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The Quest to Make My First Product

by Stallion
8 replies
I've been affiliate marketing for sometime now and I've learned a lot about selling. I'm looking to make a transition into marketing my own products.

I ended up trying out a completely new niche where there was absolutely no competition and that turned out to be a bust. I didn't actually make a product, but I just wanted to test out the interest. There wasn't any.

Basically, I asked in another thread a while ago about this. I believe the most common advice was to go into a market where I know people are buying.

I've been working with this and I've found a few niches that I've been able to find keywords for and rank well. Plus, I've been able to get some sales with other affiliate products being sold, so I know the people out there are willing to whip out their credit cards.


I know I'm going to have to make a product, plus a sales page and stuff. But am I missing anything? Am I going down the right the path here? Or am I missing something important?
#make #product #quest
  • Profile picture of the author SpicyRobby
    Originally Posted by Stallion View Post

    I've been affiliate marketing for sometime now and I've learned a lot about selling. I'm looking to make a transition into marketing my own products.

    I ended up trying out a completely new niche where there was absolutely no competition and that turned out to be a bust. I didn't actually make a product, but I just wanted to test out the interest. There wasn't any.

    Basically, I asked in another thread a while ago about this. I believe the most common advice was to go into a market where I know people are buying.

    I've been working with this and I've found a few niches that I've been able to find keywords for and rank well. Plus, I've been able to get some sales with other affiliate products being sold, so I know the people out there are willing to whip out their credit cards.


    I know I'm going to have to make a product, plus a sales page and stuff. But am I missing anything? Am I going down the right the path here? Or am I missing something important?
    I guess you've got the most important point - go for markets where people are willing to pull out their credit cards!

    Just a few points for creating your own products:

    * Research competitor's products - they all features etc
    * Figure out what you can do better - and set up a plan for your product
    * Keep on promoting affiliate products and getting optins
    * Make a product launch - announce to your optins that you're going to release your product which will be cooler, better etc
    * Keep them updated and informed and create a super anticipation
    * When you release the product - think about additional urgency creation - limited product copies etc
    * You'll see really huge conversion rates!

    Rgds,

    Robert
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    • Profile picture of the author Stallion
      Originally Posted by SpicyRobby View Post

      I guess you've got the most important point - go for markets where people are willing to pull out their credit cards!

      Just a few points for creating your own products:

      * Research competitor's products - they all features etc
      * Figure out what you can do better - and set up a plan for your product
      * Keep on promoting affiliate products and getting optins
      * Make a product launch - announce to your optins that you're going to release your product which will be cooler, better etc
      * Keep them updated and informed and create a super anticipation
      * When you release the product - think about additional urgency creation - limited product copies etc
      * You'll see really huge conversion rates!

      Rgds,

      Robert
      Great advice. I would of never thought of checkin' up on the competition to see how I could out do them. Do you think it is necessary to purchase the competitors product or is that unnecessary?

      Stallion,

      I think a lot of marketers jumping into info product creation
      fall into that trap in the beginning... finding a market with
      zero competition and thinking they've hit a gold mine. I've
      done that myself in the past!

      If there are other marketers in the market, it's proof that
      there is money to be made as people don't stay in a market
      too long if there's zero to be made.
      Yeah, it's definitely a smarter way of looking at things. And it's apparent that it works offline too. All the fast food joints are in the same places.

      The above mentioned mistake has cost me big bucks -- so it's reallllly important not to create a product without any competition! You may think - heck, there's no competitors and everybody's gonna love my product! But you should always think - WHY there's no competitors?

      In offline marketing introducing a new product in a market is 10 times more difficult as well - that's why it's always easy, let's say, to sell a new kind of a soft drink - although there's hundreds of brands in the market, you can always figure out some new twist!
      Lucky for me, I only invested under $10 for the domain name and made a page for it. I'm glad I didn't actually make an infoproduct or paid out hundreds to have someone write it for me.

      You could INTERVIEW your competitor as apart of your product - and leverage their list PLUS his/her name.

      I've done this and it works -- out of the 9 people I called to interview -- 9 people agreed to work with me.
      I'm not sure what you mean?


      ----
      Edit:

      I also I was curious about handling payments. How should I go about that? Do it through Paypal or set it up on like Clickbank or something?
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      • Profile picture of the author SpicyRobby
        Originally Posted by Stallion View Post

        Great advice. I would of never thought of checkin' up on the competition to see how I could out do them. Do you think it is necessary to purchase the competitors product or is that unnecessary?
        In a usuall niche there would be a few main players, so you may want to buy their products or at least sign up for trial versions of software etc. to see what they have, what they offer.

        Actually another twist of this strategy - I recall one of the Warriors mentioned it in the forums - is to contact those who've bought the competitors' product via you as an affiliate. You will have those e-mails in ClickBank.com

        But don't contact them using bulk mail - it would be spam. Contact them one by one - bla bla bla, you made purchase through me, are you satisfied with the product, what would you like to add to it etc.

        That way you can deeply find out what people think about the products thus giving you a whole lot of ideas of what product you could create.

        Originally Posted by Stallion View Post

        Quote:
        You could INTERVIEW your competitor as apart of your product - and leverage their list PLUS his/her name.

        I've done this and it works -- out of the 9 people I called to interview -- 9 people agreed to work with me.
        I'm not sure what you mean?

        I guess he means a joint venture - you create a competetive product, but interview your competitor who must be an authority in the market. He then promotes the product to his list as an affiliate-- as a result win-win for both!!!
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        • Profile picture of the author Stallion
          Thanks for the additional information Rob. I'm curious about this interview thing. Do I interview him and put him in the infoproduct or something. I'm still a little confused about it.
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          • Profile picture of the author Stallion
            Does anyone know the answer to this?
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  • Profile picture of the author Texas_Guns
    Stallion,

    I think a lot of marketers jumping into info product creation
    fall into that trap in the beginning... finding a market with
    zero competition and thinking they've hit a gold mine. I've
    done that myself in the past!

    If there are other marketers in the market, it's proof that
    there is money to be made as people don't stay in a market
    too long if there's zero to be made.

    Robert also adds some great advise above!

    TG
    Signature
    Launching A New Product? Need Copywriting? Multiple services offered. 13 years of experience as a Direct Response Copywriter. Product/Company launch expert. Millions of dollars in products sold online.
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    • Profile picture of the author SpicyRobby
      Originally Posted by Texas_Guns View Post

      Stallion,

      I think a lot of marketers jumping into info product creation
      fall into that trap in the beginning... finding a market with
      zero competition and thinking they've hit a gold mine. I've
      done that myself in the past!

      If there are other marketers in the market, it's proof that
      there is money to be made as people don't stay in a market
      too long if there's zero to be made.

      Robert also adds some great advise above!

      TG
      The above mentioned mistake has cost me big bucks -- so it's reallllly important not to create a product without any competition! You may think - heck, there's no competitors and everybody's gonna love my product! But you should always think - WHY there's no competitors?

      In offline marketing introducing a new product in a market is 10 times more difficult as well - that's why it's always easy, let's say, to sell a new kind of a soft drink - although there's hundreds of brands in the market, you can always figure out some new twist!
      Originally Posted by Texas_Guns View Post

      Stallion,



      Robert also adds some great advise above!

      TG
      Cheers;-)
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      • Profile picture of the author SethDaley
        Here's another idea Stallion...
        You could INTERVIEW your competitor as apart of your product - and leverage their list PLUS his/her name.

        I've done this and it works -- out of the 9 people I called to interview -- 9 people agreed to work with me.

        Go for it!
        Signature

        Follow me on Twitter: www.Twitter.com/SethDaley

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