Sale vs high price
Enter #1 son, the biz marketing grad. This son of ours knows a lot, he truly soaked in all that was taught in this field in college. Therefore he is a wealth of knowledge for us but he also tends to think he knows everything
He is of the belief that we need to jack our prices up so that the most expensive kit we sell is closing in on $150. It would be packaged nicer but in general it'd be the same thing as what we have now for $69.95 He thinks people have money and are willing to spend it, that the guy with the BMW or Porsche takes pride in his car and will cough up a lot of money to keep it looking good. In theory that could be right, but given the present economy I dont think so. Just because he's got the fancy car doesnt mean it's paid for.
I prefer the idea of a quick nickel to a slow dime, son thinks I am nuts I dont want us to price ourselves out of the market, and do want a fair return on our product. Our successful sale showed me that people like a sale, the idea of a bargain. Son is amazed we've sold so many kits at the lower price. I think it's obvious that a discount appeals to many people.
What do you folks think? Is it better to go with a sale and give someone a break, and make a few bucks less and sell a lot more, or try to appeal to the more well off customers which would leave out the average guy? How do I get son to see that you cant charge a super high price, giving the illusion of grandeur, given the economic climate we are in. This all seems to simple to me but son argues the opposite.
ChipFixx custom mixed auto touchup paint kits.
http://www.chipfixx.ca
ChipFixx custom mixed auto touchup paint kits.
http://www.chipfixx.ca
ChipFixx custom mixed auto touchup paint kits.
http://www.chipfixx.ca
ChipFixx custom mixed auto touchup paint kits.
http://www.chipfixx.ca
BenPalmerWilson Copywriting