"Test Before You Buy" Price Tag

Valeriu Popescu · 03-15-2009, 08:23 AM

Hi Warriors,

I want to test a new offer for my product and this time I want to
give to my potential customers a trial price.

The book is sold for $77 and the trial price options that I have
are:

$1

$2.95

$3.95

$4.95

The problem is I don't know which option would perform better!
And I wasn't able to find a clear case study on this subject.

So what would you recommend to test?

And what period to choose for re-bill:

1 week (7 days)

2 weeks (14 days)

4 weeks (30 days)

Thanks,

Val

4Highflyers · 03-15-2009, 08:32 AM

Val,

Be careful with taking anything from this kind of poll...

The replies you get are not related to the customer at the point they choose
to buy or not.

Ideally, you need to set up, say, a split test between your higher point and lower
point and try things out on the only group of people who will give you valid
results: your target customers at the point of sale.

This poll will leave out the whole sales process a visitor to your product has
undertaken (and been influenced by) by the time they reach the buying decision.

Best,
Adam

View Poll Results: "Test Before You Buy" Price Tag - Which One You'll Choose?
$1	1	50.00%
$2.95	0	0%
$3.95	0	0%
$4.95	1	50.00%
Voters: 2. You may not vote on this poll

03-15-2009, 08:23 AM	#1
Valeriu Popescu "Working On A Dream" War Room Member Join Date: Dec 2002 Location: Alderaan Posts: 419 Thanks: 13 Thanked 2 Times in 2 Posts Social Networking	"Test Before You Buy" Price Tag - Which One You'll Choose? Hi Warriors, I want to test a new offer for my product and this time I want to give to my potential customers a trial price. The book is sold for $77 and the trial price options that I have are: $1 $2.95 $3.95 $4.95 The problem is I don't know which option would perform better! And I wasn't able to find a clear case study on this subject. So what would you recommend to test? And what period to choose for re-bill: 1 week (7 days) 2 weeks (14 days) 4 weeks (30 days) Thanks, Val
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03-15-2009, 08:32 AM	#2
4Highflyers Fly Higher War Room Member Join Date: Mar 2009 Posts: 115 Thanks: 18 Thanked 18 Times in 11 Posts	Re: "Test Before You Buy" Price Tag - Which One You'll Choose? Val, Be careful with taking anything from this kind of poll... The replies you get are not related to the customer at the point they choose to buy or not. Ideally, you need to set up, say, a split test between your higher point and lower point and try things out on the only group of people who will give you valid results: your target customers at the point of sale. This poll will leave out the whole sales process a visitor to your product has undertaken (and been influenced by) by the time they reach the buying decision. Best, Adam
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