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Is this a good niche to be in?

by MKCookins
7 replies
- I hear one of the major mistakes a newbie makes when starting out is picking a niche that is not profitable

I was looking for possible niches to start in and always been interested in health and all. I was looking through amazon magazines and one of the top 5 was "fitness"

- Now is this too broad of a topic to do a website on if so what are some possible ways to break it down into smaller categories?

- Also once i started building a list, would they interested in all subjects such as eating healthy, exercise, health supplements? Or are each those categories niches themselves?

- Also I've read when making your website you should choose your Niche plus your Keywords then make your website. What exactly is the criteria for good keywords ? is it a word with 3000 monthly views and less than 100,000 website competition?
#good #niche
  • Profile picture of the author icoachu
    It's too broad

    Also, there's no fixed criteria for good keywords. The focus should be more on COMMERCIAL VALUE--ie., would people who use that be in the mood to buy something OR sign up to an email list?
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  • Profile picture of the author MMOICE
    By no means am I a super expert like some on this forum. But correct me if I am wrong would it not be more profitable to go into a niche you are very well informed and versed on?But as it is fitness seems to be a good niche with the main keyword FITNESS getting 37,200,000 monthly searches and some good looking key phrases to work with also. And breaking it down into further subjects could be very beneficial allowing you to promote a wider range of products if you are using clickbank and another affiliate sites. And don't forget to check out the Google keyword tool great place to start.
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    • Profile picture of the author Dan Curtis
      There is some confusion about what is and what isn't a niche. Merriam-Webster defines niche as: "a specialized market". So in this regard "fitness" would be a niche.

      However, most people starting in internet marketing are looking for an area where they have a reasonable chance of success. And unless you have a workable, affordable plan for directing traffic to your website that does not involve the search engines, you need to choose a niche that is not overly competitive.

      There are various schemes using keywords and monthly searches to determine how competitive an area will be. But the easiest way for you to figure it out is to do a search yourself for a given keyword. Then look at the websites that show up on the first page or two.

      Take health as an example. On the first couple of pages you will have Mayo Clinic, Center for Disease Control and National Institutes of Health.

      Now ask yourself, can you make a website that will appeal to more people than the Mayo Clinic? If the answer is no, then you should not pursue that niche. It will not matter how much time you put into it or how creative you are, in the vast majority of cases no one will ever see your website.

      If you keep doing this and keep narrowing your search you will eventually come to an area where you can make a site that will interest more people than do the current high ranking sites.

      What might this be in health? Well, you would probably have to drill down like this:

      Health:
      neurological disease:
      peripheral nerve injury:
      carpal tunnel syndrome:
      carpal tunnel syndrome musicians:
      carpal tunnel syndrome violinists.

      And if you develop a high quality site with expert information you would probably be able to be competitive.

      Now, before you start any site, when you find the area where you might be competitive, you must determine how you will monetize the site. You might corner the market on 13th century Russian poetry, but you will have a difficult time making any money.

      In dreamland you would find an area where large numbers of people were saying, "Where can I buy ___ ? I don't care what it costs. I can't find it anywhere. I need it now. And once I find it I'll keep buying." The makers of the iPhone found such a crowd, but now that one is taken.
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      • Profile picture of the author Travelretail
        I enjoyed this reply - thank you
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  • Profile picture of the author Killara
    The key to a profitable niche is firstly that lots of people have the same problem, visitors are in the mood to buy AND most important of all, you have a passion for the topic and are able to write confidently so as to give value to visitors.

    I have great difficulty with those who choose a niche when they know nothing about it - it's no better than spamming on the net. If we want traffic and importantly returning traffic, create a trustworthy and reliable brand. That's when visitors return and then buy - because they trust you.

    This is no different from an off-line business. We switch off when the sales "speak" starts and tune in when there's a knowledgeable speaker who knows what they're talking about.

    So, I agree with Icoachu above - there is no fixed rule - and the focus should be on commercial value. So, the question is - is what you know lots about, able to be commercialised?

    Think up 3 niches that you believe you're able to share valuable knowledge.

    Then work the keyword numbers. I do agree that the niche you mention could be tightened up. Be sure to that there are at least 800 keywords that you could write really decent stuff about and that they are truly profitable. That means Supply is far less than Demand.

    Investigate long tail keywords which are highly profitable...and that's how you get traffic.

    In summary, there's no definite answer to what niche is most profitable. There are so many variables, the most important of which is that the writer delivers trustworthy, reliable, good value material that brings visitors back again and again. It's the same conclusion for the reverse - if you pick a terrific niche and the material on the pages does not "warm" the visitor, the likelihood of visitors returning, let alone buying from the site are very slim.

    Good luck!
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    • Profile picture of the author MKCookins
      thanks for all the replies.. i felt the fitness was too broad.

      - about list making say i make niche site about running. then another one about healthy eating. Would the people that buy products from my first niche site about running, buy from my niche on healthy eating since they are both in "fitness"


      - Also when choosing weather a niche is profitable in keyword took in google what re the numbers that i am looking for? something with over 3000 monthly views and high competition, or is it low competition?

      - same goes for the keywords then I'm looking for high monthly views and low competition right?
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  • Profile picture of the author Karen Barr
    In terms of profitability, it depends on how you're planning to monetise the site. If you're going with Adsense, then you want to look for something in the keyword tool which has high competition, because that indicates a good number of advertisers in that area. (Of course you should also check the average CPC figure, but bear in mind that's the cost to advertiser and you should only expect to see about 40% of that.)

    If however you're looking at something like Amazon or CommissionJunction then the ad competition on Google and the CPC is irrelevant. You just need to consider the competition to get on page 1 for that keyword.

    (Note: the competition rating shown in the Google keyword tool is NOT related to how competitive it will be to rank that keyword. It refers to how many advertisers are bidding on that phrase. So never base your keyword research on that rating!)
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