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[Poll Added] Which works better?: "$0" or "Free"

by RyanLester
23 replies
Which works better: "$0" or "Free"

Ive been into pricing psychology for a while now and find it fascinating.

I was wondering if i could get your opinion on which works better when trying to get someone to opt in to a list or get them to a specific page?

"$0 or "Free"
#free #works
  • Profile picture of the author Shaun OReilly
    The opinion of forum members does not count unless
    they are visitors to your site and in your target market.

    If it were me, I'd TEST it scientifically.

    So, you create two versions of your offer (one with "$0"
    and the other with "Free") and then you let your target
    market give you the right answer every time.

    Why guess when you can test?

    Dedicated to mutual success,

    Shaun
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    .

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    • Profile picture of the author Peter Kay
      Originally Posted by Shaun OReilly View Post

      The opinion of forum members does not count unless
      they are visitors to your site and in your target market.

      If it were me, I'd TEST it scientifically.

      So, you create two versions of your offer (one with "$0"
      and the other with "Free") and then you let your target
      market give you the right answer every time.

      Why guess when you can test?

      Dedicated to mutual success,

      Shaun
      I have to agree with Shaun on this one. If you want worthwhile and useable results split testing is the only way to go.

      I also think that FREE versus $0 will be influenced by the kind of product and which market it is aimed at.

      You will most probably find that your results will vary according to the market you are testing in.
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  • Profile picture of the author TeamBringIt
    Originally Posted by RyanLester View Post

    Which works better: "$0" or "Free"

    Ive been into pricing psychology for a while now and find it fascinating.

    I was wondering if i could get your opinion on which works better when trying to get someone to opt in to a list or get them to a specific page?

    "$0 or "Free"
    "Free" is one of the most powerful words. I'd definitely vouche for using free over 0. Many copywriters love the word free and use it on their sales letters, squeeze pages.
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  • Profile picture of the author masterjani
    Mostly word "free" is loved by freebie seekers, At times, freebie seekers may not notice it is 0$. So better to go with numbers to get some genuine subscribers
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  • Profile picture of the author think more
    Definitely the word "Free" works better to get someone to opt in to your list.It is the magic word in the internet marketing.You'll get more attention when you use the word "free" on somewhere on your page.
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    • Profile picture of the author RyanLester
      Originally Posted by TeamBringIt View Post

      "Free" is one of the most powerful words. I'd definitely vouche for using free over 0. Many copywriters love the word free and use it on their sales letters, squeeze pages.
      Originally Posted by masterjani View Post

      Mostly word "free" is loved by freebie seekers, At times, freebie seekers may not notice it is 0$. So better to go with numbers to get some genuine subscribers
      Originally Posted by think more View Post

      Definitely the word "Free" works better to get someone to opt in to your list.It is the magic word in the internet marketing.You'll get more attention when you use the word "free" on somewhere on your page.
      My sentiment exactly. I will be toying around with some ideas. I cannot wait. I am too excited! :p
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  • Profile picture of the author ours
    My vote is also for FREE ! You can personally do AB testing to find the real behavior of your customer.
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  • Profile picture of the author SeoDemon
    FREE IS DAZZLING.
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    kindle covers, logos, headers, banners and more ( BEST QUALITY, AND BEST PRICES! )
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  • Profile picture of the author Chris Jerrett
    It depends on your market. I would put my money on "Free" being more popular but getting more freebie seekers and %0 being less popular but resulting in more buyers. I would aslo bet that "FREE" would beat "Free" and that "FREE" in red font and larger size would beat them all. But of course, you would have to test, test test.

    Free is probably the most powerful word there is in marketing.

    Which is better?

    "Buy One Get One For $0"

    or

    "Buy One Get One Free"

    Q.E.D.

    In fact, if you add in a few other words it gets even more psychlogically compelling. Try adding "Now" , "Easy", "You" and "Money" somewhere along with "Free" and it gets even better.
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    • Profile picture of the author RyanLester
      Originally Posted by Chris Jerrett View Post

      It depends on your market. I would put my money on "Free" being more popular but getting more freebie seekers and %0 being less popular but resulting in more buyers. I would aslo bet that "FREE" would beat "Free" and that "FREE" in red font and larger size would beat them all. But of course, you would have to test, test test.

      Free is probably the most powerful word there is in marketing.

      Which is better?

      "Buy One Get One For $0"

      or

      "Buy One Get One Free"

      Q.E.D.

      In fact, if you add in a few other words it gets even more psychlogically compelling. Try adding "Now" , "Easy", "You" and "Money" somewhere along with "Free" and it gets even better.
      Fascinating insights here Chris. I see what you mean: make it personal (You), instant (Now) and rewarding (Money).
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  • Profile picture of the author learn2success
    Not always "Free" works it is a magic word however some time free feels "not worthy to try" and at the same time Piad or Discounted products works.

    See the following prices and determine which one attract you most.

    Product 1 [ FREE] - Product 2 [$0] - Product 3 [ $5 however Free for next 6 month]
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  • Profile picture of the author sonnt
    I think Free is better than $0, because of when you see $0 mean the gift have no value
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  • Profile picture of the author johnben1444
    It depends entirely on your presentation of the source that linked to your opt in page.

    Free and $0 are the same unless when majority of your visitors do not understand that Free means $0 and $0 means FREE.

    Better experiment or simply settle for FREE, it's been working and still working.
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  • Profile picture of the author Gina Irvine
    Free is better for optin rate, but it attract freebie seeker, which is bad.

    If you don't want those type of people, use $0
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    • Profile picture of the author RyanLester
      Originally Posted by Gina Irvine View Post

      Free is better for optin rate, but it attract freebie seeker, which is bad.

      If you don't want those type of people, use $0
      I see what you mean Gina, but, having 5 leads is better than having no leads. Today they might not buy from you but next week they might.

      I'd rather have a list of 1000 that coverts 1% than no list at all.

      Lets look at that: 1000 * 1% = 10 Sales * 11.30 per product (random number) = $113.

      Do this once a week and you've got a $452 per month income stream!
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    • Profile picture of the author WinstonTian
      A test wouldn't make sense much...

      Instead, try something like...

      "$37 program gieven to you FREE."

      And test the "worth-value" instead.

      Winston Tian
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      Cheers,
      Winston
      The Beginner's Doctor

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  • Profile picture of the author AttilaTheHun
    IMHO depends on the sales copy. I can imagine a case when 0$ works better.
    Let's do an A/B test with it.
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  • Profile picture of the author msu
    Free is better because it's more obvious than $0 which requires people to think - and some people will assume it's a mistake and should really be $10 or something.

    Free is also the worst because it has connotations of being without a price, therefore worthless, which will put some "buyers" off.

    Bottom line? Test both. Can't tell you how many times I thought I knew for sure which the best wording would be only to find out I was wrong.
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  • Profile picture of the author contentwriting360
    Banned
    I vote for 'FREE.'

    Side Note: I wished you created a poll on this thread.

    We've been using the 'FREE' strategy for our content writing services and it works well for our dear business partners.
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  • Profile picture of the author Martik
    Banned
    Freee freee freee
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  • Profile picture of the author Martik
    Banned
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  • Profile picture of the author therichb
    The Word FREE gives you full freedom to explain & offer the service/product with some hidden costs, you know lots of marketers today do it very smartly.....

    Saying it will be FREE, doesnt means that it will not take any charges in future... But saying the cost as $0, looks little ODD.... I opt for FREE
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