The art of spam complaints 101 or reverse spam?

Rob Whisonant · 03-15-2009, 03:42 AM

Let me tell you a story about a man named...

Well actually the truth.

Has anyone else seen this strange behavior with broadcast emails to your email lists?

I can send out an email that is nothing but a sales pitch and get ZERO spam complaints.

I can then send out an email that is giving out nothing but valuable how to information and not try to sell anything! Guess what? I get several spam complaints.

I can rinse and repeat and get the same results almost every time.

Hmmmm... I don't get it...

Re's
Rob Whisonant

Jon Alexander · 03-15-2009, 04:43 AM

Useful info tends to be factual - i.e. it doesn't promise the earth at the click of a button. That's not what people (particularly on a forum like this :-) want to hear. They want to hear 'pay $97 and get a million a month instantly using the bachingo-google-wizzbang-money-secret-arbitrage method'.

Robert Puddy · 03-15-2009, 06:43 AM

Its why I stopped writing a real newsletter 6 years ago, short sweet and sexy is what people respond to despite their protestations to the contrary. Its why all the big names dont bother much with content it falls on mostly deaf ears.

Send out promotions in every email, and weave some marketing tips into the story, you will get better response rates and less unsubscribes.

Robert

03-15-2009, 03:42 AM	#1
Rob Whisonant Mountain Climber Dude War Room Member Join Date: Jan 2007 Location: The great outdoors! Posts: 913 Thanks: 35 Thanked 116 Times in 64 Posts	The art of spam complaints 101 or reverse spam? Let me tell you a story about a man named... Well actually the truth. Has anyone else seen this strange behavior with broadcast emails to your email lists? I can send out an email that is nothing but a sales pitch and get ZERO spam complaints. I can then send out an email that is giving out nothing but valuable how to information and not try to sell anything! Guess what? I get several spam complaints. I can rinse and repeat and get the same results almost every time. Hmmmm... I don't get it... Re's Rob Whisonant
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03-15-2009, 04:43 AM	#2
Jon Alexander Senior Warrior Member Join Date: May 2005 Location: , , USA. Posts: 1,543 Thanks: 0 Thanked 42 Times in 34 Posts	Re: The art of spam complaints 101 or reverse spam? Useful info tends to be factual - i.e. it doesn't promise the earth at the click of a button. That's not what people (particularly on a forum like this :-) want to hear. They want to hear 'pay $97 and get a million a month instantly using the bachingo-google-wizzbang-money-secret-arbitrage method'.
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03-15-2009, 06:43 AM	#3
Robert Puddy Senior Warrior Member War Room Member Join Date: Jul 2002 Location: , Bristol , United Kingdom. Posts: 4,155 Thanks: 266 Thanked 612 Times in 301 Posts Social Networking	Re: The art of spam complaints 101 or reverse spam? Its why I stopped writing a real newsletter 6 years ago, short sweet and sexy is what people respond to despite their protestations to the contrary. Its why all the big names dont bother much with content it falls on mostly deaf ears. Send out promotions in every email, and weave some marketing tips into the story, you will get better response rates and less unsubscribes. Robert
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