What converts best for membership sites?

by MJ Schaefer

Posted: 15 years ago 6 replies

INTERNET MARKETING

I have noticed that you tend to get two kinds of landing pages for membership sites:

1. Standard sales letters
2. More of a '2.0' style, with at least two columns including login options

I am starting a new membership site (non IM niche) and am wondering if any of my fellow Warriors have thoughts/experiences of what type of page converts better.

Thanks for any input!

#converts #membership #sites

wells 15 years ago

Yes I noticed that too
soon your mailing list will be renting for more money than you'll pay for the house
payment and not to affiliates and guru's.

after all the no call list law's if the big recycle machine can't get your attention on tv,radio,cell phone,bill boards and junk mail why not your email?

And that is not a bad thing if it benefits All. But you know it does not work like that
in reality.

So what I do I'll signup using My yaba daba doo at yazoo. com and if i like what i see
then it is ok to give my email,,,DNA sample and heck if the program is real good i may
give my hoof print Hello......

and that is my story and i'am sticking to it
- Thanks
{{ DiscussionBoard.errors[606724].message }}
MJ Schaefer 15 years ago

Just checked back on this thread, and will offer $5 to whoever can translate wells' post

Can anybody else offer some input into membership sales letters?
- Thanks
- 2 replies
{{ DiscussionBoard.errors[649740].message }}
- Kyle Tully 15 years ago
  
  Can you give us an example of each?
  
  From your original post I don't think there is very much difference between the salesletters you're talking about -- just a little formatting which may or may not help or hurt you depending on many factors.
  
  Thanks
  
  Signature
  
  Consulting Tycoon
  
  {{ DiscussionBoard.errors[649933].message }}
- Jill Carpenter 15 years ago
  
  Originally Posted by Redbeard
  
  Just checked back on this thread, and will offer $5 to whoever can translate wells' post
  
  Can anybody else offer some input into membership sales letters?
  
  Looking now for the translation book. I could use $5.
  
  I personally think it is fine to have the sales page on the front, as long as there is a link or gateway to get to the private area from there. I think it provides more mystery of what is behind the door.
  
  But I honestly don't know which converts better.
  
  Thanks
  
  1 reply
  
  Signature
  
  "May I have ten thousand marbles, please?"
  
  {{ DiscussionBoard.errors[649993].message }}
  
  jonb 15 years ago
  
  I've chosen to let visitors see the full front page of my membership site, with all the links to content. when a non-member tries to click on the content, they're brought to my sales letter. (which is a traditional one column letter with graphics, testimonial breakouts, etc.)
  
  I like the idea of laying out this great buffet, but saying "sorry, you can't eat until you've paid"
  
  Seems to be working. have a look for yourself:
  
  The CBI Clubhouse - a Community for Children's Book Writers Writing Picture Books, Easy Readers, Young Adult Books and More!
  
  Best,
  
  Jon
  
  [ 1 ] Thanks
  
  Signature
  
  .
  
  {{ DiscussionBoard.errors[650181].message }}
ravijayagopal 15 years ago

I have a one-post blog that is basically my sales page for signing up for a free membership.

This is how I'm dripping my book (selling for $24.95 at Amazon) for free. It should give you some ideas.

No Business Like E-Business

- Ravi Jayagopal
- Thanks
Signature
Secure Video & Audio Player for S3 & CloudFront
S3MediaVault.com
{{ DiscussionBoard.errors[650441].message }}