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#1 |
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Breakthrough Expert
War Room Member
Join Date: Aug 2002
Location: Kansas City Metro, MO , USA.
Posts: 998
Thanks: 117
Thanked 119 Times in 81 Posts
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With all the people talking of working with offline business but are afraid to go face to face or cold call business owners,
I thought I would share with you just one little secret that works like crazy for getting the attention of small and medium business owners. There is money hiding in your cash register
I know where its hidden. I've been meaning to stop by your business to tell you about the results of a recent research study, that shows how small independent business owners can find hidden cash with one simple method that only takes minutes to set up. I know your time is valuable, mine is too, Please call my office and let my receptionist know when I can come and meet you at your business to fill you in on this new information. My office number is xxx-xxx-xxxx Hand addressed and signed, That should be more than enough to get your phone ringing. Mark Riddle |
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What if you didn't need money?
How would your life be changed? |
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#2 |
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Banned
War Room Member
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Mark -
As a guy who uses postcards in offline marketing and orders them in 5,000 stacks I think your postcard might have trouble working. Have you actually sent this out and tested it? For what it is worth, my last postcard landed me 3 clients and a nice payday. My return on investment is $8 back for every $1 a spent. Hope all is well. Tim |
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#3 |
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Breakthrough Expert
War Room Member
Join Date: Aug 2002
Location: Kansas City Metro, MO , USA.
Posts: 998
Thanks: 117
Thanked 119 Times in 81 Posts
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Tim,
Yes I have and do mail this card. Mark |
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What if you didn't need money?
How would your life be changed? |
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#4 |
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Active Warrior
Join Date: Dec 2008
Posts: 31
Thanks: 0
Thanked 1 Time in 1 Post
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Very nice idea seems like it will work, where do you purchase your post cards from at a good price.
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#5 |
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HyperActive Warrior
Join Date: Feb 2005
Location: , , .
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This seems a little hypey to me. I would like to see actual numbers from a mailing that was sent out before I mailed this exactly. The reason being....if I were a small business owner ( and I have been) I would just trash this card based on how vague it is. the guy who sent out the vomit bags had much better copy that was more compelling IMHO. I would like to see his copy on a postcard go up against this one to see what would pull better.
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#6 |
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Breakthrough Expert
War Room Member
Join Date: Aug 2002
Location: Kansas City Metro, MO , USA.
Posts: 998
Thanks: 117
Thanked 119 Times in 81 Posts
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I buy my postcards at the post office, and use my printer to print the copy on the back.
The hand written address and signature, along with the phone number being local is what I think makes it work so well. I don't do these by the thousands, my town isn't that big If I didn't get a response off of my first 50, I don't think I would have printed more either. Mark |
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What if you didn't need money?
How would your life be changed? |
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#7 |
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Senior Warrior Member
War Room Member
Join Date: Aug 2007
Location: , , USA.
Posts: 1,101
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Thanked 162 Times in 62 Posts
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Great idea for offline marketing!
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#8 | |
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"The Claw"
War Room Member
Join Date: Feb 2005
Location: Michigan USA.
Posts: 144
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Quote:
I agree. No stats? No examples to base your theory on? Way to vague. I'm with the other guy, I was a sm business owner myself and if I got something like that in the mail I would've never given it a second look and just tossed it. The vomit bag on the other hand....that was a great promo and that would've gotten my curiosity if you had sent my small biz one of those. Postcards tho? Naaa, don't see it. | |
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~"Execution is everything. Without great execution you work harder than you should to accomplish less than you could." - Jeff Turner
~"Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!" - Goethe ~"Yes, there are two paths you can go by, but in the long run theres still time to change the road you're on." - Led Zeppelin |
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#9 | |
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Online Trusted Program
Join Date: Oct 2008
Location: Lake Tahoe Nevada/California
Posts: 29
Thanks: 0
Thanked 0 Times in 0 Posts
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Quote:
is this a bait and switch thing? | |
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#10 |
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Online Trusted Program
Join Date: Oct 2008
Location: Lake Tahoe Nevada/California
Posts: 29
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what is the "vomit bag" that some of you have referred to?
a real vomit bag? |
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#11 |
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Active Warrior
Join Date: Mar 2009
Posts: 30
Thanks: 0
Thanked 0 Times in 0 Posts
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Your basic idea is good, but for a busy business person I wonder if it is compelling enough for such a person to act. It seems to me that some hard numbers showing how certain businesses increased their bottom line would be more effective.
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#12 | |
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Breakthrough Expert
War Room Member
Join Date: Aug 2002
Location: Kansas City Metro, MO , USA.
Posts: 998
Thanks: 117
Thanked 119 Times in 81 Posts
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Quote:
I have found some registers that don't have enough spaces that allow you to give a complete message, but enough for the website. My objective is to set up their e-mailing list system. And Yes there was a posting here telling people to send a real vomit bag as a promotional tactic. Mark | |
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What if you didn't need money?
How would your life be changed? |
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#13 |
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Senior Warrior Member
War Room Member
Join Date: Jun 2003
Location: USA
Posts: 2,346
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My impression is that the postcard is too hypish and would come accross to the business owner as "junk mail" and toss it into the trash. If it works for you thats all that really matters as this is just my opinion.
However I do see way too many examples of letters and post cards here on this forum that appear to be read as hype. If you guys want to get higher conversions your copy has to sound completely ligit but attention grabbing. You should also apply some degree of personalization like sending them a cut out of their adds, websites,rankings, etc to show them you personally have been analyzing their businesses. I have landed my first client last week that will bring me about $400 in residual monthly sending out 16 "personalized" letters. I built him 2 websites for his two businesses and got him on first page of Google for each one. The letters I sent out were completely hype free. I also have a few on the burner because of the mailing. I also just sent a batch of about 20 postcards that should hit businesses on Tues as a test and I'll let you know how that goes. I am interested in hearing other marketers results using postcards for marketing as they are dirt cheap compared to Adwords and you can drive the traffic anywhere you want or a phone call. Frank Bruno |
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#14 |
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Breakthrough Expert
War Room Member
Join Date: Aug 2002
Location: Kansas City Metro, MO , USA.
Posts: 998
Thanks: 117
Thanked 119 Times in 81 Posts
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Frank,
Just my 2 cents here I think 20 post cards are too few to be able to get any valuable measure of post cards. I started mailing 50, but I bought 100 and was in process of sending all 100 cards. I had planned to mail the next 50 the following week, but in practice the second 50 weren't mailed until the 3rd week. I did get calls off of the first 50, to me the most important part from the first 50 cards is to learn what question were being asked, and getting a feeling to see if the callers had much store traffic at all. If they didn't have store traffic, I would focus on some other traffic builder to their store first. I 2nd Frank's Request to hear about other postcard marketing successes. Mark |
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What if you didn't need money?
How would your life be changed? |
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#15 |
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Warrior Member
Join Date: Mar 2009
Posts: 8
Thanks: 0
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To get a good metric you really need to send out 1,000 minimum and do some A/B testing on headline and copy. Each test should use a unique website or 800 number to test correctly.
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#16 |
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Banned
War Room Member
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20, 50, 100 - don't waste your time. In order to do postcards correctly you need to send out at least a 1,000 at a time. But what do I know except that postcards was the only way I marketed my offline business and made $25,000 in the process.
Tim |
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| cash, cheap, flood, make, people, postcard, write |
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