Does necessity breed better marketers?

4 replies
Sitting here enjoying my coffee and browsing the forums, I had a thought pop into my head.

I glanced across a post that mentioned the average monthly wage for their country being around $300-$400. This has also been mentioned during conversations regarding freelancers who are happy to work for pennies (when compared to US rates).

With the cost of living and inflation in the US (and similar places), an IM'er living in such a place has to make 5-13 times the amount mentioned above in order to meet an average monthly wage.

Does this necessity of having to generate more to get by produce better marketers?
#internet #marketing #us or uk or aus or etc
  • Profile picture of the author Andyhenry
    Nope.

    Some of the laziest marketers I know come from the richest countries.

    I think it's down to ........ drum roll......... People.

    Some people just work harder - maybe because they understand what money brings, maybe because they love what they do, maybe because they want to have something better in their future than they had growing up.

    I do think it does have one big impact though - on the perceived value of things.

    If I have to pay £1000 for my local web company to set me up a website and someone else has to pay $100 for the same thing - then if I am looking to start my own business online, I'm more likely to charge what I know the people in my local area are prepared to pay.

    Despite the fact that the internet means I can do business anywhere - if I know I can speak to people offline that are happy to pay £5k a month for my services - I'm not going to pimp them in the WF for $27.

    Whereas someone who is only exposed to people around them who will pay $50 for their services - then they're unlikely to start out charging $5k online.

    There's a definite benefit in many businesses to being able to meet up face to face with your clients, and some people just won't deal with strangers that they only know over the internet - so there are definite dynamics, but I'd say they vary based on niche, experience, messaging etc.

    I'd say that adversity is more likely to produce better marketers. Any idiot can pay someone else to do a good job for them, so money certainly talks, but I think you definitely step up and get more creative when your backs against the wall and the you need to stand out.

    With that said - I'm sure that many people who are in deprived countries and struggling could go to richer countries and make great money doing the same things they already do.

    What is the rule of marketing? go where your audience are? - location definitely has an impact in many ways.
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    nothing to see here.

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  • Profile picture of the author KickAss Marketing
    Well, necessity is one thing but competition is what really drives marketers to be better or employers to hire/find better marketers. However, some people, even though faced with the necessity and the competition, still seem to lack the necessary skills and drive to keep up much less come out on top. So I guess the main factor really is the person itself and the skills, experiences and drive the one has within.


    ~^_^~
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  • Profile picture of the author Kenneth L
    I think on the whole that necessity is a crucial motivating factor in anyone "making it" online.

    I don't think it's really possible to have sustained online success without being extremely determined and hungry to succeed.

    Naturally those that live in countries with higher living costs have to find ways to generate more money. But this is often helped by speaking native English and being comfortable with sales and marketing, which tends to be more oriented towards First World countries.
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  • Profile picture of the author BiggyJ
    Not entirelly, it is somewhat down to people, but necessity is one of the main factors. At least my personal story. Basically I had 1 and a half months left until university started and until that point I always looked at IM and thought I wanted to do it, but there were so many projects, that I didn't want to risk on something and never made up my mind, but one day money issues struck and I knew, either I am going to start making money online or I'll have to quit uni to earn money for rent and stuff.

    Worked my arse off on a couple projects at once, when I started uni, got enough money to pay my rent for another month, but then I had a system that was working and every next month was easier and easier Basically I only started doing this seriously because of necsessity

    Edit: I'm from a country, where the average salary is ~$700, not so low, but when I'm studying in UK that is way not enough
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