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Should I contact subscribers who click through but don't buy?

by marketinguk
10 replies
Hi everyone,

I have a quick question which i've been thinking about for a bit. To give an example, I recently sent out an email to my list in a specific niche recommending a particular product which I think is a great fit to a product they bought from me previously.

I got a high clickthrough ratio and of course some buy and some do not. Aweber shows who viewed the email, who clicked through etc. (I know other auto responders do too) which gives another possible opportunity to contact them again.

My question is should I just leave them alone, as if they didn't buy that's their decision or would you say actually why not contact them again and see if there's a particular reason they didn't buy or to get feedback from them about the offer, what would interest them etc?

I.E. I am a tad concerned that I don't want to be too intrusive into what my subscribers are up to, but on the other hand I feel that it's a possible opportunity to learn more about their interests etc.

Kind regards
Joel
#buy #click #contact #subscribers
  • Profile picture of the author RogueOne
    It's amazing the things you can learn from a simple poll. Most people like to give their opinion on things they are interested in.

    Maybe offer a freebie to complete a short questionnaire. I get them from sites like Paypal and others, "how are we doing?" type surveys.

    You are showing that you care about their wants and needs and people like that.
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  • Profile picture of the author martinstaten
    I agree with Rogue. Try sending a survey to your list. At the very least, you'll gain some valuable information about your list once you analyze the data. Clearly, there are some other options but a survey isn't a bad place to start. Dan Kennedy has some pretty interesting tactics he employs for people that click but don't buy...
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  • Profile picture of the author Tasleem Khan
    I would contact them again, why? Read the blog post below:

    2012 July - - This person is excellent.
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    • Profile picture of the author marketinguk
      Originally Posted by Tasleem Khan View Post

      I would contact them again, why? Read the blog post below:

      2012 July - - This person is excellent.
      Thanks guys for your views I must say I just read the article in the link from John Thornhill and it's really good.

      However, the overall point of sending out a survey to the list is I think a very good idea and one which isn't done enough IMO.

      Joel
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  • Profile picture of the author ChrisMoon
    A survey is the way to go.
    Good luck

    Chris
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    GreyGable

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  • Profile picture of the author winsoar
    Keep providing them with great value and build the relationship!
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  • Profile picture of the author eshoppingez
    Yes, send out a survey asking them on what they want to know about. Then, you can send products related to the replies you get. I'm not so sure about asking them why they didn't buy. If lack of funds was the reason, they might be too embarrassed to let you know that. Try sending a generic survey instead.
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    • Profile picture of the author marketinguk
      Originally Posted by ewritezone View Post

      Yes, send out a survey asking them on what they want to know about. Then, you can send products related to the replies you get. I'm not so sure about asking them why they didn't buy. If lack of funds was the reason, they might be too embarrassed to let you know that. Try sending a generic survey instead.
      I guess part of what i'm really getting at is due to my background of working in Financial Advice. If I had told my boss that there are/were potential leads prepared to buy the advice (Financial Advice) he would insist I followed up on the interest to not let it die. Now this is clearly a bit different but the subscriber has shown interest so why let it die without at least finding out why they didn't buy it? (if it's financial then they can choose to tell me that or not depending on how they felt)

      Joel
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  • Profile picture of the author JMSD
    I'd suggest you mail again to those that DON'T open your email but, as others have suggested, carry out a survey to your entire list to determine what interests them and what they would really like to see you do when promoting to them.

    You won't please everyone, of course, but you'd get a fair idea of what makes most of them tick or respond.

    I'm not a great advocate for daily email promotions, even for one product as John details in his blog but I would agree with him regarding the senseless promotion of every product as 'the best thing since sliced bread'.
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  • Profile picture of the author Mailbox 25
    Worst case scenario: you lose a couple of subscribers who think you're being too intrusive.

    Most are gonna stay though, and maybe they won't respond to your poll either, but they would still stay on your list.

    Best case scenario: they actually respond, and you get a good insight into what's holding them back.

    I think since this is so that you can help them better, you should really go ahead with it.
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