writing a good sales page and offer a perfect solution which of course is your product

[scene4u]

You need to start creating the actual website that you are going to sell the product on. You need a sales page complete with testimonials from genuine users of the product. It is a good idea to construct an affiliate page because it makes you look more professional and you may get some affiliates willing to market your product and generate you some sales.

[HaveFaith]

Thanks a lot guys.
I'm going to type up a sales page, and in the meantime, have a few select group of people read it and tell me what they thought.

Once my select readers have read it and have given me feedback, I'll re-write it up and put it here on WSO.

Shri, I'm not familiar with Clickbank that much YET but I plan on being as I continue to learn about this stuff.

Thanks guys, I'll keep you updated.

HaveFaith

[David Raybould]

Hi havefaith,

Congrats on completing your ebook.

Once you get it edited and turned into a PDF, you'll want to create a salespage. Before attempting your first one, head over to clickbank.com and check out what some of the more popular sales pages look like. This will give you an idea of what works.

Once you've made your sales page as good as you possibly can, you may want to post a link to it in the copywriting forum here and ask for some opinions, this will help you fine tune it. Obviously an alternative to this is to hire a pro copywriter from the start, but obviously it all depends on your budget. Also, learning copywriting yourself is very valuable.

Once your salespage is at a point you're happy with, you can get the book listed on clickbank, who will act as payment processor for you, plus you'll automatically get access to the affiliates that work with clickbank.

Hope that helps.

Oh, one last point - when you are showing your draft to potential buyers, be sure to ask for their permission to use any positive comments on your sales page. It's a lot easier to sell something when people can see social proof that it works/isn't a scam etc.

David

[Steven Wagenheim]

I don't mean to rain on your parade, and I know a ton of people are going to
come down on me after this post, but before you even wrote this book, did
you bother to do some keyword research to see if there's even any interest
in the topic?

The reason I ask is that I just headed over to Wordtracker and I looked up
every possible keyword and keyword phrase that I could think of that would
even be remotely connected to this niche and came up with zip, nada,
zilch.

You say this is a solid niche. Based on what? If it is, this is the most closely
guarded secret in civilization and your book may very well sell as many
copies as there are people in Korea. For your sake, I hope so and this would
be some hell of a success story.

For everybody else thinking of writing a book on any subject, please do
your keyword research FIRST before you write one word. You can't sell
what people don't want.

Please keep us posted on how well this book does. I for one am dying to
find out how it sells and what methods you used. That in itself would be
a great book.

Good luck and my best wishes to you.

[Roy Carter]

HaveFaith - What Steven says is spot on. i.e. "You can't sell what people don't want."

You need to consider if there is a market first, before doing anything else.

If it will help (and i'm sure it will) PM me and i'll give you free access to my course (the one in my sig). It sells for $97.00 but you can have it free because I hate to see people getting off on completely the wrong footing.

Call it my good deed for the day!

Roy

[MommyEnterprises]

Have you heard of the Butterfly Manuscript? It talks about pre-selling your product before its actually live. I used this method and was able to gain hundreds of subscribers to my mailing list before I promoted it.

[LivingCovers]

And don't forget to create an ecover graphic with a matching header
and footer that'll give your product the professional touch.

Check out, EcoversAlive.com: Giving 'Life' To Your Ecovers Like Never Before...

Olatunde.

[clanspring]

HaveFaith,

I'm putting finishing touches on a script that provides a template for the entire process you're wanting.

I'm offering to help you set this up and make it work, at no charge. The reason I'm making this offer is because your feedback is helpful to me.

If you're interested, send a PM to me!

[drr]

A tactic that has worked quite well for me in the past is to create a viral mini-ebook with some of the information in your main book that you can give away to your prospects for free.

If you go down this route, keep the following in mind:

1. You will need a website/blog with your main product to add inside your book.
2. You should set-up a newsletter and add the opt in page inside your book.

This will help to build your opt in list while generating sales to your main book.

Good luck, really hope you do well.
__________________
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[HaveFaith]

Hey guys,
thanks a lot for the advice. I probably needed to do a google adword check, but the reason why I know it works is because I live in Korea, and am right in with the people who want this product.

Clanspring, I'm very curious as about how we can help each other as it sounds like a good idea. I'll send a PM today!

Roy Carter, I'd love to do your course. I'll send you a pm.

MommyEntreprises, I'm curious about this. Do you mean that you spread the word before promoting the book when it came out? I've done some word-of-mouth promotion, and have actually thought about giving it as a product for a startup company that focuses on the niche I'm currently dealing with (PickUp Asia- Home)

Hey Steven Wagenheim, I didn't do a key word seach BUT I had a blog (Bluemystery’s Weblog) that was bringing in traffic..not much but then again I wasn't really working hard on this blog.

I'll create the sales page by the end of this week, and will post it here.

Thanks guys

HaveFaith

[AndrewCavanagh]

Assuming you have easy and economical access to that list of potential buyers you mention the process is quite simple:

1. Get yourself some web hosting at hostgator or 50webs or some similar reliable host.

2. Get yourself a domain name at Godaddy or somewhere similar.

3. Redirect the domain name to your host.

4. Write a sales letter for your ebook and a thank you page and put both in your new domain (name the sales letter index.html).

5. Upload the ebook as a pdf and put a link to that on your thank you page. (You might consider getting someone to install a simple script to deliver your product and handle affiliate sales like the $7 scripts. You can get an install done for less than $50).

6. Create a paypal button to go on your sales letter (so you can charge people who buy).

7. Start promoting your product to that list of hungry buyers.


That is the bare bones to get you started.

You'll also want to consider creating back end products, some kind of lead generating gift and/or email course, getting your Aweber account set up so you can capture email addresses and follow up etc etc.

Kindest regards,
Andrew Cavanagh

[HaveFaith]

Thanks a lot Andrew,
My next step now is to write up a Sales letter and having a draft version on here by the end of the week. I'll follow up your steps one-by-one, and will let you know

Thanks man

HaveFaith

[jhongren]

Originally Posted by HaveFaith

Thanks a lot Andrew,
My next step now is to write up a Sales letter and having a draft version on here by the end of the week. I'll follow up your steps one-by-one, and will let you know

Thanks man

HaveFaith

Always keep a diary or plan on what you need to do by when.

Setting up a plan should be the next so that it keeps you on track.

Good luck!
John

[Roy Carter]

HaveFaith - I've sent you a PM re free access to my course as promised.

Roy

[HaveFaith]

Thanks a lot for the support. Sending my draft to my first target customer. I'm gonna work on this stuff tomorrow and will keep you updated.

Thanks again!!

HaveFaith

[jhongren]

Originally Posted by HaveFaith

Thanks a lot for the support. Sending my draft to my first target customer. I'm gonna work on this stuff tomorrow and will keep you updated.

Thanks again!!

HaveFaith

I am sure you are on your way to success! Have faith in yourself and we all have faith in you!

Cheers,
John

[BrainDance]

hi Faith
Not sure if this was touched upon, and is probably step 30 in the process, but having a good sales page with clean professional graphics and clean copy is important. people will be buying something they can't touch and presenting your product nicely will increase your sales. it will also encourage potential affiliates when they see that they are promoting a quality product.
Great Success to you!
Linda

[esh]

Hi HaveFaith,

*****Shameless Plug*******

Design ecover and minisite :P

Best,
Eshwar

[rapidscc]

Hi havefaith!

Thank you for your post! Really THANK YOU :-)

I was about to ask the same thing. What to DO next? Though in my case The ebook is still in production.

For those who answer specially Andrew can I clarify some details (the devil is in the details but its a necessary one) Call it spoon feeding, but then Im still a child! :-) Anybody can spoon feed me, no teasing please.. :-)

1. Can anybody provide a sample script or what to type in when we put a link of the pdf in our thank you page (which is html).

2. are there any "VERY SIMPLE" free samples of scripts for delivering the PDF? and handling affiliate sign-ups or is it just the same as no. 1

3. When we put a paypal button, is this the place where we will put a link to the thank you page. Will the thank you page be displayed even if the customer didn't make a purchase?

Are there actual samples, step by step detail with all the necessary sites and sample writeups on how to do this? In a single url.

If there is I hope its Free!

Thank y'all

RapidScc

[JFrost]

Consider contacting and using paydotcom.com for your affiliate marketing
program. assemble your landing page, add banner free giveaways and Book cover.

[Ricter]

Markets can be created. The odds are against you, which is why it's safer to go with an existing market, as keyword research would reveal, no? But for those who succeed in creating a market, they are at a tremendous advantage.

But let's back up one second. You've written it, so I have to ask, have you rewritten it and cut out 10% (thank you, Stephen King)? Proofreading is not the same as rewriting.

[Chris Monty]

I did a WSO as a pre-launch. Works wonders for your list as well.

Then, after you see how it did, you could get an aff program going over on, say, Clickbank or something.

Good luck.

[Nicole Dean]

Here's a checklist for you that may help you through the process:
http://easyplr.com/InfoproductChecklist.pdf
I hope it helps!

Warmly,
Nicole

[rapidtronics]

If you want to do a WSO, you should definitely consider capturing all of those leads! This will be a huge part of your future success. I have created a FREE detailed Video Tutorial on how to create a WSO and integrate Paypal & Aweber using Front Page. It is very easy to follow and the best part is it is free! GET IT HERE

[tiger325]

I would offer a wso and see how it goes then aim for clickbank

[Jared Alberghini]

umm... just sell it!

[doop]

If you need some excellent help writing salescopy here's a great link i stumbled upon:

CopyDaddy.com

Goes through everything you need to write compelling copy!

Once you have done that and tested your offer - then build traffic and you're set!!!!

[Li Weng]

step 1. Create a sales page - you can get hosting and domain then work off some free mini site template if your budget is limited.

Step 2. Drive traffic to it.

[aboutalhah]

You also want to read Steven's forum post on business plan. It's just what you need.

Franck.