Everyone has a reputation. When you "put yourself out there" like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers, competitors, followers, and even influencers in your marketplace(s). Didn't you have a reputation for _____________ when you were in public schools? Didn't you have a reputation among your circle of friends for being ____________ ? You probably have a reputation in your family, deserved or not, that is brought up and rehearsed at every family reunion. You may still have a reputation if you hold down a job in the workforce. You co-workers might say you're the office joker, the company slacker, or the brown noser, or maybe you're the guy with B.O. What does this have to do with IM? I'm glad you asked.