How to monetize my fb page?

Yes linking to your site would be fine. Offering a free product would be perfect.

What I would do is set up a simple squeeze page to get their email and offer them a free product related to your facebook page. Once you have them on your list you cab begin to build trust and move up to marketing to them.

Yes you can link to your page direclty from Facebook - in your "about" section AND in your posts.

I think your second question has to do with whats called CPA. Offering a free product to get them to fill out a survey or submit their email. Some CPA programs allow this, some don't. This is getting ahead of the game..

Just work on getting a Website or blog set-up to compliment your Facebook page then go from there.

-Scott

If you are just starting out I would just use a free blog at blogger.com - that would be the easiest way to go.. but you don't have full control of it as it's hosted by Google. I just read here someone had their blogger account deleted.
Soooo...
The BEST way is to set up your own domain. PM me and I will tell you the host I use - realize doing this will take some time to learn and cost some $ for domain and hosting.

How many likes do you have?

The easiest and cheapest route would be to set up a wordpress website. I personally Use hostgator for hosting, no problems and their prices are good. Wordpress Is great for first time website builders. It has a lot of free plugins and themes and is easily customization. Also, installing it to your slight is literally done in like 3 clicks. Plus, if anything goes wrong or you need help doing something there are tons of video tutorials online.

What I would do is set up a simple wordpress blog related to your product. Include lots of relevant and free content, but also mix in some marketing. I think how you market really depends on what your topic is, and the demographics of your viewers. It might be wise to go with a cpa type site, maybe have an add on the side that, as you said, get a free ipad. Then whenever someone fills it out you make money.

It might also be a good route to market a physical product from say amazon or a digital one from clickbank. It all really depends on what your facebook fan page is and who is coming to your site. A lot of people tell you to get traffic and market, but it's also important to know who that traffic is. A lot of teenage kids aren't going to have credit cards readily available to buy your $97 dollar ebook on whatever, but i'm sure they would love a free phone.

Whatever you do though I really recommend setting up an opt in list. this can be as simple as a little form on the side where people can enter their email and sign up for your list. Offer a free something to entice them. Maybe write a short ebook, or find one you can give away. There are a lot of services out there that will help you build your list, and many have templates you can use so you won't need to know any code to implement them on your site.


And a note on blogspot. It is a decent place for a newbie, but most people are against it.
Firstly you don't own it, and google can shut it down at anytime. Next, It really lacks all the customization that even a wordpress blog would give you. And also, it looks a lot less professional. It's a decent place to start. But, if your really serious drop the $20 and register a domain and hosting.
hope this helps.